06/17/2026
What drives generosity?
The World Giving Report 2026: Donor Insights reveals that generosity is shaped by more than wealth. From belonging and trust to social norms and personal motivations, the findings offer fresh insight into why people give and how stronger cultures of giving can be built.
Drawing on the views of more than 60,000 people across 105 countries and territories, the report explores how people give and what influences generosity around the world.
The findings challenge assumptions, highlight what encourages people to support good causes, and offer valuable insights for donors, charities, policymakers and anyone interested in strengthening civil society.
➡️ Download the World Giving Report 2026: Donor Insights at www.worldgivingreport.org
Thank you to the 31 partner organisations across every continent who contributed their expertise, perspectives and local knowledge to make this research possible: Swiss Philanthropy Foundation,Circle MENA, Mexican Center for Philanthropy (CEMEFI), Fondo Filantropico Italiano, Maecenata Foundation, Vastuullinen Lahjoittaminen, RACI Argentina, Southern Africa Philanthropy Foundation, BCause: в помощ на благотворителността, IDIS - Instituto para o Desenvolvimento do Investimento Social, Philanthropy Australia, Asociación de Fundaciones Familiares y Empresariales - AFE, Development Expertise Center DEC Ethiopia, Fondation de France, Ghana Philanthropy Forum, HIGGS, OneStage, Filantropi Indonesia, Japan NPO Center, Kenya Community Development Foundation, Micaia Mozambique, African Philanthropy Forum, Pakistan Centre for Philanthropy, of Foundations, Srpski Filantropski Forum, National Volunteer and Philanthropy Centre, Giva Sverige, Sivil Toplum için Destek Vakfı, Civlegacy Foundation, Zambian Governance Foundation
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