10/02/2026
Brett Farmiloe, Founder & CEO at Featured, Scottsdale, AZ. One of YEC's original members.
We are glad to welcome Brett back to YEC, an alumnus returning to the table.
"I'm Brett. I run Featured, the AI co-pilot for PR, from Scottsdale, Arizona, and we own Help a Reporter Out (HARO) and Connectively. We help experts get featured and journalists find people worth featuring.
It all traces back to an RV. I quit auditing in my early twenties and drove 16,000 miles with three friends, interviewing 300 people about their work. The lesson stuck: everyone is an expert in something, and almost nobody has an outlet for it. After ten years running an SEO agency for small businesses, I sold it and started Featured in 2022 to be that outlet."
We asked: What is taking most of your attention right now?
"Featured News. The problem I picked for this quarter: when an expert answers a question on HARO or Connectively and the journalist doesn't use it, that answer sits in a database forever. Most of them end that way, because a reporter uses a handful of quotes out of forty. I've come to believe that no knowledge somebody bothered to share should go to waste.
So we're building a wire."
We asked: What is the most expensive thing you have learned?
"I tried to launch an iPhone app company a few years out of college. The business built apps for minor league baseball teams, and we launched more than ten of them. Every app meant paying a developer, because I wasn't one, so the margin on each was awful. Teams paid a one-time fee, so nothing recurred. And there were only about 300 minor league teams in the country, which meant that even if I won every account, the ceiling was low enough to touch. It failed fast."
We asked: What can another member come to you for?
"The sign would say: Getting featured, and reviving brands.
Getting featured: if you want to be in the press or cited by AI engines, come find me. More than two million pitches went through HARO last year, so I know what lands and what gets someone banned. The ones that land are helpful to the journalist, authentic (a human wrote it), relevant to the exact request, and on time. Bring your website and I'll show you whether AI engines mention you today and what to do about it."
We asked: Tell us something that has nothing to do with the company.
"I've kept backyard chickens for about ten years, which in Scottsdale means fresh eggs and a running fight with the summer heat. Weekends are minivan life with three kids.
Also, Hot Pockets. When we were trying to fund the RV trip, a buddy's mom was the VP of marketing at the company that makes them. She couldn't cut us a check, so she handed us a stack of vouchers, and two of us ate Hot Pockets three meals a day for 30 days straight. Picture Supersize Me without the hospital visit. A week after we threw away the Hot Pocket vouchers, we found our title sponsor a block from my house. I haven't eaten a Hot Pocket since."
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