Measure the Placenta

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Measure the Placenta Our mission is to share info about placenta size as a risk factor to potentially prevent stillbirth

10/13/2026

Our first official year as our own non-profit took us to many different events and places, allowing us to connect with so many other like-minded people and organizations who are working together to improve birth outcomes and end preventable stillbirth.

From perinatal conferences in the northwest to meetings on Capitol Hill, we took our mission cross-country. We shared how the placenta plays a critical role in pregnancy with policy makers, parents, and healthcare providers.

There were lighter moments as we marked the first ever Placenta Health Awareness Day, and somber ones as we remember the babies that led us to this work in the first place. Every meeting and every conversation focused on closing the gap in care and prioritizing the placenta during pregnancy. As we begin our second year as a non-profit, we aim to continue this work and expand our reach even further!

Kelly and Paige braved the rain today and hosted a Measure the Placenta table at the Resource Corner at the Hope After L...
10/11/2026

Kelly and Paige braved the rain today and hosted a Measure the Placenta table at the Resource Corner at the Hope After Loss's Footprints on our Heart Remembrance Walk in Connecticut.

Three of our founding board members, along with 20+ advocates, traveled to Washington DC, remembering and honoring all o...
09/20/2026

Three of our founding board members, along with 20+ advocates, traveled to Washington DC, remembering and honoring all of our babies in every stillbirth prevention advocacy meeting with congressional staffers they attended.

On National Stillbirth Prevention and Awareness Day, please join us in raising awareness and honoring every baby gone too soon by doing the following -

Visit bit.ly/AdvocateforChange to see how you can advocate for stillbirth prevention legislation at the state and national level. It's imperative that the Stillbirth Health Improvement and Education SHINE For Autumn Act Autumn Act be passed to standardize data collection, improving research, awareness and education -- all of which will in turn, support maternal health initiatives.

Share free Count the Kicks - Free Pregnancy App info and app with anyone pregnant or not pregnant, share the statistic that 1 in 4 stillbirths can be prevented, educate others that the size of the placenta is not currently being measured or tracked during prenatal care -- keep stillbirth a part of the conversation, every conversation about stillbirth helps break the silence, reduces stigma and brings attention to the crisis in our country.

Measure. Track. Prevent. 🌳

09/18/2026

We've spent the last two days passionately advocating alongside fellow loss parents, Healthy Birth Day, Inc.-Leader in Stillbirth Prevention, and Count the Kicks - Free Pregnancy App volunteers and ambassadors from across the country asking our Senators and Representatives to support and pass Stillbirth Health Improvement and Education SHINE For Autumn Act.

The stillbirth crisis in our country is staggering; more than 20,000 babies are born still every year in the United States. 1 in every 183 births in the United States ends in stillbirth.

According to research, at least 1 in 4 stillbirths can be prevented. We do not want another family to become a statistic. We need to standardize data collection & reporting. It's vital that educational materials on stillbirth prevention and the risks of stillbirth be made available to all expectant parents.

Preventing stillbirth would also directly improve maternal health -- stillbirth deliveries are associated with an increased risk of both severe maternal morbidity and maternal mortality.

Help us end preventable stillbirth and ask your Senators and Representatives to support policies, legislation and programs focused on stillbirth prevention.

bit.ly/AdvocateforChange

09/17/2026

We want to see the placenta prioritized!

The placenta is the critical pregnancy organ, necessary to support the baby, yet its size or function is rarely examined.

Whether it be a placenta growth factor blood test, estimated placental volume (EPV), or other methods, our goal is to see the placenta prioritized during prenatal care in order to improve birth outcomes!

Measure. Track. Prevent. 🌳 |

09/17/2026

Get us talking about stillbirth prevention.. we will get loopy and relate everything back to the placenta. Did you know placenta issues contribute to an estimated 50% of stillbirths?

Kinda chic to normalize pictures of placentas and placenta measurements, right? Measure. Track. Prevent. 🌳 |
08/13/2026

Kinda chic to normalize pictures of placentas and placenta measurements, right?

Measure. Track. Prevent. 🌳 |

07/20/2026

As parents, we’ve been advocating for quite some time to improve the standard of pregnancy care but the biggest roadblock has been the governing body that sets these guidelines: ACOG. (The American College of Obstetricians and Gynecologists)

We have been working on this for years -
we’ve sent over 6,000 letters sharing our stories and we’ve held several meetings with those in positions to start this wave of change. Yet, even with clear evidence, ACOG has not taken action to update their guidance to prevent the tragedy of stillbirth.

One such example: countries have implemented programs such as fetal movement monitoring and have documented positive results, yet ACOG remains unwilling to add this to the standards here in the United States. So many other countries are making progress in lowering their stillbirth rates, ranking us among the lowest globally in progress, with our rate remaining stagnant due to lack of change.

As the board in power, ACOG should actively be reviewing research, looking at outcomes, and identifying the gaps in prenatal care that need to be fixed.

The next generation deserves a health care system that prioritizes stillbirth prevention as a critical issue, not an afterthought.

Measure. Track. Prevent. 🌳|

07/08/2026

Fetal size is independent of placenta size, which is why looking at baby’s growth is not enough to get the whole picture of how a pregnancy is progressing. By only looking at the baby, there is a quite a bit of data being missed.

A very large baby can have a very small placenta. A small baby can in fact have a large placenta. But this will go unidentified if providers are simply looking at baby’s size, rather than also examining the placenta size or functioning.

The placenta is the most critical organ for sustaining a pregnancy, yet it is not at all prioritized with our current standard of care.

It’s time to prioritize the placenta! 🌳 |

07/07/2026

were all born out of preventable tragedy.

These organizations are petitioning to update policies and guide OBGYNs to implement simple, life-saving tactics during prenatal care, but have been met with frustrating inaction.

A newly published Op-Ed by these 3 fierce women over at sheds light on how the United States’ governing body of prenatal care providers has essentially been a brick wall to these advocates for years.

Read, comment, and share the article from the link in our stories and in our bio.

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3446 Owasso Street
Shoreview, MN
55126

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