06/19/2026
Member Spotlight: Jayde Finbeiner
Meet Jayde Finbeiner, second-generation Owner and Manager of Heartland International Travel & Tours. With more than a decade in Manitoba’s tourism industry, Jayde is passionate about creating unforgettable experiences that showcase the province’s stunning landscapes, wildlife, Indigenous culture, and rich history.
A dedicated tourism advocate, Jayde also serves as President of Skål International Winnipeg, 2nd Vice Chair of the Tourism Association of Manitoba, and contributes to several industry advisory committees and event-hosting initiatives.
📍 Favourite Destination: Churchill, Manitoba
🧊 Bucket List Destination: Antarctica
🌎 Travel Trend She's Excited About:
Jayde loves seeing travelers seek deeper, more meaningful connections with destinations through local culture, authentic experiences, and genuine community interactions.
♻️ Fun Fact:
Jayde lives in Manitoba’s first Earthship home—an innovative, off-grid, self-sustaining house powered by renewable energy and built using natural and recycled materials.
🌿 In Her Free Time:
You'll find Jayde outdoors, enjoying nature and all the adventures it has to offer.
Thank you, Jayde, for your leadership, passion, and dedication to growing tourism in Manitoba and beyond!