BCAMA

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The BC Chapter of the American Marketing Association (BCAMA) has been this province’s leading marketi

10/19/2026

Marketing doesn't happen in a vacuum.

What works in New York, London, or Tokyo isn't always what resonates here in British Columbia.

From local consumer behaviour and community-driven brands to tourism, technology, sustainability, and the changing media landscape, BC marketers are navigating their own unique opportunities and challenges.

What's one marketing shift you're seeing in BC right now?

10/16/2026

What separates an engaged team from one that's simply going through the motions?

Engaged employees are committed to and psychologically invested in their work. They bring enthusiasm to what they do, while disengagement can affect team morale and performance.

Gallup's research highlights the important role managers play in employee engagement, finding that managers account for 70% of the variance in team engagement.

Gallup's Q12 survey measures 12 elements of employee engagement that help organizations understand what their teams need to thrive.

Want to understand your team's engagement? Connect with Stephanie Koonar or Louann McCurdy, Canadian Gallup-Certified Coaches at PeerSpectives, to learn more about the Q12 survey.

Learn more about PeerSpectives: https://ow.ly/oeOI50ZYewx

Source: https://ow.ly/imO250ZYewy

10/15/2026

Today is the final day of the MOYA Submission Flash Sale!

Get your entry in and take advantage of the Early Bird submission rate before the offer ends tonight.

Submit your work for the 2026 BCAMA Marketer of the Year Awards and put your marketing achievements in the spotlight.

Flash Sale ends today, October 15.

Submit your entry: https://2026moyawards.iceberg.app/sign_in

10/14/2026

Networking doesn't always have to mean business cards and formal conversations.
Join BCAMA x POCAM Vancouver for an evening of food, drinks, ping pong, arcade games, board games, and genuine connections with people across advertising, marketing, and communications.
Bring a friend, meet someone new, and enjoy a relaxed evening with the community.
📅 October 29 | 5:30–7:30 PM
📍 Back and Forth Bar, Vancouver
Limited Early Bird and Bring a Friend tickets are available, starting at $17.50, until October 15.
🎟️ Register: https://shorturl.at/sdDp8

10/12/2026

This Thanksgiving, we're grateful for the people who make BC's marketing community what it is.

The marketers who share ideas.
The mentors who make time.
The volunteers who give back.
The collaborators who turn ideas into action.

Thank you for being part of the BCAMA community and for helping make our industry stronger, more connected, and more collaborative.

Happy Thanksgiving from BCAMA! 🧡

10/09/2026

Today is the final day to nominate for the 2026 BCAMA Marketer of the Year Awards.

Know a marketer, team, brand, or organization whose work deserves recognition? Put their name forward today.

And if you're preparing an award submission, don't forget that the MOYA Submission Flash Sale is now live, with the Early Bird submission rate available until October 15.

Nominate now: https://ow.ly/pR4X50ZVEb6)

Submission Flash Sale ends October 15: https://ow.ly/nbOy50ZVEb5

10/08/2026

Looking to connect with fellow professionals in advertising, marketing, and communications?
BCAMA is proud to be a sponsor for POCAM Vancouver’s first-ever Fall Community Social—an evening designed for genuine connections, good conversations, and a little friendly competition!
Enjoy food, drinks, ping pong, arcade games, board games, and a relaxed space to meet like-minded professionals.
📅 Thursday, October 29 | 5:30–7:30 PM
📍 Back and Forth Bar, Vancouver
🎟️ Tickets start at $17.50 (available until October 15th).
Register: https://shorturl.at/sdDp8

10/07/2026

"One of the report's biggest surprises?

Influencer marketing is the fastest-growing marketing role, even though marketers ranked it among the least important skills.

Meanwhile, traditional SEO roles are declining as search evolves toward AI-powered discovery through conversational search, GEO, and AEO.

The lesson? Where the industry is growing isn't always where we think it's growing.

Read more: https://ow.ly/bEml50ZVy3n"

10/01/2026

The countdown is on.

With just nine days left before nominations close on October 9, now is the time to put your work alongside British Columbia's leading marketers and brands through the 2026 BCAMA Marketer of the Year Awards.

Your nomination is just the beginning. Final submissions remain open until October 30 at 11:59 p.m. PST, giving you time to complete your entry.

Submit your nomination: https://ow.ly/XobF50ZStBw)

09/29/2026

What happens when some of UBC's leading thinkers and industry experts come together for one day?

You get Future in Focus.

Hear from Darren Dahl, Dean of UBC Sauder, explore practical strategies for AI, leadership, workplace communication, and change management, and close the day with behavioural insights from Kirstin Appelt and Jiaying Zhao.

It's more than a conference. It's a day designed to leave you with ideas you can put into practice.

📅 November 3, 2026

📍 UBC Robson Square

Learn more: https://ow.ly/PmeE50ZStAx

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Vancouver, BC

Website

http://www.bcama.com/

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