Fragrance Foundation-UK

Fragrance Foundation-UK The Fragrance Foundation UK is a non-profit making educational organisation setting standards of excellence for the fragrance industry in the UK.
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Our Mission: To expand the appreciation, enjoyment, use and sale of fragrances amongst all people.

Discover the latest unmissable launches by: london
26/08/2026

Discover the latest unmissable launches by:






london

Discover the latest unmissable launches by: london
26/08/2026

Discover the latest unmissable launches by:







london

24/08/2026

Six fragrances. Six ways to experience summer. By
A love letter to the king of citrus.
Joy as a lifestyle.
Orange blossom after the rain.
A late-night dinner in Southern Italy.
A touch of celestial beauty.
The emotional sillage of good relationships.
Six scents. Six stories. Which chapter is yours?

Every occasion has its own olfactive mood. Discover the fragrances our Beauty Buyers are choosing to accompany summer’s ...
19/08/2026

Every occasion has its own olfactive mood. Discover the fragrances our Beauty Buyers are choosing to accompany summer’s most anticipated moments.

Behind every memorable launch lies a series of strategic choices.Discover the thinking behind sampling, packaging, commu...
17/08/2026

Behind every memorable launch lies a series of strategic choices.

Discover the thinking behind sampling, packaging, communication, media and sales, and explore how these elements work together to shape consumer perception in today’s fragrance market.

Featuring:

MINTEL:
Sensorial Synergy prediction: exploring how fragrance can lead the sensory revolution through a five-senses approach to marketing and NPD.

SO POST:
How strategic sampling drives consumer discovery, engagement and conversion for fragrance brands, with practical insights, measurement best practices and future trends to maximise commercial success through targeted sampling.

HARVEY NICHOLS:
The art of securing retail success through buyer insights, real-world case studies, presentation best practices, and expert advice on delivering a pitch that stands out.

CALEB DE SOUZA:
How authentic storytelling, retail expertise and strategic content creation can transform fragrance from a product into an experience that inspires trust, engagement and purchasing decisions.

More to be announced.

/ How To Sell It
📅 Thursday 17th September 2026
📍 Shiseido Offices
1 Kingsway | London
🕗 9:30 AM - 5 PM
Secure your place: [email protected]

Different summer moments call for different scents.From garden afternoons and seaside escapes to evenings at the theatre...
12/08/2026

Different summer moments call for different scents.
From garden afternoons and seaside escapes to evenings at the theatre and cosy nights in, Medina A (She/Her) explores the scents that belong to each summer mood and moment.
Discover her Summer Fragrance Diaries in our August newsletter tomorrow.

What fragrance would you wear for your perfect summer day? From garden afternoons and seaside escapes to evenings at the...
12/08/2026

What fragrance would you wear for your perfect summer day? From garden afternoons and seaside escapes to evenings at the theatre and cosy nights in, Medina Azaldin explores the different scents that belong to each summer mood and moment.

Discover her Summer Fragrance Diaries in our August newsletter tomorrow.

What makes a summer scent? Format, concentration, layering, storytelling and the way a fragrance is positioned can all c...
11/08/2026

What makes a summer scent? Format, concentration, layering, storytelling and the way a fragrance is positioned can all change how it belongs to the season.

What defines your summer scent wardrobe?

06/08/2026

Creating atmospheres!

Discover how master perfumer expands his world of addictions and sensations with HEAT, the latest creation from .

Inspired by the exhilarating rush of spice, desire and intensity, HEAT explores the unexpected role of chilli in perfumery—transforming its fiery character into a fragrance that is both provocative and irresistibly wearable.

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84 Eccleston Square
Torquay
SW1V1PX

Telephone

+441491845435

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