09/04/2026
📢 Exciting news!
We’re proud of the work of our Convention & Visitors Bureau team and tourism partners who help make Rutherford County a destination visitors want to experience again and again. 🎉
Tourism doesn’t just bring visitors to Rutherford County—it benefits the people who call it home. 💙
In 2025, visitors generated $804.5 million in spending across Rutherford County, supporting local businesses, jobs and essential services throughout our community.
And here’s an impact you may not realize: Without the state and local taxes generated by tourism, each Rutherford County household would pay an additional $609 in state and local taxes.
📊 Tourism’s 2025 impact:
✨ $47.7 million in state tax revenue
✨ $31.2 million in local tax revenue
✨ $2.2 million in visitor spending every day
✨ Rutherford County ranked #7 among Tennessee’s 95 counties for visitor spending
Every stay, meal, shopping trip, sporting event and local experience adds up—helping strengthen Rutherford County for visitors and residents alike.