AIMS

FOR A BETTER BIRTH....

We support all maternity service users to navigate the system as it exists, and campaign for a system that truly meets the needs of all

The Association for Improvements in the Maternity Services (AIMS) has been at the forefront of the childbirth movement for more than 60 years by supporting all maternity service users to navigate the system as it exists, and campaigning for a system which truly meets the needs of all. For a

THERE FOR YOUR MOTHER. HERE FOR YOU. HELP US BE THERE FOR YOUR DAUGHTERS.

- Campaigning for #

BetterBirths for all
- Protecting human rights in childbirth
- Independent information on pregnancy and birth
- Raising awareness of research

21/08/2026

Why Home Birth Matters. Written by AIMS volunteer Natalie Meddings this book looks at homebirth from the perspective of asking Why go to hospital? Why disrupt the beginnings of labour to get in the car, travel and arrive at hospital - a shiny building with bright lights with people you probably don't know? She explains the shift in thought that is needed by society not to leave home to give birth. The book also explains in good detail why sometimes there may be a need for hospital care, the practicalities of planning a homebirth and the research which now makes it clear how safe and beneficial homebirth is for most women.
https://shop.aims.org.uk/products/why-home-birth-matters

20/08/2026

"Many of the themes identified throughout the report are not new to those who oversee maternity care in England ... Now is the time for focused, collective action to ensure sustained improvement that will allow every woman in England to have confidence in the care that they will receive when giving birth in the NHS."
Independent Review of Maternity Services at Nottingham University Hospitals NHS Trust.
Donna Ockenden.

19/08/2026

Naomi Glass explores the answer to 'What is good antenatal education?' through the thoughts of midwife, birth educator and artist, Pam England.
https://www.aims.org.uk/journal/item/ancient-maps-birth

18/08/2026

Join us for an online AIMS workshop - Focusing on Induction of Labour on Tuesday 13th October 12:30 - 14:30
https://www.tickettailor.com/events/aims/2304556
Nadia Higson (principal author of "The AIMS Guide to Induction of Labour") will be leading a two-hour discussion covering: current issues around induction; recent statistics, guidelines and research; and making informed decisions about induction.
Doula UK CPD Accredited.
Tickets cost £20 for AIMS & Doula UK Members, £30 for non-members and include a £9 voucher for the AIMS shop.

17/08/2026

Access to high quality maternity care shouldn't be a lottery. But in England it too often is. Here we share what was achieved in a National Lottery Funded programme in South London.
https://www.youtube.com/watch?v=jhzUm8kAmOs

16/08/2026

NICE guideline on Intrapartum Care: “All staff and organisations should ensure that all birth settings have a culture of respect for each woman as an individual undergoing a significant and emotionally intense life experience, so that the woman is in control, is listened to, her choices are supported, and she is cared for with compassion.”

15/08/2026

The latest NMPA 'State of the Nation' report covering births in 2024 is now available
https://maternityaudit.org.uk/pages/clinpub
The AIMS Campaigns Team looks forward to reading this latest analysis of maternity statistics.

14/08/2026

"There is no plan B: continuity, accountability, and maternity reform" Read why AIMS believes that community-based full pathway midwifery Continuity of Carer model of care is an essential next step in maternity service reform. www.aims.org.uk/campaigning/item/no-plan-b

13/08/2026

Rachael Bickley, antenatal educator and Maternity and Neonatal Voices Partnerships representative, explains the necessity and importance of teaching parents and care providers about consent in maternity care.
https://www.aims.org.uk/journal/item/antenatal-consent-essential

12/08/2026

Vitamin K and your Newborn Baby.

This page explains what Vitamin K is and does, and why vitamin K is offered to all newborn babies. It also looks at the options and your right to make decisions about what is given to your baby.

https://www.aims.org.uk/information/item/vitamin-k

Address

1 Carlton Close, Camberley
London
GU151DS

Website

http://www.aims.org.uk/

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