Thumbs Up Mission

Thumbs Up Mission Keaton Franklin Coker Foundation Thumbs Up Mission was God’s idea, not ours. We are simply stepping into the story that He has woven together.

It all began in 2012 when Miles and Sharon Coker's son, Keaton, was diagnosed with brain cancer. Keaton fought for two years with courage, humility, and confidence in his Creator, but in July of 2014 he went to be with Jesus. Since then, Miles, Sharon, and the entire Coker family have experienced all of the unspeakable aches that accompany the loss of a loved one. Keaton was just 18-years-old, and while he was dying of brain cancer, he showed the world how to live. His desire was to spend his life in ministry, pointing others to Jesus. THAT is precisely what Thumbs Up Mission is designed to do. As the Cokers reflected on their two-year journey through cancer, they were reminded of many blessings along the way. One stood out brighter than all the others. In March of 2014, Keaton was given a wish from Make-A-Wish Georgia. Desiring to spend time golfing and relaxing on the beach with his brothers, he wished for a trip to Jamaica. For five glorious days the family was able to play, laugh, and banish all cancer treatment activities from their minds. The Cokers treasure the memories of that trip, and now that Keaton is gone the value of that treasure is priceless. They will never forget the time spent together and will always be grateful for it. One day during a conversation with Miles' accountability group, God began the first nudges toward the creation of Thumbs Up Mission. The group had asked him what meant most to his family on their journey with cancer and in response, Miles told story after story from Keaton's trip to Jamaica. Soon Miles began to talk loosely about the possibility of starting a foundation in Keaton's honor, but couldn't quite decide upon the right focus or direction for the organization. The men began to pray that an idea would take shape. Just days later, the Cokers received a phone call from a friend of a friend. The friend, a young wife and mother named Ashlee, had just been diagnosed with the same kind of brain cancer that Keaton had. Miles and Sharon spoke with the family and shared what they had learned from personal research about treatment options, but as the conversations continued the biggest thought that ran through their minds was, “That family needs time away together!” Understanding that Ashlee wouldn't qualify for a wish from a children's wish granting organization, Miles and Sharon found a gap they believe God was asking them to fill. Keaton taught us many things during his 6,858 days on earth, but generosity was near the top. His birthday and Christmas money repeatedly got shoved into a dresser drawer for safe keeping; then, when a worthy cause moved his emotions he would empty his money drawer completely. All who knew him marveled at that trait and learned from his example. Thus, it seemed fitting that as we prepared to gift Ashlee and her family precious time away from cancer together, we used Keaton's life savings to do so. Witnessing Ashlee and her family come home restored and full of hope was confirmation from the Lord that we were meant to continue creating ways for families battling cancer to get away together in honor of Keaton. God began to stir a strong passion in the Coker family's hearts to give to other families what they had been given regardless of the age of the cancer patient. Simply stated, they wanted to come alongside families walking through a cancer journey to help them make memories that transcend time. As our organization evolved, we began doing this by hosting weekend retreats at family-friendly resorts filled with comedy teams, musical entertainment, and inspirational speakers. We supply laughter when it is in short supply, infuse hope when circumstances look bleak, and provide families time together when cancer has stolen too much. Toward the end of his life, when cancer had stolen Keaton's ability to communicate verbally, he would respond to questions with a smile in his eye and the “thumbs up” sign. We loved his positive spirit, and we want our foundation to carry that positive focus into a world teeming with hurting families. Thus, Thumbs Up Mission was born.

“For where your treasure is, there your heart will be also.” – Matthew 6:21

ONE MORE MONTH!!!  We are beyond excited to be together for Retreat 26! The countdown is officially on!
10/07/2026

ONE MORE MONTH!!! We are beyond excited to be together for Retreat 26! The countdown is officially on!

Keaton would be 31 today.Somehow, the birthdays don’t get easier. Thirty was a big milestone last year, and now here we ...
10/05/2026

Keaton would be 31 today.
Somehow, the birthdays don’t get easier. Thirty was a big milestone last year, and now here we are at 31, still wondering what his life would look like today. Who would he be? What would he be doing? Who would be beside him? What would his life look like as a husband, a dad, a friend, a son?

We will never know those answers this side of Heaven. But every now and then, God gives us little glimpses that remind us that Keaton’s life is still making an impact.

This past week has been one of those weeks.

On Thursday night, Keaton was posthumously inducted into Flowery Branch High School’s inaugural Sports Hall of Fame. What an incredible honor for a young man who loved his school, his teammates and his sports. We can only imagine how proud he would have been—and, knowing Keaton, how uncomfortable he would have been with all the attention.

And then on Saturday night, one of Keaton’s lifelong best friends got married, and Keaton had a place in that wedding as an honorary groomsman. What a beautiful reminder that 12 years after we said goodbye, he is still woven into the lives of the people who loved him.

And then there is Thumbs Up Mission.

What began from the deepest heartbreak of losing our son has become a ministry where thousands of people have experienced laughter, friendship, fun, encouragement and, most importantly, the love of Jesus. Keaton’s life continues to touch families he never had the chance to meet.

That’s the thing about a life lived for Jesus. Death doesn’t get the final word.

Keaton is still Keaton. Still fully alive. Still fully himself. Still loved beyond measure.
And one day, there will be no more wondering what his life would have looked like. There will just be the joy of our Reunion Day.

Happy 31st birthday, Keaty. We love you. We miss you. And we are so incredibly
grateful that God allowed us to be your parents.
Until we see you again…

Infusing Hope, Inspiring Laughter, Instilling an Eternal Perspective, and, forever impacting families one retreat at a t...
09/21/2026

Infusing Hope, Inspiring Laughter, Instilling an Eternal Perspective, and, forever impacting families one retreat at a time

We might be a little biased, but we truly believe we have the BEST volunteers out there!It takes more than 200 volunteer...
09/14/2026

We might be a little biased, but we truly believe we have the BEST volunteers out there!

It takes more than 200 volunteers to give 90 guest families a weekend they’ll never forget—and retreat after retreat, our volunteer families SHOW UP.

They give their time. They serve behind the scenes. They love big. They step into hard places with compassion and walk hand-in-hand with families who are hurting.

Simply put, Thumbs Up Mission could not do what we do without them.

To every volunteer who gives so selflessly to make these weekends possible: Thank you! Your servant hearts are at the very center of this mission, and we are endlessly grateful for the way you love our families.

Like family. 💛Those two words mean so much to us.Our retreats are filled with fun, laughter, activities, and memories—bu...
09/10/2026

Like family. 💛

Those two words mean so much to us.

Our retreats are filled with fun, laughter, activities, and memories—but underneath all of it is something even more important: making sure every family who walks through our doors feels seen, loved, cared for, and never alone.

For one weekend, we get to step into the hard alongside families who are walking through some of life’s most difficult seasons. We get to laugh together, cry together, encourage one another, and simply give families the space to be a family again.

Lea’s words remind us exactly why we do what we do.

Because when you’re at a Thumbs Up Retreat, you’re not just our guest.

You’re family. 💛

We are over the moon excited that retreat season is right around the corner!We’ve missed having our Thumbs Up Family tog...
09/07/2026

We are over the moon excited that retreat season is right around the corner!

We’ve missed having our Thumbs Up Family together, and we can hardly wait to welcome back familiar faces, meet some incredible new families, and make more unforgettable memories together.

The countdown is officially ON — Retreat 26 is exactly TWO months away!

We can’t wait to be together again. 👍🏻

We are once again blown away by the support and encouragement of our Thumbs Up Family and donors! Between our donations ...
07/24/2026

We are once again blown away by the support and encouragement of our Thumbs Up Family and donors! Between our donations received and the matching donation, the total raised from Keaton's Day is over $22K! We are amazed at God's provision and the generosity of others. Thank you for helping us continue our mission to make an impact for so many families!

As an organization, Thumbs Up Mission hit several important milestones this year, but none more impactful than this one:...
07/15/2026

As an organization, Thumbs Up Mission hit several important milestones this year, but none more impactful than this one:

We have now ministered to more than 6,858 individuals at our weekend retreats.

What an oddly specific number. 6,858 doesn’t end in a five or a zero, and it’s hard to remember. So why in the world would we highlight a number that specific and call it a milestone? Simple. That’s the exact number of days Keaton was alive on this earth. And now, through Thumbs Up Mission - one person for every day of Keaton’s life - has heard the good news of Jesus. Today, on the anniversary of Keaton's passing, that is a powerful reminder and encouragement that his legacy continues on.

Legacies come in many different shapes and sizes in our modern world: names on sports arenas, presidential libraries, memorial highways, etc. At Thumbs Up Mission, we’re focused on Matthew 4:19 “Follow Me, and I will make you fishers of people.” Keaton’s legacy will always focus on people!

Most of our annual operating budget comes from small donations made with great love. Each year on this day, we ask everyone who’s been impacted by Thumbs Up Mission to donate $25. It’s based on the passage in Matthew 25 that says when you help people in need, you’ve actually helped Jesus. Last year, your $25 helped us reach a total of $31,000 - and every penny was used to help families in a cancer battle. Amazing!

This year we’ve been offered a matching gift by a generous supporter, so we’re setting a goal of $25,000. Here’s how to donate to keep the impact going:
https://www.thumbsupmission.org/give
or via Venmo (red, white, and blue Thumbs Up Logo)

Happy 250 Years America! We hope everyone has a safe and special 4th of July!
07/04/2026

Happy 250 Years America! We hope everyone has a safe and special 4th of July!

HUGE Thank You to New England Patriots, Mack Hollins for supporting Thumbs Up Mission through the BlitzChamps Tournament...
06/22/2026

HUGE Thank You to New England Patriots, Mack Hollins for supporting Thumbs Up Mission through the BlitzChamps Tournament! BlitzChamps is a series of annual chess tournaments hosted by Chess.com where current and former NFL players compete in a "blitz" (fast-paced) chess event for charity. The event combines competitive chess with NFL star power, featuring quick games, commentary, and a substantial prize pool for the athletes to donate to their chosen charitable causes. Mack has been supporting Thumbs Up Mission long before playing in the NFL, he is a friend, and a past Thumbs Up Retreat Volunteer. Thank You Mack for all of your support!

Address

PO Box 2697
Gainesville, GA
30503

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