05/01/2026
How many CEO’s do you know who take home patients’ laundry?
Probably just one— our fearless founder and CEO, Kate Poppert. Amidst all the buzz of Gala week, she still made time to wash, fold, and deliver. Why?? 👇❤️
“Because people smile when they receive gift cards, but they cry when they get clean laundry delivered to their hospital room.”
🫧 Because, even the most cutting-edge cancer treatment plans leave small voids that are felt by patients, like having clean socks and underwear during a hospital stay.
Kate is quick to extend gratitude to everyone who showed up to support Small Choices this week, but we’d be remiss not to sound off for the woman who, quite literally, makes it all happen. 🦸♀️
You all know what to do— Gratitude for Kate in the comments, sound off please!! 📣