Watertown Main Street Program

05/30/2026

NEW Dueling Pianos will be at Benton Family Town Square TONIGHT from 6pm-9pm.

Water Street will be closed from 8am to 10pm so that we can get set up.

The water feature will be turned off at 3pm today so that instruments are not damaged.

Come out and enjoy some good food from the Main Street Treats food booth.

Rotary will be serving drinks.

Music on Main Concert T-shirts will be available for $20. Buy one. Wear one. Get a $1 off your order at the Main Street Treats food booth every concert this series!

Enjoy great music.

Support small. Rock Main. Repeat!

05/29/2026

🥓🍺 Sip. Savor. Support Small Business. 🍺🥓

Join the Watertown Main Street Program for the 2026 Craft Beer & Bacon Walk on Friday, July 17, from 5:30 PM to 9:00 PM in downtown Watertown!

Spend the evening strolling through downtown, sampling delicious bacon-inspired bites, tasting a variety of craft beers, and discovering all that our local businesses have to offer.

✨ Taste. Toast. Support Small. Repeat. ✨

🎟️ Tickets are just $35 and can be purchased:
• Online: https://www.ticketsignup.io/TicketEvent/BeerBaconWalk/Register
• In person (cash or check only) at 519 East Main Street

Gather your friends, enjoy a night of sipping, sampling, and exploring downtown Watertown, and support the small businesses that make our community special.

05/28/2026

🐾 The bench is back, and so is Zarrah! 🐾

We're pleased to share that the dedication bench and beloved dog statue honoring Palmer Draeger and his faithful companion, Zarrah, have returned to the plaza.

Palmer was a loyal supporter of downtown Watertown and a dedicated advocate for our community. Through his many years of service to the Watertown Main Street Program and countless efforts on behalf of Watertown, he helped make our downtown a better place for everyone.

Palmer and Zarrah were familiar faces to many, and their presence is still fondly remembered. We are grateful for all that Palmer contributed to our community and are honored to have this special tribute once again overlooking the river.

Next time you're downtown, stop by, sit for a spell, take in the beautiful river view, and don't forget to give Zarrah a pat on the head for being a very good dog. ❤️🐕🌊

05/27/2026

Don't miss Watertown Art Walk tonight - Wednesday 5/27 - from 4-6pm.

Don't miss the Watertown Art Walk tonight from 4-6 PM 🎨

Walk throughout downtown to view all the beautiful artwork from students and local artists!

05/25/2026

Today, we pause to remember and honor the brave men and women who made the ultimate sacrifice for our country.

In observance of Memorial Day, our offices are closed today so that we may take part in memorial events and spend time reflecting on the meaning of this day.

Thank you to all who have served and to the families who have sacrificed alongside them. We wish everyone a safe and meaningful Memorial Day.

05/23/2026

🥓🍺 WMSP is bringing BACON to downtown Watertown! 🍺🥓

Join us for the first-ever Craft Beer & BACON Walk on Friday, July 17, 2026 from 5:30 PM – 9:00 PM!

Grab a friend and stroll through downtown Watertown while enjoying specially selected craft beer samples paired with delicious BACON appetizers from participating businesses. It’s the perfect recipe for a fun summer evening downtown!

🎟 Tickets are $35 and can be purchased:
Online at https://www.ticketsignup.io/TicketEvent/BeerBaconWalk/Register
OR in person (cash or check only) at 519 East Main Street.

Don’t miss out on this tasty event!

Support Small.
Eat Bacon.
Be Happy.
Downtown Watertown. 🥓❤️

05/22/2026

🎶 Music on Main is back at Bentzin Family Town Square! 🎶

Join us for the first concert of the season on Saturday, May 30, 2026! Food and drinks will be available beginning at 5:00 PM, with music starting at 6:00 PM.

Come hungry and enjoy delicious food from the Main Street Treats Food Booth while taking in a fun evening of live entertainment featuring NEW Dueling Pianos! 🎹

Bring your lawn chairs, gather your friends, and spend the evening enjoying great music and downtown Watertown vibes. We can’t wait to kick off another fantastic Music on Main season with you!

05/21/2026

🌸 Flowers are coming to Main Street! 🌸

A HUGE thank you to our spectacular volunteers who spent time planting flowers for the hanging baskets and ground pots that will soon bring beautiful color and life to Downtown Watertown! The gorgeous flowers were provided by Watertown Greenhouse and will help make Main Street shine all summer long.

Thank you to the volunteers pictured (left to right):
🌼 Andrew Broere, Wispak
🌼 Emily Wilson, Maranatha Baptist University
🌼 Lilly Broere, Celerity Staffing Solutions
🌼 Landon Broere, Wispak
🌼 John Katisch, Katisch Enterprises
🌼 David Paape, D&P Ceilings

We also want to recognize another wonderful group of volunteers who helped prep the pots before planting day — unfortunately we didn’t get a picture, but your hard work is greatly appreciated! They are Charity Chandler, Chandler House Bakery; Steve & Pat Board, Maranatha Baptist University; Brian Konz, Oswald-Konz; Kevin and Linette Clifford, Wepco Printing.

💧 We are still looking for volunteers to help water flowers throughout the summer. If you would like to help keep Downtown Watertown blooming, please contact the Watertown Main Street Program! 920-342-3623

Thank you for supporting Downtown Watertown and helping keep Main Street beautiful! ❤️

05/20/2026

✨ WMSP Grant Program Giving Back Again! ✨

The Watertown Main Street Program is excited to announce another downtown investment — this time awarding grant funds to Fable Studio and Katie Emanuelson Photography for a brand-new sign helping direct visitors to this fabulous downtown studio space!

📸 Fable Studio, 314 East Madison Street, is a cozy, light-filled rental studio space for storytellers — a beautiful blend of modern vintage wrapped in warmth for photographers and content creators.

Katie Emanuelson uses the studio to capture beautiful family photos and special moments, but the space is also available to rent for other photographers looking for a stunning creative environment.

If you are looking to schedule amazing photos, be sure to contact Katie at . And if you’re a photographer searching for a gorgeous studio space in Downtown Watertown, reach out to Katie for rental availability! To read more about the studio from the creator's own words, check out her blog here: https://www.katieemanuelson.com/journal/introducing-fable-studio-a-creative-space-for-photographers-amp-storytellers

We love seeing downtown businesses grow, collaborate, and continue creating unique experiences in Watertown. ❤️