BCAMA

BCAMA The BC Chapter of the American Marketing Association (BCAMA) has been this province’s leading marketi

We want to extend our deepest gratitude to Mike Nesselbeck for leading an incredible session at last week’s BCAMA Lunch ...
06/04/2026

We want to extend our deepest gratitude to Mike Nesselbeck for leading an incredible session at last week’s BCAMA Lunch & Learn. 👏

✨ Mike brought immense value to the room, sharing his deep expertise and practical strategies that left our marketing community feeling inspired and equipped with fresh perspectives.

A huge thank you to everyone who joined us last week for our BCAMA Lunch & Learn event! It was wonderful to see so many ...
06/04/2026

A huge thank you to everyone who joined us last week for our BCAMA Lunch & Learn event! It was wonderful to see so many passionate marketers come together, connect over great food, and dive into such insightful industry discussions.

The energy in the room was amazing, and we love seeing our community grow stronger with every conversation.

👉 Stay tuned to our page because you won't want to miss what's coming next!

Thank you again for making this event a success. See you at the next one! 👋

In an AI-driven landscape, polished ex*****on is becoming easier to replicate. Sustainable differentiation now comes fro...
05/28/2026

In an AI-driven landscape, polished ex*****on is becoming easier to replicate. Sustainable differentiation now comes from organizational alignment, not just visual identity alone.

Relive the insights from Web Summit Vancouver with our latest event recap. Lindsay Smith (CEO of Takt) and brand strategist Rene Thomas introduce The Brand Matrix, a 9-element diagnostic framework to bridge the gap between brand promise, culture, and operational reality.

What you'll discover:
✅ How AI is reshaping communication and competition.
✅ Navigating the growing disconnect between brand and operational truth.
✅ Case Study: The Nobel Prize model of long-term alignment.
✅ Access to an interactive workbook version of the matrix.

It’s time to move past treating brand as just a communications exercise.

👉 Read the full recap and redefine how you compete in the age of AI. https://ow.ly/fxMb50Z4XKN

What you'll actually learn on May 28.This isn't a theoretical overview. It's a practical working session designed to equ...
05/15/2026

What you'll actually learn on May 28.
This isn't a theoretical overview. It's a practical working session designed to equip you with frameworks you can implement immediately.
Here's what you're walking away with:
1. How search actually works now
2. The new metrics that matter
3. Practical optimization frameworks
4. Your Monday morning action plan

Leave with specific actions you can implement immediately. No fluff. No theory. Just practical next steps.
BCAMA Lunch & Learn: How AI Is Changing Search, Discovery and Brand Visibility
📅 May 28 | 12:00-2:00 PM
📍 UBC Robson Square
🎤 Mike Nesselbeck, Demand Lift

This is designed to be interactive. Bring your questions. Leave with answers.
🎟 Member $49 | Non-member $59 | Student $30 | Group 6+ $35pp
Register for the session: https://ow.ly/3Wu950YWmE1

Meet your guide to the new search landscape.Mike Nesselbeck has spent over 10 years helping businesses drive millions in...
05/14/2026

Meet your guide to the new search landscape.
Mike Nesselbeck has spent over 10 years helping businesses drive millions in revenue through SEO and content marketing. As founder of Demand Lift, he's guided companies to 10X organic growth and made businesses acquisition-ready through strategic search optimization.

Now, he's helping brands navigate the biggest shift in search since Google launched: the rise of AI-driven discovery.
On May 28 at BCAMA's Lunch & Learn, Mike will show you:
→ How search behavior has fundamentally changed in the past 6 months
→ Why traditional SEO tactics are leaving brands invisible
→ How to translate your SEO expertise into an AI-search advantage
→ Practical frameworks you can implement immediately

This isn't a lecture. It's an interactive working session designed for marketers responsible for brand discoverability.

How AI Is Changing Search, Discovery and Brand Visibility
📅 May 28 | 12:00-2:00 PM
📍 UBC Robson Square
🎤 Mike Nesselbeck, Demand Lift
Early bird ends MAY 21 (one week left):
🎟 Member $39 | Non-member $49 | Student $20 | Group 6+ $35pp

👉 Secure your ticket: https://ow.ly/vhIt50YWmCe

31% higher conversion rates.That's what brands are seeing from ChatGPT referral traffic compared to traditional organic ...
05/12/2026

31% higher conversion rates.
That's what brands are seeing from ChatGPT referral traffic compared to traditional organic search.

Not more traffic. Better traffic. More qualified. More ready to convert.
Because AI search pre-qualifies users. By the time they click through to your site, they've already been "sold" by the AI's synthesis of your content.
But here's the catch: if your brand isn't optimized for AI engines, you're not even in the conversation.
On May 28, Mike Nesselbeck from Demand Lift is breaking down exactly how to position your brand for this high-intent traffic.

BCAMA Lunch & Learn: How AI Is Changing Search, Discovery and Brand Visibility
📅 May 28 | 12:00-2:00 PM
📍 UBC Robson Square

This is a working session. Bring your questions. Leave with a plan.
Early bird ends May 21 (next Wednesday):
🎟 Member $39 | Non-member $49 | Student $20 | Group 6+ $35pp
👉 Register: https://ow.ly/lTkO50YWmBv

If you're responsible for how your brand gets found online through your website, your content, your search strategy, or ...
05/07/2026

If you're responsible for how your brand gets found online through your website, your content, your search strategy, or the advice you give clients this session is for you.

BCAMA's Lunch & Learn on How AI is Changing Search, Discovery and Brand Visibility is designed to be practical from start to finish. Mike Nesselbeck will walk you through what's actually changed in search, how it connects to the work you're already doing.

📍 UBC Robson Square, Vancouver
📅 May 28 | 12:00 - 2:00pm
🎤 Mike Nesselbeck, Demand Lift

🎟 Secure your seat → https://ow.ly/c67E50YTxsa

AI is changing how people search, discover, and choose brands and it's already affecting what gets seen and what doesn't...
05/05/2026

AI is changing how people search, discover, and choose brands and it's already affecting what gets seen and what doesn't.

BCAMA is hosting a Lunch & Learn interactive session on one of the most important shifts in marketing right now.

📌 How AI Is Changing Search, Discovery and Brand Visibility

📅 May 28, 2026 · 12:00–2:00 PM
📍 UBC Robson Square, Vancouver

You'll leave with: A clear picture of how search and discovery are changing. A framework for SEO in an AI-driven world. Practical actions for your website, content and reporting. Ideas you can apply immediately

Speaker: Mike Nesselbeck, founder of Demand Lift, has spent 10+ years helping businesses drive millions in revenue through SEO and content. He'll show you how that expertise translates directly into an advantage in an AI-driven search landscape.

Tickets (early bird ends May 21):
🎟 Member $39 · Non-member $49 · Student $20 · Group of 6+ $35pp
👉 Register now → [https://ow.ly/2kUQ50YTxkF

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What does it really mean to be visible and vocal in today’s marketing industry?Last week, the BCAMA alongside POCAM, bro...
04/28/2026

What does it really mean to be visible and vocal in today’s marketing industry?

Last week, the BCAMA alongside POCAM, brought together a room full of marketers, creatives, and leaders for an honest, necessary conversation one grounded in lived experiences.

The result?
Powerful insights. Real stories. And a clear call to action.

We’ve captured some of the key takeaways, insights, and themes from the evening in our latest recap.

Take a read here: https://ow.ly/IiYv50YQSi2

A heartfelt thank you to our incredible panelists for showing up with honesty, perspective, and generosity and to all the guests who joined us and contributed to such thoughtful, open conversation.

The energy in the room was a reminder of what’s possible when our community comes together with intention.

"Is this event for me?"If you work in marketing and want to stay at the forefront of the major matters impacting our ind...
04/23/2026

"Is this event for me?"
If you work in marketing and want to stay at the forefront of the major matters impacting our industry, the answer is yes.

It's for anyone who recognizes that building a more equitable industry isn't optional—it's essential.
This conversation is for you if you're:
→ Leading teams and want to create environments where everyone can thrive, not just survive
→ Growing in your role and navigating the invisible barriers that the Visible & Vocal data reveals
→ Trying to better understand the industry and move beyond performative gestures to structural change
→ Building your career and want to be part of a community committed to doing the work
→ Making hiring decisions and need frameworks for creating truly inclusive processes
→ Shaping brand strategy and understand that authenticity requires internal accountability first
You don't need to have all the answers. You just need to be willing to be part of the conversation.

On April 24, we're bringing together 100 marketing professionals at different stages, from different sectors, with different perspectives.

The data is ready. The speakers are confirmed. The room is filling.
The only question is: will you be there?
📍 Rethink Vancouver | 5-7pm | April 24
🎟️ Limited seats remaining: https://ow.ly/cTx750YFU1m

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