STRA Summit

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Australiaโ€™s premier short-term rental accommodation (STRA) industry event!

๐Ÿ“ Adelaide, SA
๐Ÿ“… 9-11 March 2027

Hosted by the Short Term Accommodation Association Australia (STAAA)

Our STRA Summit 2027 speaker lineup continues to grow, with Hannah Statham, CEO and Founder of Media Mortar, joining us ...
17/10/2026

Our STRA Summit 2027 speaker lineup continues to grow, with Hannah Statham, CEO and Founder of Media Mortar, joining us in Adelaide.

Hannah is an award winning marketer, keynote speaker and content marketing specialist who has been named a finalist in Queenslandโ€™s 40 Under 40, recognised among Australiaโ€™s Top 250 Young Entrepreneurs and appointed an Australian Regional Tourism Ambassador.

But at the heart of Hannahโ€™s work is one thing, Storytelling or, as Hannah calls it, Storysellingโ„ข๏ธ.

Through Media Mortar, Hannah helps organisations turn words, images and video into attention, trust, customers and stronger commercial results.

Since 2017, she has also taken that expertise to stages across Australia, sharing her Storysellingโ„ข๏ธ framework with thousands of people at major tourism, marketing and industry conferences.

Equal parts strategist and storyteller, Hannah brings extensive experience in content marketing, destination marketing and building brands people choose.

We are looking forward to having Hannah as part of the conversations, ideas and expertise coming together at the STRA Summit 2027.

๐Ÿ“ Adelaide, South Australia
๐Ÿ“… 9โ€“11 March 2027

Our Industry, Our Future: Collaboration in Action.

Find our more and purchase your tickets to attend here: strasummit.org.au

Another fantastic speaker joining us in Adelaide for the STRA Summit 2027 is Sophie Bretag, Chief Kindness Officer and F...
14/10/2026

Another fantastic speaker joining us in Adelaide for the STRA Summit 2027 is Sophie Bretag, Chief Kindness Officer and Founder of Metta Leaders.

Sophie is a global award winning keynote speaker and executive HR consultant with nearly two decades of experience at the intersection of HR strategy, organisational psychology and leadership performance.

As Founder of Metta Leaders, Sophie has established herself as one of Australiaโ€™s distinctive voices on self kindness as a leadership and organisational strategy.

She is also the author of the bestselling book The Kind Way.

We are delighted to have Sophie joining our growing lineup of speakers bringing expertise, ideas and different perspectives to the STRA Summit 2027.

๐Ÿ“ Adelaide, South Australia
๐Ÿ“… 9โ€“11 March 2027

Our Industry, Our Future: Collaboration in Action.

Find out more and purchase your tickets here: strasummit.org.au

What turns a great guest experience into trust, loyalty and advocacy?Thatโ€™s a question Odette de B**r will explore when ...
08/10/2026

What turns a great guest experience into trust, loyalty and advocacy?

Thatโ€™s a question Odette de B**r will explore when she joins us at the STRA Summit 2027 in Adelaide.

Odette is a Business Strategist, Leadership & Customer Experience Consultant at Amplify with Purpose, bringing more than 20 yearsโ€™ experience across customer experience, process optimisation, leadership and business transformation.

A Six Sigma Green Belt, Odette works with leaders and organisations to identify the friction that can quietly erode trust and build greater clarity, accountability and consistency into the way they operate.

Her work connects customer experience with practical business performance, helping organisations strengthen trust, loyalty and advocacy while creating systems and experiences that can be sustained as they grow.

At the STRA Summit 2027, Odette will bring this experience directly to our industry with her session:

๐…๐ซ๐จ๐ฆ ๐†๐ฎ๐ž๐ฌ๐ญ ๐„๐ฑ๐ฉ๐ž๐ซ๐ข๐ž๐ง๐œ๐ž ๐ญ๐จ ๐€๐๐ฏ๐จ๐œ๐š๐œ๐ฒ: ๐๐ฎ๐ข๐ฅ๐๐ข๐ง๐  ๐ญ๐ก๐ž ๐“๐ซ๐ฎ๐ฌ๐ญ ๐†๐ฎ๐ž๐ฌ๐ญ๐ฌ ๐‚๐จ๐ฆ๐ž ๐๐š๐œ๐ค ๐…๐จ๐ซ

For short-term rental accommodation (STRA) owners, operators and property managers, a great guest experience goes beyond an individual stay. It can influence repeat business, recommendations and the reputation of both your business and our wider industry.

Odette is also the author of The Catalytic Code and is currently undertaking doctoral research alongside her consulting, coaching and teaching work.

๐Ÿ“ Adelaide, South Australia
๐Ÿ“… 9โ€“11 March 2027

Our Industry, Our Future: Collaboration in Action.

๐ŸŽŸ๏ธFind out more and purchase your tickets here: strasummit.org.au

We are pleased to welcome Jenn Donovan to the STRA Summit 2027 in Adelaide!Jenn is a marketing strategist, keynote speak...
05/10/2026

We are pleased to welcome Jenn Donovan to the STRA Summit 2027 in Adelaide!

Jenn is a marketing strategist, keynote speaker, author and host of the Small Business Made Simple Podcast, bringing more than 20 years of experience helping businesses become easier to find, easier to choose and easier to recommend.

She has spoken at conferences, industry events, tourism programs and business events across Australia and is the author of Small Town, Big Impact, a practical guide to marketing and visibility for regional businesses. Jenn is also the founder of the nationally recognised Buy From a Bush Business movement.

At the STRA Summit 2027, Jenn will bring her practical, down-to-earth approach to marketing, AI, customer experience and visibility, helping our industry understand how changing customer behaviour affects the way businesses are discovered, trusted and ultimately chosen.

For short-term rental accommodation (STRA) owners, operators and property managers, being visible is only part of the challenge.

Turning that visibility into trust, bookings, repeat guests and recommendations is what matters.

๐Ÿ“ Adelaide, South Australia
๐Ÿ“… 9โ€“11 March 2027

Our Industry, Our Future: Collaboration in Action.

๐ŸŽŸ๏ธ Find out more and secure your place at strasummit.org.au

We are excited to welcome ๐๐ซ๐จ๐Ÿ๐ž๐ฌ๐ฌ๐จ๐ซ ๐๐ž๐ญ๐ž๐ซ ๐Žโ€™๐‚๐จ๐ง๐ง๐จ๐ซ, Professor of Strategic Management at Adelaide University, back to th...
13/09/2026

We are excited to welcome ๐๐ซ๐จ๐Ÿ๐ž๐ฌ๐ฌ๐จ๐ซ ๐๐ž๐ญ๐ž๐ซ ๐Žโ€™๐‚๐จ๐ง๐ง๐จ๐ซ, Professor of Strategic Management at Adelaide University, back to the ๐’๐“๐‘๐€ ๐’๐ฎ๐ฆ๐ฆ๐ข๐ญ ๐ข๐ง ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ•.

Following his high energy and expert presentation at the STRA Summit 2026, Peter returns to bring his research, evidence based insights and international tourism expertise back to our STRA Summit 2027 stage.

Professor Oโ€™Connor is one of Australiaโ€™s leading tourism researchers, using evidence based insights to challenge assumptions about short-term rental accommodation (STRA) and examine the real world impacts of regulation.

At a time when STRA policy and regulation continue to evolve across Australia, Peter brings an important research led perspective to the conversation, looking beyond assumptions and rhetoric to what the evidence actually tells us.

We are looking forward to having Peter back in Adelaide as part of the conversations shaping the future of our industry.

๐Ÿ“ ๐’๐“๐‘๐€ ๐’๐ฎ๐ฆ๐ฆ๐ข๐ญ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ• | ๐€๐๐ž๐ฅ๐š๐ข๐๐ž, ๐’๐จ๐ฎ๐ญ๐ก ๐€๐ฎ๐ฌ๐ญ๐ซ๐š๐ฅ๐ข๐š
๐Ÿ“… ๐Ÿ—โ€“๐Ÿ๐Ÿ ๐Œ๐š๐ซ๐œ๐ก ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ•

๐ŸŽŸ๏ธ ๐“๐ข๐œ๐ค๐ž๐ญ๐ฌ ๐š๐ซ๐ž ๐จ๐ง ๐ฌ๐š๐ฅ๐ž ๐ง๐จ๐ฐ: https://strasummit.org.au

๐Ž๐ฎ๐ซ ๐ˆ๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ, ๐Ž๐ฎ๐ซ ๐…๐ฎ๐ญ๐ฎ๐ซ๐ž: ๐‚๐จ๐ฅ๐ฅ๐š๐›๐จ๐ซ๐š๐ญ๐ข๐จ๐ง ๐ข๐ง ๐€๐œ๐ญ๐ข๐จ๐ง.
๐‘‡๐‘œ๐‘”๐‘’๐‘กโ„Ž๐‘’๐‘Ÿ, ๐‘Š๐‘’ ๐ต๐‘ข๐‘–๐‘™๐‘‘ ๐‘Ž ๐‘†๐‘ก๐‘Ÿ๐‘œ๐‘›๐‘”๐‘’๐‘Ÿ ๐‘†๐‘‡๐‘…๐ด ๐ผ๐‘›๐‘‘๐‘ข๐‘ ๐‘ก๐‘Ÿ๐‘ฆ.

๐ŸŒฟ Is your business making a positive impact beyond the guest stay?Nominations are now open for the 2027 STRA Industry Le...
10/08/2026

๐ŸŒฟ Is your business making a positive impact beyond the guest stay?

Nominations are now open for the 2027 STRA Industry Leadership Awards โ€“ Inclusivity Award.

This award recognises STRA operators who are creating more inclusive, accessible and environmentally responsible accommodation while making a meaningful contribution to their communities.

Whether youโ€™ve improved accessibility, implemented sustainable practices or built stronger connections within your local community, this is your opportunity to be recognised for:
โœจ Inclusive and accessible guest experiences
โœจ Environmentally responsible initiatives
โœจ Community engagement and positive local impact
โœจ Thoughtful and responsible business practices
โœจ Creating meaningful change across the STRA industry

Key dates:
๐Ÿ“… Nominations close: 1 November 2026
๐Ÿ“… Finalists announced: 1 February 2027
๐Ÿ† Winner announced: 11 March 2027 at the STRA Industry Leadership Awards Dinner during the STRA Summit in Adelaide.

Making a difference doesnโ€™t require doing everythingโ€”it starts with taking meaningful action. If your business is helping create a more inclusive, sustainable and welcoming STRA industry, weโ€™d love to celebrate your impact.

๐ŸŽŸ๏ธ Secure your tickets to the STRA Summit 2027 (9โ€“11 March, Adelaide) and submit your nomination today.

๐Ÿ‘‰ https://strasummit.org.au/awards

Weโ€™ve all had those momentsโ€ฆThe guest who threw a party just like โ€œThe Hangoverโ€The midnight call because someone โ€œlocke...
03/08/2026

Weโ€™ve all had those momentsโ€ฆ

The guest who threw a party just like โ€œThe Hangoverโ€

The midnight call because someone โ€œlocked themselves outโ€โ€ฆ while standing on the balcony.

The message that simply starts with, โ€œYouโ€™re never going to believe thisโ€ฆโ€

Introducing the 2027 STRA Industry Leadership Awards โ€“ WTF!?! Award.

This award celebrates the weird, wild and completely unexpected moments that only happen in the world of short-term rental accommodation.

Whether itโ€™s bizarre guest requests, unbelievable maintenance stories, unexpected wildlife encounters or those situations that leave you saying, โ€œWhat theโ€ฆ?!?โ€โ€”this is your chance to share the stories that make our industry unlike any other.

Sometimes the best stories come from the toughest moments, and behind every great STRA operator is the resilience, adaptability and quick thinking to handle whatever comes next.

If youโ€™ve got a story the industry wonโ€™t believe until they hear itโ€ฆ we want to hear it!

๐ŸŽŸ๏ธ Secure your tickets to the STRA Summit 2027 (9โ€“11 March, Adelaide) and submit your nomination today.

๐Ÿ‘‰ https://strasummit.org.au/awards

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Adelaide, SA

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