Measure the Placenta

Measure the Placenta Our mission is to share info about placenta size as a risk factor to potentially prevent stillbirth

As parents, we’ve been advocating for quite some time to improve the standard of pregnancy care but the biggest roadbloc...
06/13/2026

As parents, we’ve been advocating for quite some time to improve the standard of pregnancy care but the biggest roadblock has been the governing body that sets these guidelines: ACOG. (The American College of Obstetricians and Gynecologists)

We have been working on this for years -
we’ve sent over 6,000 letters sharing our stories and we’ve held several meetings with those in positions to start this wave of change. Yet, even with clear evidence, ACOG has not taken action to update their guidance to prevent the tragedy of stillbirth.

One such example: countries have implemented programs such as fetal movement monitoring and have documented positive results, yet ACOG remains unwilling to add this to the standards here in the United States. So many other countries are making progress in lowering their stillbirth rates, ranking us among the lowest globally in progress, with our rate remaining stagnant due to lack of change.

As the board in power, ACOG should actively be reviewing research, looking at outcomes, and identifying the gaps in prenatal care that need to be fixed.

The next generation deserves a health care system that prioritizes stillbirth prevention as a critical issue, not an afterthought.

Check out the newly published op-ed on this topic via - link is in our bio!

Measure. Track. Prevent. 🌳|

06/09/2026

Our faces when this is the push back parents are met with… in fact, there IS a way to measure a placenta on ultrasound in order to screen for this pregnancy risk factor!

Meet EPV: Estimated Placental Volume is a simple technique to calculate the size of the placenta, using any 2D ultrasound and it takes less than 5 minutes. The length, width, and height of the placenta measurements are taken and then plugged into Merwin’s EPV Calculator which then calculates the percentile size of the placenta. This data point can be used alongside the entire clinical picture (gestational age, risk factors, known complications) in order to assess the health of the pregnancy, baby, and mom. It’s another tool in the prenatal care toolbox, non-invasive, and simple.

One day we hope to see placenta measurements as a part of standard prenatal care and no longer have to deal with push back!

Measure. Track. Prevent! 🌳 |

The support, excitement, and energy we experienced to mark the first-ever Placenta Health Awareness Day blew us away! Ev...
06/08/2026

The support, excitement, and energy we experienced to mark the first-ever Placenta Health Awareness Day blew us away!

Every re-share of our posts, every donation received, every story told, and every connection made all contributed to a powerful day to bring awareness to an understudied and under appreciated pregnancy organ: the placenta.

The placenta is a critical lifeline in every pregnancy and it’s time it is prioritized in prenatal care!

A note of gratitude for all of you helping to share our mission and improve pregnancy outcomes. We are already looking forward to the next one!

Measure. Track. Prevent. 🌳 |

Owen’s mom, Emma, received a proclamation for the state of Illinois to declare June 1st as Placenta Health Awareness Day...
06/03/2026

Owen’s mom, Emma, received a proclamation for the state of Illinois to declare June 1st as Placenta Health Awareness Day! This is a huge part of keeping topics like stillbirth and placentas on the radar of policy and lawmakers.

Measure. Track. Prevent. 🌳|

Today is the day: the first-ever Placenta Health Awareness Day! This day is dedicated to raising awareness about the vit...
06/01/2026

Today is the day: the first-ever Placenta Health Awareness Day!

This day is dedicated to raising awareness about the vital role of the placenta in healthy pregnancies and stillbirth prevention.

June 1 (6/1) reflects the ideal term fetal-placental weight ratio of 6:1, a simple but powerful reminder of the placenta’s critical role in fetal growth and pregnancy outcomes.

To participate today, share this post. Share your family’s story on social media, and placenta facts & research highlights. Reach out to your local media to let them know about this day! Take part in a “Do What You Love 6:1 Adventure Challenge,” and join our team on Zoom tonight at 6:01pm CST for a virtual community gathering to celebrate everyone’s hard work.

Measure. Track. Prevent. 🌳 |

Celeste’s lucky small placenta survival story“I am haunted by the thought of what could have happened.” “On January 2, 2...
06/01/2026

Celeste’s lucky small placenta survival story

“I am haunted by the thought of what could have happened.”

“On January 2, 2023, at 1:12pm our lives changed forever as we welcomed our daughter, Celeste Joy to the world. She weighed 2510 grams & was 19 in long. She arrived early at 36w2d after my water unexpectedly broke at home.

After pushing for about an hour, the nurse’s demeanor changed & I could hear concern in her voice as she asked someone else where the doctor was. Celeste’s heart rate was not bouncing back this time. The doctor gave me one last contraction to push on my own without the vacuum. I pushed with all I had & Celeste was born!

The OB immediately alarmed me when he commented on how small Celeste was. She was just barely over the low birth weight threshold by 10 grams. After I passed the placenta, again the doctor sounded alarmed, & commented on it being small & that he was sending it to pathology.

Fast forward 10 months & through a coincidence of events, the MTP website was brought to my attention. I referred back to the placenta pathology report that says Celeste’s placenta was in the “less than 10th percentile for gestational age.” This was something brushed off previously - my OB didn’t seem overly worried by these results.

When I used the EPV calculator app to view the specific percentile for the weight of Celeste’s placenta, it returned results that made my jaw drop. It was in the 0.5 percentile. Celeste’s birth weight was in the 35th percentile & her BW:PW was 8.5. Our story could have ended much differently. I am haunted by the thought of what could have happened if I had not gone into pre-term labor.

This thought has ignited a fire in me to advocate, educate, & do my part to create change in care during pregnancy.”

Measure. Track. Prevent! 🌳|

To share about the upcoming first ever  , these templates are available to screenshot & be posted from your own accounts...
05/30/2026

To share about the upcoming first ever , these templates are available to screenshot & be posted from your own accounts! Spread the word about the critical importance of this pregnancy organ by sharing the name of a baby who died due to or lucky to have survived a small placenta, and their birth stats including placenta size (if known). Even if your baby didn't have a small placenta, and you know their stats, please share!

To close out the inaugural  , Measure the Placenta will host a virtual meet up focused on connection and remembrance, sh...
05/29/2026

To close out the inaugural , Measure the Placenta will host a virtual meet up focused on connection and remembrance, sharing
names, stories, adventures, and reflections.

Join us on Zoom!
🗓 Monday, June 1
🕕 6:01 PM CT

measuretheplacenta.org/placentaday

Start spreading the word about how you plan to acknowledge   by sharing this post in your stories and add what adventure...
05/28/2026

Start spreading the word about how you plan to acknowledge by sharing this post in your stories and add what adventure you’re choosing to do! Encourage friends & family to do the same.

Extra credit points if you find a way to tie in the six to one connection as 6:1 denotes the ideal ratio of baby to placenta size at term. The possibilities are endless!

We have so many ways to get involved for the upcoming, first-ever Placenta Health Awareness Day! 🌳A super simple way: se...
05/23/2026

We have so many ways to get involved for the upcoming, first-ever Placenta Health Awareness Day!

🌳A super simple way: send over a $6.01 donation! We are all about recognizing the ideal fetal to placental ratio at term, which is 6:1. You’re welcome to donate other amounts too, of course. Extra credit if you want to join a team to designate an amount to a specific activity!

🌳Start spreading the word about how you plan to acknowledge Placenta Health Awareness Day by using the second slide in your stories and add what adventure you’re choosing to do! Encourage friends & family to do the same.

🌳We want to hear from you! Share your plans and activities so far with the interest form linked on page 1 of the toolkit. This is completely non-committal, simply information gathering so that no adventures fall through the cracks! We want to be able to acknowledge and celebrate all the work you’ve done to share the word about this critical and understudied pregnancy organ.

Measure. Track. Prevent. 🌳

Address

3446 Owasso Street
Shoreview, MN
55126

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