D&AD

D&AD D&AD exists to stimulate, enable and award creative excellence in design and advertising. But it's much more than just awards.
(470)

Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising. The D&AD Professional Awards are recognised globally as the ultimate creative accolade, entered and attended by the best from around the world. Members join a vibrant global community, whilst creatives and clients are inspired by a world-class Training programme

. As a non-profit advertising association, all D&AD's surpluses go straight into programmes such as New Blood, inspiring the next generation of creative talent and stimulating the creative industry to work towards a fairer more sustainable future.

Creativity, fear, instinct, failure, persistence. What happens when they all end up in the same book?Cowards Don't Go To...
04/06/2026

Creativity, fear, instinct, failure, persistence. What happens when they all end up in the same book?

Cowards Don't Go To Heaven sees Eugene Cheong, one of Asia’s most awarded creatives and a D&AD 50 Best Copywriters honoree, unpack four decades in the industry through eight creative habits, from Courage and Curiosity to Authenticity and Persistence. Part manifesto, part reflection, the book combines handwritten essays with Simon Spilsbury’s illustrations and was shortlisted at D&AD Awards 2026 in both Book Design and Typography.

And now, it's stepping off the page. Join us at D&AD HQ in London on 9 June, where Eugene Cheong and illustrator and cartoonist Simon Spilsbury will unpack the making of the book - they'll be talking creativity, courage and everything in between. Expect live illustration, drinks, a signing, and the chance to pick up a copy on the night.

Tickets are free, but going fast. RSVP now: https://eu1.hubs.ly/H0vX7zW0

🚨 Last chance. 🚨If you want your work seen by top creatives around the world, this is it.New Blood: The Portfolios 2026 ...
01/06/2026

🚨 Last chance. 🚨

If you want your work seen by top creatives around the world, this is it.

New Blood: The Portfolios 2026 closes tonight, 1 June at 11:59pm BST. If you’ve built an online portfolio you’re proud of, now’s the time to put it in front of the industry.

Here’s what’s up for grabs if you’re a winner:

- Your work showcased at New Blood Festival 2026 in London
- Features across D&AD channels
- Eligibility to apply for New Blood Academy 2026: our exclusive creative programme designed to sharpen your skills, grow your network, and connect you with the people who hire

New Blood: The Portfolios is free to enter - just submit your details and your online portfolio link: https://eu1.hubs.ly/H0vPhJG0

Entries are coming in fast, and we can’t wait to see your work. This is the final call, so don’t miss this deadline. Good luck 🤞

Can creativity survive fear, failure and the advertising industry?Join us at D&AD HQ in London on 9 June for the launch ...
29/05/2026

Can creativity survive fear, failure and the advertising industry?

Join us at D&AD HQ in London on 9 June for the launch of Cowards Don’t Go To Heaven, the brand new book from Eugene Cheong. One of Asia’s most awarded creatives, Cheong has also been named one of D&AD’s 50 greatest copywriters, and now brings us a manifesto on creativity, fear, instinct and surviving the industry without losing your soul.

Expect big creative truths, dark humour, live illustration from Simon Spilsbury, drinks, and a chance to get your copy signed (copies available on the night).

Tickets are free, but registration is required. RSVP here: https://eu1.hubs.ly/H0vL-8P0

Designing a typeface for Penguin Random House is no small feat, and today we’re shining a spotlight on one that took hom...
29/05/2026

Designing a typeface for Penguin Random House is no small feat, and today we’re shining a spotlight on one that took home a Yellow Pencil at D&AD Awards 2026. ✏

Type designer Olivia King created Penguin Inclusive Sans as the first brand font across Penguin Random House globally, bringing together accessibility, clarity and contemporary characters in a system designed for everyday use across the Penguin brand. Rooted in Penguin’s 90-year mission to make reading more inclusive and available to everyone, the typeface carries that legacy into a new era.

The project was awarded a Yellow Pencil in Type Design & Lettering at D&AD Awards 2026, recognising the depth of thinking, craftsmanship and ex*****on behind King’s work.

Veronika Burian, Jury President for Type Design & Lettering, said: “Penguin Inclusive Sans stood out from the other projects because it has the historical rigour, conceptual depth, brand relevance, and brilliant ex*****on we felt as a jury worthy of further elevation to Yellow Pencil.”

And Derek Man, Design Director at Penguin Random House, added: “Creating a new typeface for a publishing giant is no small feat. Penguin Inclusive Sans delivers that with craftsmanship aplomb, balancing accessibility with bold, contemporary sensibility.”

Want to explore more winning work from D&AD Awards 2026? Head over to D&AD and dive into the archive: https://eu1.hubs.ly/H0vL0LP0

27/05/2026

Last week, creativity took over London’s Southbank. ✏️

D&AD Festival 2026 brought together the people, ideas and conversations shaping what’s next.

For two days, the industry came together to learn, debate, make, question and celebrate creativity in all its forms. And if there was one thing the Festival proved, it’s that creativity is very much alive.

Want to see the work everyone’s talking about? The 2026 Pencil winners are now live. Explore them all now: https://eu1.hubs.ly/H0vH8d30

Your portfolio’s too good to be this invisible. Let’s see what you’ve really got 👀New Blood: The Portfolios 2026 is open...
26/05/2026

Your portfolio’s too good to be this invisible. Let’s see what you’ve really got 👀

New Blood: The Portfolios 2026 is open. Got a portfolio in design, illustration, animation, advertising, photography (or anything in between)? Put it in front of industry pros, aka the people making the calls, building the teams and hiring the next wave of creatives.

Every entry gets reviewed by leading talent. Then the best work gets featured across D&AD channels, showcased at New Blood Festival, and winners can apply for New Blood Academy.

Deadline: 1 June, 11:59pm BST. Enter now and put your work where it can’t be ignored: https://eu1.hubs.ly/H0vFv4b0 🔥

We did it. 🙌 D&AD Festival 2026 is complete, and it's been an incredible time.From the sharpest creative minds taking to...
25/05/2026

We did it. 🙌 D&AD Festival 2026 is complete, and it's been an incredible time.

From the sharpest creative minds taking to the stage for The President's Lectures, to live mural painting with Global Street Art and exploring print and packaging with HP Industrial Graphics, to celebrating our D&AD Awards 2026 winners at Yellow Pencils: Why They Won...we left with new ideas, new connections, and a whole lot of new inspiration.

Were you there? Tell us your favourite talk in the comments ⬇️✏️

And the D&AD winners have landed, too. See who’s won a 2026 Pencil: https://eu1.hubs.ly/H0vCp5y0

The results are in. 573 Pencils have been awarded at D&AD Awards 2026, whittled down from over 10,000 entries worldwide....
21/05/2026

The results are in. 573 Pencils have been awarded at D&AD Awards 2026, whittled down from over 10,000 entries worldwide. ✏️

We couldn't have got there without our judges. More than 300 creatives joined us at County Hall in London, where they deliberated on who'd scoop a Pencil this year. This was no small task, and we saw some lively debates as they spent long hours finding the best of the best from around the world.

Get a behind-the-scenes look at just a few of the campaigns and projects seen in the jury rooms, then explore the full collection of 2026 winners' work in the D&AD archive > https://eu1.hubs.ly/H0vyc6f0

📸 : Scott Little

Creativity is alive and the D&AD Awards 2026 winners are officially live ✨Last night, we held our first ever Yellow Penc...
21/05/2026

Creativity is alive and the D&AD Awards 2026 winners are officially live ✨

Last night, we held our first ever Yellow Pencils: Why They Won event, celebrating the thinking behind this year’s standout work.

This year, 573 Pencils were awarded across 46 categories, including 52 Yellow Pencils, selected from more than 50,000 entries worldwide.

As D&AD President and Uncommon Global Chief Design Officer Lisa Smith put it: “Creativity is very much alive, and the work that won did so because it moved the standard of creative excellence forward.”

Huge congratulations to all the winners ✏️

Explore the winning work and discover the ideas behind the Pencils at the link in bio. 🔗

D&AD Festival 2026 is drawing to a close, and we’re counting down the minutes to Yellow Pencils: Why They Won, and the b...
20/05/2026

D&AD Festival 2026 is drawing to a close, and we’re counting down the minutes to Yellow Pencils: Why They Won, and the big reveal of this year's D&AD Awards winners.

Every year, D&AD Awards spotlights the very best in design, advertising, craft and production, celebrating work that sets new standards of creativity. With entries from over 80 countries, who will stand out in 2026 and take home a Pencil? ✏️

Creativity is alive in every shortlisted idea. Tell us your picks below, and check out the shortlist: https://eu1.hubs.ly/H0vvXVt0

Address

64 Cheshire Street
London
E26EH

Website

Alerts

Be the first to know and let us send you an email when D&AD posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Featured

Share

Category