Fragrance Foundation-UK

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The Fragrance Foundation UK is a non-profit making educational organisation setting standards of excellence for the fragrance industry in the UK.

Our Mission: To expand the appreciation, enjoyment, use and sale of fragrances amongst all people.

03/11/2026

Discover the latest unmissable launches by:

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03/11/2026

Discover the latest unmissable launches by:

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30/10/2026

29/10/2026

Rooted in heritage, made to be treasured.

Join us behind the scenes with to discover the artistry and traditional English craftsmanship behind its distinctive creamware matchboxes, bringing together centuries of British pottery-making heritage with Italian-inspired design.

Handcrafted in Stoke-on-Trent and inspired by the Amalfi Coast, the hometown of founder Nicole’s nonna, each ceramic matchbox houses a terracotta diffusion stone that gently releases fragrance into the home, without the need for flames, reeds or electricity.

The world’s first ceramic matchbox diffuser.

25/10/2026

Beyond the bottle, a world of sensory discovery.

From scent-inspired courses to unexpected sensory moments, relive ’ immersive dinner at Kitchen Theory, celebrating Fragrance, Worn Your Way during British Beauty Week. Hosted by and , the evening brought fragrance to life through the senses, celebrating the creativity, emotion and self-expression at the heart of fragrance.

21/10/2026

Behind every memorable launch lies a series of strategic choices.
Discover the thinking behind sampling, packaging, communication, media and sales, and explore how these elements work together to shape consumer perception in today’s fragrance market.
Featuring:

MINTEL:
Sensorial Synergy prediction: exploring how fragrance can lead the sensory revolution through a five-senses approach to marketing and NPD.
SO POST:
How strategic sampling drives consumer discovery, engagement and conversion for fragrance brands, with practical insights, measurement best practices and future trends to maximise commercial success through targeted sampling.
HARVEY NICHOLS:
The art of securing retail success through buyer insights, real-world case studies, presentation best practices, and expert advice on delivering a pitch that stands out.
CALEB DE SOUZA:
How authentic storytelling, retail expertise and strategic content creation can transform fragrance from a product into an experience that inspires trust, engagement and purchasing decisions.
More to be announced.
TIKTOK: We’ll explore how TikTok is shaping fragrance discovery, what makes content perform, how successful brands are using creators and storytelling, and the key takeaways we can apply to drive engagement and sales.
PRECIOUS BRANDS: Beyond the unexpected: the new codes of fragrance differentiation.

More to be announced!

/ How To Sell It
📅 Thursday 18th November 2026
📍 Shiseido Offices
1 Kingsway | London
9:30 AM - 5 PM
Prices:
Members: £195 +VAT
Non-Members: £295 +VAT
Secure your place: [email protected]

19/10/2026

“Dior’s iconic fragrances have left their mark on the history of perfumery. This legacy must be preserved and celebrated.” — , Perfume Creative Director.

A legacy reimagined, a history brought back to life.
Introducing DioriginalsA: a collection of 13 emblematic fragrances, restored by Francis Kurkdjian to revive their original radiance and celebrate the olfactory heritage of the House of Dior. Presented in the iconic 1948 ‘Oval’ bottle, these creations honour the timeless art of perfumery.

What iconic fragrance would you love to rediscover?

12/10/2026

Discover the latest unmissable launches by:

beauty

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08/10/2026

An English garden, in full bloom.
perfumers and .herbette
share the story behind new Andraste — a sensorial explosion of abundant flower beds and shaded woods, suspended in pollen-soaked air, and named for the Celtic goddess of courage.

07/10/2026

What happens when you layer an element in motion?
Join in unveiling Transformation of the Elements, ’ latest perfumer-led fragrance collection.
Inspired by nature in transition, each scent captures an element at a fleeting moment of change - and when layered together, transforms into an entirely new olfactive experience.

🔥 For Fire, Tristan brings together two fragrances:
Cracked Carbon + Sacred Smoke = Ember
From flame to smoke, Ember unfolds with crisp cypress and olibanum, fiery cinnamon and coffee, and smoky woods and vetiver.
One element, two fragrances for one new state of fire.

Address

84 Eccleston Square
Torquay
SW1V1PX

Telephone

+441491845435

Website

http://www.fragrancefoundation.org.uk/, http://www.twitter.com/fragrancefdn_uk

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