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Association For Coaching

Dedicated to promoting best practice and raising the awareness and standards of coaching, worldwide.

The AC is an independent non profit organisation with the goal to promote best practice, raise awareness and standards across the Coaching industry, while providing value added benefits to its members – whether they are professional Coaches or Organisations involved in Coaching.

12/10/2026

"𝗪𝗵𝗼 𝗮𝗺 𝗜?"

It's a question Paul Williamson returns to throughout his work, and his own life. 🧭

And it shapes everything: how he shows up as a coach, how he connects with clients, and how he continues to grow.

In this episode of our 𝗗𝗮𝘆 𝗶𝗻 𝘁𝗵𝗲 𝗟𝗶𝗳𝗲 𝘀𝗲𝗿𝗶𝗲𝘀, host Maxine Bell talks with Paul, Group Head of Talent Development at ATG Entertainment, about 𝗮 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝗿𝗼𝗼𝘁𝗲𝗱 𝗶𝗻 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆, 𝘀𝘁𝗼𝗿𝘆, 𝗮𝗻𝗱 𝗱𝗲𝗲𝗽 𝘀𝗲𝗹𝗳‑𝗿𝗲𝗳𝗹𝗲𝗰𝘁𝗶𝗼𝗻.

Three themes that stood out:
1️⃣ 𝗖𝗵𝗶𝗹𝗱𝗵𝗼𝗼𝗱 𝗦𝘁𝗼𝗿𝘆 𝗪𝗼𝗿𝗸. Based on Dr Sarah Hill's approach, this practice reveals the hidden connections between early narratives and present‑day behaviour, empowering clients to rewrite limiting stories.
2️⃣ 𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮 𝘀𝗮𝗳𝗲 𝗰𝗼𝗻𝘁𝗮𝗶𝗻𝗲𝗿. Paul's role is to hold space where clients can call on "𝘢𝘭𝘭 𝘢𝘴𝘱𝘦𝘤𝘵𝘴 𝘰𝘧 𝘸𝘩𝘰 𝘵𝘩𝘦𝘺 𝘢𝘳𝘦, 𝘪𝘯𝘤𝘭𝘶𝘥𝘪𝘯𝘨 𝘵𝘩𝘦𝘪𝘳 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘪𝘵𝘺."
3️⃣ 𝗠𝗼𝘃𝗶𝗻𝗴 𝗯𝗲𝘆𝗼𝗻𝗱 𝗺𝗼𝗱𝗲𝗹𝘀. Paul has shifted away from structured frameworks like GROW toward a more intuitive, emergent style, trusting the process and the person in front of him.

This is a warm, honest 𝗿𝗲𝗺𝗶𝗻𝗱𝗲𝗿 𝘁𝗵𝗮𝘁 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗰𝗼𝗺𝗲𝘀 𝗳𝗿𝗼𝗺 𝗯𝗿𝗶𝗻𝗴𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝘄𝗵𝗼𝗹𝗲 𝘀𝗲𝗹𝗳.

🎧 Tune in: https://www.associationforcoaching.com/page/dl-hub_podcast-channel_day-in-the-life-of-coaches-childhood-storywork-creativity?utm_source=Social&utm_medium=Media&utm_campaign=Post

12/10/2026

𝗡𝗟𝗣 𝗵𝗮𝘀 𝗯𝗲𝗲𝗻 𝗽𝗮𝗿𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗹𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲 𝗳𝗼𝗿 𝗱𝗲𝗰𝗮𝗱𝗲𝘀. 𝗕𝘂𝘁 𝗵𝗼𝘄 𝗱𝗼𝗲𝘀 𝗶𝘁 𝗳𝗶𝘁 𝗶𝗻𝘁𝗼 𝗰𝗼𝗻𝘁𝗲𝗺𝗽𝗼𝗿𝗮𝗿𝘆 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲?

Coaches draw on different approaches to explore how people think, communicate and respond to situations. NLP offers one perspective, but how can it inform the way we work with clients today?

Join Clare Smale, Executive Coach and Supervisor, for an interactive Ask Me Anything session about NLP Coaching. Rather than a presentation, this is an open conversation shaped by your questions, experiences and areas of curiosity.

Bring the questions you have been wondering about and explore how NLP can inform coaching practice across different contexts.

📅 19 November 2026
🕐 13:00 GMT | 14:00 CET
💻 60-minute interactive live webinar

Register now: https://www.associationforcoaching.com/event/clare-smale_ama?utm_source=Social&utm_medium=Media&utm_campaign=Post

12/10/2026

This November, the global coaching community comes together in London for 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗖𝘂𝗹𝘁𝘂𝗿𝗲𝘀 𝗨𝗻𝗹𝗼𝗰𝗸𝗲𝗱. As an Association for Coaching (AC) member, this 𝗺𝗶𝗹𝗲𝘀𝘁𝗼𝗻𝗲 𝗲𝘃𝗲𝗻𝘁 𝗶𝘀 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂 𝗮𝘁 𝘁𝗵𝗲 𝗰𝗲𝗻𝘁𝗿𝗲 - 𝘆𝗼𝘂𝗿 𝗴𝗿𝗼𝘄𝘁𝗵, 𝘆𝗼𝘂𝗿 𝗼𝗿𝗴𝗮𝗻𝗶𝘀𝗮𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗰𝗵𝗮𝗽𝘁𝗲𝗿 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗷𝗼𝘂𝗿𝗻𝗲𝘆.

Here’s how your AC membership unlocks the most value from this year’s conference:
▪️𝗠𝗲𝗺𝗯𝗲𝗿‑𝗼𝗻𝗹𝘆 𝗽𝗿𝗶𝗰𝗶𝗻𝗴
Secure your place for £195 + VAT — a £65 saving off the standard non‑member rate. This is your invitation to step into the room where coaching culture is being shaped.
▪️𝗖𝗣𝗗 𝘁𝗵𝗮𝘁 𝗰𝗼𝘂𝗻𝘁𝘀
Every attending member receives a personalised Continuing Professional Development (CPD) certificate, directly supporting your ongoing AC accreditation and professional standing.

Join global pioneers including Katherine Tulpa, Dr. John Blakey, Philippe Rosinski, and Ian Day as we 𝗯𝗿𝗶𝗱𝗴𝗲 𝘁𝗵𝗲 𝗴𝗮𝗽 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝘁𝗵𝗲𝗼𝗿𝘆 𝗮𝗻𝗱 𝗼𝗿𝗴𝗮𝗻𝗶𝘀𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗿𝗲𝗮𝗹𝗶𝘁𝘆, and turn insight into lasting change.

𝗖𝗹𝗮𝗶𝗺 𝘆𝗼𝘂𝗿 𝗺𝗲𝗺𝗯𝗲𝗿 𝗱𝗶𝘀𝗰𝗼𝘂𝗻𝘁 𝗮𝗻𝗱 𝘀𝗲𝗰𝘂𝗿𝗲 𝘆𝗼𝘂𝗿 𝘀𝗲𝗮𝘁 𝗶𝗻 𝗟𝗼𝗻𝗱𝗼𝗻 𝗻𝗼𝘄: https://www.associationforcoaching.com/BlankCustom.asp?page=coaching_cultures_unlocked&utm_source=Social&utm_medium=Media&utm_campaign=Post

09/10/2026

𝗧𝗵𝗲 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗶𝘀𝗻'𝘁 𝘄𝗵𝗲𝘁𝗵𝗲𝗿 𝘁𝗼 𝗶𝗻𝘃𝗲𝘀𝘁 𝗶𝗻 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗮𝗻𝘆𝗺𝗼𝗿𝗲. 𝗜𝘁'𝘀 𝘄𝗵𝗲𝘁𝗵𝗲𝗿 𝘆𝗼𝘂𝗿 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗶𝘀 𝗴𝗼𝗼𝗱 𝗲𝗻𝗼𝘂𝗴𝗵 𝘁𝗼 𝘁𝗿𝘂𝘀𝘁.

Most organisations have already decided that coaching matters. Now HR leaders and executives are asking harder questions:

→ Is our coaching held to a recognised standard?
→ Is it building leaders, or just ticking a box?
→ Can we show it's having an impact?

To get you started, here's a free resource.

📥 𝗘𝗻𝗮𝗯𝗹𝗶𝗻𝗴 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗶𝗻𝗴 𝗮 𝗹𝗲𝗮𝗱𝗲𝗿 𝗰𝗼𝗮𝗰𝗵 𝗺𝗶𝗻𝗱𝘀𝗲𝘁 is a 65-page Association for Coaching (AC) publication built on interviews with leading thinkers from around the world. It offers practical insight into:

• Developing leaders who coach
• Building a coaching culture that sticks
• Improving coaching performance at every level

𝗚𝗲𝘁 𝘆𝗼𝘂𝗿 𝗳𝗿𝗲𝗲 𝗰𝗼𝗽𝘆: 🔗https://corporate.associationforcoaching.com/?utm_source=Social&utm_medium=Media&utm_campaign=Post

09/10/2026

𝗔𝗗𝗛𝗗 𝗮𝗻𝗱 𝗻𝗲𝘂𝗿𝗼𝗱𝗶𝘃𝗲𝗿𝗴𝗲𝗻𝗰𝗲 can intersect with career decisions, leadership, workplace expectations, communication and the systems people are working within.

For coaches, this creates an opportunity to look beyond individual behaviour and consider what conditions help a client think clearly, use their strengths and do their best work.

This 𝗳𝗼𝘂𝗿-𝗽𝗮𝗿𝘁 𝗔𝗖 𝗪𝗲𝗯𝗶𝗻𝗮𝗿 𝗦𝗲𝗿𝗶𝗲𝘀: 𝗔𝗗𝗛𝗗-𝗜𝗻𝗳𝗼𝗿𝗺𝗲𝗱 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴 brings together Esther Barrett, Anita Patel, Charlotte Green, Dr Kate Jenkinson and Gill Jordan to 𝗲𝘅𝗽𝗹𝗼𝗿𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗱𝗶𝗺𝗲𝗻𝘀𝗶𝗼𝗻𝘀 𝗼𝗳 𝗔𝗗𝗛𝗗-𝗶𝗻𝗳𝗼𝗿𝗺𝗲𝗱 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴, 𝗳𝗿𝗼𝗺 𝗰𝗮𝗿𝗲𝗲𝗿 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝘁𝗼 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽, 𝘄𝗼𝗿𝗸𝗽𝗹𝗮𝗰𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗮𝗻𝗱 𝘀𝘂𝗽𝗲𝗿𝘃𝗶𝘀𝗶𝗼𝗻.

Across the series, participants will gain practical approaches for creating more inclusive coaching and supervision conversations and supporting clients in ways that are strengths-based and neuro-affirming.

📅 3, 24 November, 1 & 8 December 2026
⏰ 13:00 GMT / 14:00 CET
🎓 6 CPD hours
🔗 https://www.associationforcoaching.com/event/adhd-informed-coaching_ws?utm_source=Social&utm_medium=Media&utm_campaign=Post

09/10/2026

An invitation, in Caroline Groothoff's own words. 🎥

Hear why 𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗻𝗴 𝗛𝘂𝗺𝗮𝗻𝗶𝘁𝘆 𝗶𝗻 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴, 𝗔𝗖'𝘀 𝗳𝗶𝗿𝘀𝘁 𝗘𝘂𝗿𝗼𝗽𝗲𝗮𝗻 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗙𝗲𝘀𝘁𝗶𝘃𝗮𝗹, is a day worth being part of.

📍 Belfast Exposed Gallery, Cathedral Quarter, or online by Zoom
🗓️ Tuesday 17 November 2026
🎨 Art. Photography. Poetry. Real conversation.
🌍 A European collaboration, with every region in one shared experience

It's a festival, not a conference. Join us in the room in Belfast, or gather your local network and take part virtually. AC Members and non-members are both welcome, and attendance earns 5.25 CPD hours.

In-person places are limited, so if you want to be in the room, now is the time to book.

👉 Register here:https://aceuropeancoachingfestival.com/?utm_source=Social&utm_medium=Media&utm_campaign=Post

08/10/2026

𝘞𝘩𝘢𝘵 𝘪𝘧 𝘮𝘦𝘢𝘯𝘪𝘯𝘨𝘧𝘶𝘭 𝘤𝘩𝘢𝘯𝘨𝘦 𝘪𝘴 𝘭𝘦𝘴𝘴 𝘢𝘣𝘰𝘶𝘵 𝘧𝘪𝘹𝘪𝘯𝘨 𝘸𝘩𝘢𝘵 𝘪𝘴 𝘸𝘳𝘰𝘯𝘨 𝘢𝘯𝘥 𝘮𝘰𝘳𝘦 𝘢𝘣𝘰𝘶𝘵 𝘤𝘳𝘦𝘢𝘵𝘪𝘯𝘨 𝘵𝘩𝘦 𝘤𝘰𝘯𝘥𝘪𝘵𝘪𝘰𝘯𝘴 𝘧𝘰𝘳 𝘸𝘩𝘢𝘵 𝘤𝘰𝘶𝘭𝘥 𝘦𝘮𝘦𝘳𝘨𝘦?

In complex and constantly changing environments, coaches are often working with situations where there is no simple answer or predictable path forward.

𝗔𝗽𝗽𝗿𝗲𝗰𝗶𝗮𝘁𝗶𝘃𝗲 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴 offers a different perspective, seeing people and organisations as living systems with the capacity for growth, adaptation and transformation.

Across this 𝘁𝗵𝗿𝗲𝗲-𝗽𝗮𝗿𝘁 𝘄𝗲𝗯𝗶𝗻𝗮𝗿 𝘀𝗲𝗿𝗶𝗲𝘀, Dr Ann L. Clancy will explore the thinking, science and practical application behind Appreciative Coaching, from its foundations and five generative principles to the Appreciative Coaching model and its four stages.

The series includes:
🔹 𝟮 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿: A Partnership Guide for Advocates of Positive Human Change
🔹 𝟵 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿: The Science of Appreciative Coaching: Five Principles
🔹 𝟭𝟲 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿: The Art of Appreciative Coaching: The AC Model and Four Stages

🎓 4.5 CPD hours
🔗: https://www.associationforcoaching.com/event/appreciative-coaching_ws?utm_source=Social&utm_medium=Media&utm_campaign=Post

08/10/2026

Two more voices joining 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗖𝘂𝗹𝘁𝘂𝗿𝗲𝘀 𝗨𝗻𝗹𝗼𝗰𝗸𝗲𝗱 🎤

Salma Shah, founder of Mastering Your Power and author of Diversity, Inclusion and Belonging in Coaching, explores 𝗵𝗼𝘄 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝘀 𝗰𝗮𝗻 𝘄𝗼𝗿𝗸 𝘀𝘆𝘀𝘁𝗲𝗺𝗶𝗰𝗮𝗹𝗹𝘆 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗺𝗼𝗿𝗲 𝗶𝗻𝗰𝗹𝘂𝘀𝗶𝘃𝗲, 𝗳𝘂𝘁𝘂𝗿𝗲-𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗰𝘂𝗹𝘁𝘂𝗿𝗲𝘀.

Carey Taylor, Coaching and Team Effectiveness Manager at NatWest Group, has spent the past 18 months leading the rollout of a hybrid coaching strategy, including the launch of an AI coaching platform alongside human coaching. She’ll unpack what that journey looked like, live on stage.

Thursday 19 November | 📍London

🔗Register Now: https://www.associationforcoaching.com/BlankCustom.asp?page=coaching_cultures_unlocked&utm_source=Social&utm_medium=Media&utm_campaign=Post

08/10/2026

How do coaches lead, think, and support clients in uncertainty?

𝗢𝘂𝗿 𝘀𝗲𝗰𝗼𝗻𝗱 𝘁𝗵𝗲𝗺𝗲 𝗮𝘁 𝘁𝗵𝗲 𝗔𝗖 𝗚𝗹𝗼𝗯𝗮𝗹 𝗙𝗲𝗹𝗹𝗼𝘄 𝗦𝘂𝗺𝗺𝗶𝘁 𝟮𝟬𝟮𝟲 dives into 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗶𝗻 𝗰𝗼𝗺𝗽𝗹𝗲𝘅𝗶𝘁𝘆 𝗮𝗻𝗱 𝗕𝗔𝗡𝗜 𝗰𝗼𝗻𝗱𝗶𝘁𝗶𝗼𝗻𝘀. This session explores why problems no longer behave as expected, why interventions do not always land, and how humans respond to ambiguity and change.

This session is led by Dr Jennifer Garvey Berger, Professor Tatiana Bachkirova, and Dr Ty Francis, who will explore leadership in the fog, the purpose of coaching, and systemic coaching in wounded organizational cultures.

For experienced coaches, this is a powerful opportunity to reflect on the realities of working in environments that are unpredictable, fast-moving, and deeply complex.

🔗: Https://acfellowsummit.com/?utm_source=Social&utm_medium=Media&utm_campaign=Post

07/10/2026

The depth of a coaching conversation is influenced by more than the words being exchanged. It can also be shaped by our capacity to remain grounded, notice what is unfolding and stay open to what we may not yet understand.

This is where 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗠𝗶𝗻𝗱𝗳𝘂𝗹𝗻𝗲𝘀𝘀 offers a valuable perspective for coaches: 𝗯𝗿𝗶𝗻𝗴𝗶𝗻𝗴 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝗺𝗶𝗻𝗱𝗳𝘂𝗹 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀, 𝗰𝗼𝗺𝗽𝗮𝘀𝘀𝗶𝗼𝗻 𝗮𝗻𝗱 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝘁𝗼 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗱𝗲𝗲𝗽𝗲𝗿 𝗮𝗻𝗱 𝗺𝗼𝗿𝗲 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀.

On 8 October, Emma Donaldson-Feilder and Liz Hall will bring these ideas to life in an interactive Live Coaching Demonstration.

You’ll observe coaching in action and take part in experiential practices, as well as receive access to the recording and slides, with further resources available to support your learning beyond the session.

📅 Thursday, 8 October 2026
⏰ 13:00 BST / 14:00 CEST
🎓 90 minutes | Interactive live webinar
🔗 https://www.associationforcoaching.com/event/relational-mindfulness_lcd?utm_source=Social&utm_medium=Media&utm_campaign=Post

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Golden Cross House 8 Duncannon Street
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http://www.associationforcoaching.com/

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