Tourism Cares

06/17/2026

Two months later, and we're still thinking about Asheville.

We're grateful to everyone who joined us for the Meaningful Travel Summit and helped make it such a powerful few days of learning, connection, and inspiration. Together, we explored how tourism can support community resilience, celebrate local culture, and create positive impact for the people and places that make travel possible.

Here's a look back at the conversations, experiences, and partnerships that continue to inspire our work today. 🎥

https://hubs.ly/Q04lsnzG0

Thank you to Asheville and the many local organizations who welcomed us into their community.

06/16/2026

When we talk about sustainable travel, we often focus on transportation, accommodations, and visitor experiences. But what about the food on our plates?

In our latest blog written by friends at The Good Food Institute, we explore how protein choices are becoming part of the sustainability conversation, and why food systems deserve a seat at the table when we think about the future of travel.

From climate impacts to community resilience, the choices destinations, hotels, restaurants, and travelers make around food can have far-reaching effects.

Read more https://hubs.ly/Q04lrYNx0

06/09/2026

✨ Introducing ✨ The Meaningful Travel Map of Colombia.

From vibrant cities and breathtaking biodiversity to community-led conservation and cultural experiences, Colombia is creating travel opportunities that empower local communities, protect natural ecosystems, and foster deeper connections between travelers and place.

🌎 Explore meaningful experiences across Colombia, including Afro-Colombian and Indigenous-led tourism along the Pacific Coast to wildlife, birdwatching, and nature experiences that directly support local livelihoods and conservation efforts.

➡️ Discover the newly expanded Meaningful Travel Map of Colombia and start planning journeys with greater purpose and impact. https://hubs.ly/Q04kzzVK0

📸: Hotel Waya Guajira
📸: Explore Nuquí
📸: Reserva Natural El Encanto de Guanapalo

05/28/2026

Hey Tourism Cares Community!

Are you a social entrepreneur in tourism? Apply for the 2026 SET Competition before June 30!

💻 Fully Online
🌎 Open Worldwide
🏆 Expert mentorship, global exposure, investor access, coaching & an international entrepreneurship network

Choose the track that fits your journey:
💡 Launch Track – For innovative ideas
🚀 Growth Track – For existing businesses

Apply now:

The first worldwide competition focusing on social innovation and entrepreneurship in tourism – 2025 applications are now open.

05/17/2026

It's our final day of the Meaningful Travel Advisor Challenge 🎉🙌

Meaningful travel doesn’t start at arrival. It begins before the trip even begins. Helping clients travel thoughtfully through simple preparation and expectation-setting can lead to better experiences, deeper connections, and stronger loyalty to your business.

Small guidance can make a lasting impact.

Here's your final action: Share one meaningful travel tip or checklist item with a client for their upcoming trip.

You can use our free Meaningful Travel Checklist template to start:
https://hubs.ly/Q04g0tL20

05/16/2026

Today’s travelers are paying closer attention to where their travel dollars go and who benefits.

Choosing suppliers that value community partnership, cultural respect, and local impact can help you build stronger recommendations and greater client trust.

Meaningful travel starts with informed decisions.

We're on Day 6️⃣ of the Meaningful Travel Advisor Challenge! ✔️

Today's Action: Use one sustainability or community-impact criterion to evaluate a supplier you’re considering this week.

Use our Sustainable Suppliers Evaluation Guide to get started:
https://hubs.ly/Q04g0pDX0

05/15/2026

Finding meaningful experiences doesn’t have to mean starting from scratch.

The Tourism Cares Meaningful Travel Map helps travel advisors and tour operators discover vetted organizations, experiences, and businesses that create positive impact for local communities while offering travelers something more authentic and memorable.

➡️ Here's Day 5's action: Search the Meaningful Travel Map for one experience you can add to a current itinerary.

Get started here: https://hubs.ly/Q04g07G00

05/14/2026

The most memorable trips are rarely about doing more. They’re about experiencing something meaningful.

📣 It's Day 4 of the Meaningful Travel Advisor Challenge, and we're focusing on how to design better experiences for your clients.

A conversation with a local guide. A meal connected to culture and community. A hands-on experience travelers couldn’t find on their own. Even one or two thoughtfully chosen moments can transform an itinerary.

🌟 Today’s Action: Add one deeper, locally rooted experience to a trip you’re currently planning.

Don't know where to start? Use our Meaningful Travel Map and source from more than 800 suppliers worldwide: https://hubs.ly/Q04g0mnB0

05/13/2026

It's Day 3️⃣ for the Meaningful Travel Advisor Challenge, and we are tackling what "meaningful" means to your clients.

Meaningful travel looks different for every traveler.

For some, it’s learning from local communities. For others, it’s slowing down, supporting small businesses, or experiencing a destination beyond the highlights.

The best way to uncover what matters most? Ask better questions.

☑️ Today’s Action: Add one meaningful travel question to your next client conversation.

Start with: “I try to include experiences that are run by local people and small businesses, so you get a better feel for the place, not just the main sights. Would that interest you?”

Need more guidance? Check out our new Meaningful Travel Conversation Playbook for more prompt questions you can ask your clients:
https://hubs.ly/Q04g08f70

05/12/2026

Clients are already telling us what they want. We just have to listen differently.

“Less crowded.”
“More authentic.”
“Something unique.”
“More time with locals.”

These are often signals that travelers are looking for deeper connections and more meaningful experiences.

Day 2️⃣ Action ➡️ Identify one client signal you’ve heard recently and think about how you could respond with a more locally rooted experience.

Use our newly released Meaningful Travel Conversation Playbook for additional inspiration:
https://hubs.ly/Q04g09n10