Main Street Waterloo

09/04/2026

🍴 MEET YOUR FOOD TRUCK FESTIVAL JUDGES! 🍴
📺 Luke Burdall | KWWL Anchor
Usually delivers the news. Saturday, he delivers opinions on tacos. 🌮
🍔 Alex Miller | The Perks of Being a Foodie
Professional foodie. Amateur judge. Also the Director’s brother… so clearly nepotism is alive and well. 😂
🎙️ Ned | Rock 108 DJ
Expert in rock. Soon-to-be expert in deciding which food truck rocks the hardest. 🤘
📻 Mike Neifer | NRG Media
Works in production, which we assume makes him qualified to produce a winner. 🏆

Four judges. A whole lot of food. One very important decision.

🏆 Yum-O Award - The best of the best! Our judges eat their way through the festival to crown the ultimate Food Truck Festival champion.
🏆 People’s Choice Award — Power to the people! YOU eat. YOU vote. YOU decide which truck takes home the bragging rights.
🏆 Road Trip Worthy Award — Selected by the Johnson Family! The truck so good they’d happily fill up the gas tank and hit the road just to eat there again. 🚗💨
🏆 Committee’s Choice Award — They planned it. They stressed over it. They survived it. Now the committee gets to EAT and pick a favorite. They’ve earned this. 😂
All winners announced at 5:30 PM!

09/03/2026

🎉 Now Introducing… Waterloo’s FULL Food Truck Festival Lineup!
📍 RiverLoop Expo Plaza | ⏰ 11 AM-6 PM | This Saturday

25 food trucks are about to hit the plaza, each serving $5 samples so YOU can taste, vote, and help crown Waterloo’s favorite! 🙌

College football on the big screen, beer + beverage tent, and endless flavors to explore!

🎟️ Tickets just $5, grab yours now or at the gate mainstreetwaterloo.ticketspice.com/2026-downtown-waterloo-food-truck-festival

🙋 Want in FREE? Volunteer and be part of the action! https://mainstreetwaterloo3.volunteerlocal.com/volunteer/?

Waterloo, the lineup is officially LIVE…
Let’s pack the plaza and make Saturday delicious.

09/02/2026

Downtown Waterloo is going to be BUSY this Saturday, and we can’t wait! 🎉

🚗 Important Parking and Walking Info: If you’re heading downtown Saturday, please plan ahead for where you park and how you’ll get around. Beginning at 10:30 am, the Food Truck Festival grounds will be secured, and you will not be able to walk through the Expo Plaza festival area without purchasing a ticket.

We want everyone to be able to enjoy ALL that downtown has to offer Saturday, so give yourself a little extra time, plan your route, and then get out and explore!

🥕 Waterloo Urban Farmers Market on Park Ave. from 8 AM-Noon
🚚 Food Truck Festival at RiverLoop Expo Plaza from 11 AM–6 PM
🛍️ Downtown businesses all day long

It’s going to be a great day to be downtown. We can’t wait to see you! 💛

09/02/2026

It’s almost the weekend… you know what to do. 👀

Get something good to eat. Stay for a drink. Find an event you didn’t know was happening. Somehow spend way longer downtown than you planned.

Sounds like a pretty good weekend to us. 😉

🔗mainstreetwaterloo.org/calendar

08/30/2026

🎉 Congratulations to our August Gift Card Giveaway winner!

A huge thank you to everyone who participated! 💛 If you haven’t stopped by yet, now is the perfect time to head downtown and visit The TapRoom at WonderBread to try one of their classic or seasonal brews. 🍻

And, of course, thank you to Community Bank & Trust for making these giveaways possible and helping us continue to support and celebrate our downtown community!

Stay tuned to enter next month’s giveaway✨

08/27/2026

08/27/2026

In this edition of Downtown Connections, Morgan is joined by Brent to talk about Cedar Valley Pride Fest and the impact the event has on Downtown Waterloo. Each year, Pride welcomes people from across the state into our district, introducing visitors to our businesses, restaurants, public spaces, and everything downtown has to offer.

Everyone is welcome to attend, connect, and enjoy the event. Events that bring people downtown create foot traffic, support local businesses, showcase our district to new visitors, and contribute to a welcoming and vibrant community.

Hear more from Morgan and Brent about the event, its impact, and what it means to bring people together in our downtown community.

08/27/2026

🏳️‍🌈🎉WE HAVE A WINNER!🎉🏳️‍🌈
Watch the video to see if you are the lucky winner of 2 tickets to Cedar Valley Pride Fest this weekend!

A HUGE thank you to all who participated, and a big thank you to Pride for letting us be a part of the fun!

Congrats to our winner! See you this weekend at Pride!

08/26/2026

Downtown Waterloo has something for everyone, and you never know when you might discover your new favorite spot!

Grab a bite, browse a shop, enjoy a drink, catch some live music, or simply explore somewhere you haven’t been before. Your next favorite downtown find might be waiting for you✨

📅 See what’s happening this weekend: mainstreetwaterloo.org/calendar

08/25/2026

We are so excited to celebrate the YWCA Black Hawk County on the grand opening of their new preschool! 💛

We love seeing downtown Waterloo continue to grow as a place where people of all ages can learn, connect, and thrive. Congratulations on this new journey!