D&AD

D&AD D&AD exists to stimulate, enable and award creative excellence in design and advertising. But it's much more than just awards.
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Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising. The D&AD Professional Awards are recognised globally as the ultimate creative accolade, entered and attended by the best from around the world. Members join a vibrant global community, whilst creatives and clients are inspired by a world-class Training programme. As a non-profit advertising association, all D&AD's surpluses go straight into programmes such as New Blood, inspiring the next generation of creative talent and stimulating the creative industry to work towards a fairer more sustainable future.

11/10/2026

Does being a jack of all trades result in your creativity being held back? đź‘€

At New Blood Festival 2026, AMV BBDO's Nicholas Hulley and Nadja Lossgott got into why going deep on a craft matters. In an age where AI can do a lot of the heavy lifting, taste is the secret sauce. Nicholas explains, “You still need to understand and have an instinct of what is good and what isn't.”

If you're worried about playing it too safe, this one's for you. Watch Brave Ideas Only: Unlocking Fearless Creativity in full on D&AD’s YouTube: https://eu1.hubs.ly/H0y_cnG0

And now it's over to you: is it better to be a specialist or a generalist? Let us know in the comments ⬇️

11/10/2026

Double Black Pencil wins don't come around often.

At D&AD Awards 2026, Isle of Any achieved a rare feat with 'Your Way Out' for Coinbase, taking home two Black Pencils for the same project, one in Visual Effects and one in Production Design.

The film drops viewers into an immersive video game world, following a hero on a mission to take control and discover a brighter future beyond the financial system as we know it.

Created with production companies MJZ Los Angeles and Selected Works, the film was shot almost entirely in-camera, using practical set builds, 2D-printed costumes, and real actors to bring its game-like world to life through a collaborative production. Production designer Luke Moran-Morris was also named Production Designer of the Year at D&AD Awards 2026, recognising his work across the industry.

And the Pencils didn't stop there. 'Your Way Out' also won a Yellow Pencil in Art Direction, Graphite Pencils in Cinematography and Production Design, and Wood Pencils in Visual Effects and Film.

Watch the film, then explore all of this year's Black Pencil-winning work from D&AD Awards 2026: https://eu1.hubs.ly/H0y_b1T0

Creativity is alive. And this year, we put it into print.'Print Is Alive' is a brand-new zine created in partnership wit...
09/10/2026

Creativity is alive. And this year, we put it into print.

'Print Is Alive' is a brand-new zine created in partnership with HP Industrial Graphics and made possible by HP’s Brand Innovation Workshop, a leader in turning brand purpose into something you can see, feel, and hold through personalised, sustainable packaging.

Inside, we brought together some of the standout Pencil-winning work from D&AD Awards 2026, including Buffalo Zine, The New York Times Magazine, F33 for Villarfresh and Black Pencil-winning work from Uncommon Creative Studio for DECIEM. Swipe through for a sneak peek đź‘€

D&AD President Lisa Smith has added her thoughts to many of the pieces. You’ll have to download the zine to find out which one she describes as having “sheer over-the-topness” that’s “irresistible”. She’s also penned a foreword to introduce the work.

It's a celebration of bold ideas, brilliant craft and the power of print to bring creativity to life.

If you want to see what's inside, click here for your free online copy: https://eu1.hubs.ly/H0y-Jw-0

At this year’s D&AD Awards Ceremony, D&AD president Lisa Smith presented the President’s Award to influential graphic de...
08/10/2026

At this year’s D&AD Awards Ceremony, D&AD president Lisa Smith presented the President’s Award to influential graphic designer and bookmaker Irma Boom, celebrating a career that has continually pushed the possibilities of book and graphic design.

And if you want to get to know more about the designer behind some of the world’s most distinctive books, there’s plenty to explore.

Irma’s latest book, Irma Boom: Book Activist, spans around 40 years of her career, showcasing more than 500 books she has designed. The fourth volume in her iconic red mini-book series, it explores the cultural value of the printed book through essays, texts and Boom’s own writings.

“I am obsessed with the printed book: the book as a physical object,” she says.

Discover Irma Boom: Book Activist and get your copy: https://eu1.hubs.ly/H0yXDr90

07/10/2026

Some nights deserve a replay.

Creativity was truly alive at Christ Church Spitalfields as we gathered to celebrate D&AD Awards 2026.

From the stage to the crypt, the evening was packed with big wins, big cheers and plenty of moments worth remembering. Four Black Pencils were awarded across three incredible entries, alongside our top creatives, top companies and President’s Award winner.

And what a night it was, captured by A. N. Films. Press play and relive the night - then head over to D&AD to explore all the winning work: https://eu1.hubs.ly/H0yX8rY0

06/10/2026

Behind every Pencil-winning piece of work is a story worth telling.

From The Ordinary creating a twisted science lesson to expose beauty industry myths, to Coinbase’s liberating ad recreating video game aesthetics in real life: we’re pulling back the curtain on how your favourite winning entries came to life. Featuring Uncommon Creative Studio, Isle of Any, DDB Latina Puerto Rico, Kalpesh Patanker, Pentagram and many more.

Think you know the winners? Go Behind the Work and discover the ideas, insights and decisions that scored those Pencils in the new D&AD Annual: https://eu1.hubs.ly/H0yV2370

06/10/2026

To our creatives in Dubai: there's only 3 days to go until D&AD New Blood teams up with TBWA\RAAD for an exclusive Portfolio Review.

This could be your next big move. đź‘€ Get your work in front of industry pros, get honest feedback, ask questions, make connections and take part in creative sessions designed to push your portfolio further.

Even more exciting: if your work truly stands out, you could even land an internship at TBWA\RAAD. 🔥

The details:
📅 9 October, 2:30–5:30pm
đź“Ť TBWA\RAAD, Emaar Square, Building 1, 6th Floor

This one's free to register, but don't sleep on it because spaces are filling up fast. All info here: https://eu1.hubs.ly/H0yTwbL0

The brief is in. 👀 Our London Shifters have officially got their hands on one of their challenges, and we’re very excite...
05/10/2026

The brief is in. 👀 Our London Shifters have officially got their hands on one of their challenges, and we’re very excited to have Twix on board. This one's all about getting people talking about Twix in a big, culturally relevant way, and we can't wait to see what they come up with.

To get them thinking, strategy director Josh Watson and account director James Baker (both from adam&eveDDB) talked the Shifters through the brief, and Pansy Aung (Creative Director at Digitas) shared advice on where to start and took questions from the room.

Now it’s over to our Shifters: ideation, planning, advice and mentoring from those in the industry, and more. The brief's unlocked, and the hard work has begun. Stay tuned.

More : https://eu1.hubs.ly/H0ySBqL0

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04/10/2026

Your wardrobe basics just got a supermarket glow up. đź›’
Closet Staples by Ana Rodríguez, Inés Pazos, Ricardo Silva and Sonia Sánchez from Miami Ad School Madrid gives fashion essentials the grocery treatment. Sneakers in fridges, hoodies in bakery aisles and limited edition packaging included.

Created for Carrefour’s New Blood Awards 2026 brief, the campaign won a Wood Pencil.

Want more fresh creative ideas? Head to D&AD to explore all the other winners.

04/10/2026

"I don't want to be adding more noise to the noise," says director Sara Dunlop.

At D&AD Festival 2026, Sara joined Chaka Sobhani, Global Chief Creative Officer at TBWA, to discuss what makes creative work truly memorable. Together, they explored the power of emotional truth, storytelling and creativity that leaves a lasting impact.

With audiences bombarded by content, Sara believes the question isn’t simply how to get noticed, but what an idea actually adds to someone’s life. Does it shift a perspective? Or make someone feel something and stay with them long after they’ve watched it?

Watch the talk on YouTube: https://eu1.hubs.ly/H0yQ51q0

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