10/01/2026
Maybe it’s not that we don’t wanna talk about it. Maybe it’s that it’s just too hard to start the conversation.
My whole life I searched for a way to relate. But, I just couldn’t find a single other person or a community that would understand.
So my story remained silent. Burrowing inside of me. When people asked where my mom lived I would just say she passed away from breast cancer when I was 2, people would feel awkward or say sorry, and we would move on.
But, when my best friend got diagnosed in 2020, what I didn’t know would become a 501c3 non profit by simply helping her and “selling t**s deep stickers”, became a platform for my voice + advocacy. But, more importantly, it has become an outlet for others to feel seen, heard, & supported.
Today is the first day of Breast Cancer Awareness Month. Over the next few weeks Breast Cancer will be everywhere. It will trigger some. It will be a way for others to express themselves more openly. And it will also raise eyebrows when people aren’t sure where there donations are going.
But for us, BCAM is a way for us to rally harder. To reach more people in a positive way. To remember those whose lives were lost to BC. And to drive more force for good. We look forward to our collaborations with Girl, Get After It ® & Kari Traa across 17 cities, our partnership with CancerBikeOut in Bend, OR on 10/3, & our double-denim Gene Party on 10/9 in Carbondale, CO at Mountain Heart Brewing alongside Boot Tan Festival.
All funds raised will support young women’s breast cancer treatment.