08/11/2026
Beauty giant Sephora is officially coming to Israel! 💄
The launch will begin with six Sephora stores and five in-store boutiques, giving the brand 11 locations across Israel. The Israeli launch will start smaller than a typical Sephora store overseas. During the first stage, locations will mainly sell Sephora Collection, the company’s own line of makeup, skincare and beauty products. Popular brands such as Rare Beauty, Fenty Beauty, and Charlotte Tilbury will not initially be available.
The global beauty retailer has had somewhat of a contentious relationship with some Israeli consumers the last few years, carrying brands such as Huda Beauty and SimiHaze Beauty, whose founders have publicly spread false and hateful propaganda about Israel and the devastating terrorist attacks it has endured at the hands of Hamas. Despite their slanderous and antisemitic claims, Sephora is yet to pull their products from shelves.
Despite these controversies, we see this retail launch across Israel as a positive step, and hope that these new stores will be well received by the Israeli market.