Alberta Motorcycle Safety Society - AMSS

Alberta Motorcycle Safety Society - AMSS AMSS was formed by a group of concerned motorcyclists interested in improving the safety on our roads.

Our mission is to reduce motorcycle related serious injury and fatality statistics in the Province of Alberta through education and awareness. We are a non-profit society registered in the Province of Alberta, established in February 2016. Through partnering with the motorcycle industry, municipal/provincial governments and the media, the AMSS hopes to become instrumental in the promotion of motorcycle safety, education and awareness in Alberta. The ideal annual campaign would focus on three main criteria:

Drivers - educate drivers when motorcycles return to the roads, watch for riders, learn where extra attention is needed, the inherit dangers of distracted driving, etc. Riders - educate riders on their responsibilities to their environment and community by riding responsibly, obeying traffic rules on the road, being respectful, etc. Mechanics & Gear - promoting street legal motorcycles that adhere to the Alberta Traffic Safety Act, promoting proper riding gear as a safety measure to all riders including proper and approved helmets, jackets, boots, pants and gloves.

🧡🏍️ This Thanksgiving, AMSS has a lot to be thankful for! 🏍️🧡As we take a moment to reflect on what we’re grateful for, ...
10/12/2026

🧡🏍️ This Thanksgiving, AMSS has a lot to be thankful for! 🏍️🧡

As we take a moment to reflect on what we’re grateful for, we want to say a huge THANK YOU to everyone who supports the Alberta Motorcycle Safety Society.

To our members, volunteers, corporate partners, sponsors, donors, and the entire Alberta riding community — your support makes a difference. Whether you give your time, share our message, contribute to our initiatives, or simply help spread the word about motorcycle safety, you’re part of what makes AMSS possible.

We’re proud to be part of a community that looks out for one another, champions safer roads, and shares a passion for riding.

From all of us at AMSS, we wish you and your families a safe, happy, and wonderful Thanksgiving! 🦃🍂

And as always, wherever the road takes you, Ride Smart. Ride Safe. Think BIKE!

Thanksgiving

🏁 SEASON 6 FINALE! 🏁What happens when Liane, Sean and Bryn get together to look back at an entire season of ThinkBIKE?A ...
10/07/2026

🏁 SEASON 6 FINALE! 🏁

What happens when Liane, Sean and Bryn get together to look back at an entire season of ThinkBIKE?

A little reflection. A little laughter. A few surprises. And maybe… a glimpse at what’s next. 👀

🎙️ In the Season 6 Finale, the ThinkBIKE crew talks about their favourite moments from the season, what’s planned for the winter, what happens when the bikes go away, and the BIG question…

Will there be a Season 7? 🤔🏍️

Plus, we’re kicking around the idea of creating some very official (and potentially very ridiculous) ThinkBIKE awards for our episodes.

One name already on the table: The Wheelies. 🏆

But we want to hear from YOU.

What should we call the ThinkBIKE awards? Drop your best — or worst — ideas in the comments!

🎧 Listen to the Season 6 Finale wherever you get your podcasts.

And as always…Ride Smart. Ride Safe. ThinkBIKE!

https://share.transistor.fm/s/2f61bebd

Thank you to all our guests this year! What a season of great stories!

Special shout out to Mighty Mouth for all their work producing out podcast! And to Moto Instincts for all their amazing tips!

Summary In the season finale of Think Bike, Liane, Sean and Bryn reflect on the past season, discussing the impact of weather on riding, motorcycle safety statistics, and their favorite episodes. They also look ahead to the next season, considering new ideas and inviting listeners to share their...

Not entirely sure this is accurate!  Thoughts?
10/02/2026

Not entirely sure this is accurate! Thoughts?

🏍️ NEW THINKBIKE EPISODE! 🏍️Last week, we heard from the people advocating for the Canadian motorcycle industry.This wee...
09/30/2026

🏍️ NEW THINKBIKE EPISODE! 🏍️

Last week, we heard from the people advocating for the Canadian motorcycle industry.

This week, we turn our attention to the people advocating for YOU — the Canadian motorcycle community.

We’ve brought back the Canadian Motorcycle Association to take a deeper look at what they’re doing, what they’re working on, and how they’re helping represent the interests of riders across the country.

Two national voices. Two different roles. And a lot happening behind the scenes that affects the motorcycle community.

🎧 Tune in and find out what the Canadian Motorcycle Association is up to.

And make sure you stay right to the end for the final Moto Instincts tip of the season! 🏍️



In this episode of Think Bike, host Liane Langois welcomes Todd Sharpless and Ross De St Croix from the Canadian Motorcycle Association (CMA) to discuss their experiences in motorcycling, the evolution of the CMA, and the initiatives they have implemented to enhance motorcycle safety and...

🏍️ THERE’S A LOT MORE HAPPENING BEHIND THE SCENES IN CANADIAN MOTORCYCLING THAN YOU MIGHT THINK…And this week on ThinkBI...
09/23/2026

🏍️ THERE’S A LOT MORE HAPPENING BEHIND THE SCENES IN CANADIAN MOTORCYCLING THAN YOU MIGHT THINK…

And this week on ThinkBIKE, we’re pulling back the curtain. 👀

We welcome Landon French, President & CEO of MOTO Canada, to talk about the organization representing Canada’s powersports industry — and the work they’re doing that directly impacts the motorcycle community.

What are they advocating for?
What are they working on right now?
And what does it mean for riders across Canada?

Tune in and find out.

Then next week, we turn our attention to the other side of national advocacy as we speak with the Canadian Motorcycle Association about their work representing riders across Canada.

But don’t hit stop just yet…

📬 Stay right to the end of this episode for a special message in our mailbag.

🎧 Listen now. You may be surprised by what’s happening behind the scenes.

https://share.transistor.fm/s/68a5cef8

In this episode of Think Bike, host Liane speaks with Landon French, the president of Moto Canada, about the organization's rebranding, advocacy efforts, and the challenges facing the motorcycle industry in Canada. They discuss the importance of recognizing motorcycling as a sport, the impact of...

09/22/2026

Sending our friends at HardNoX Track Dayz good vibes that the weather cooperates for the Hail Mary track day October 10!!

09/20/2026

Edmonton Toy Run
James H. Brown Injury Lawyers

09/16/2026

Stopped by our Corporate Member Argyll Motorsports today and check out these beautiful motorcycles, Bimoto!

Pictures and video don’t do them justice, you need to see them in person!

Exclusive to Argyll in Western Canada!!

What if a motorcycle ride could bring peace to a family saying goodbye?This week on ThinkBIKE, we welcome Brad Chalcraft...
09/16/2026

What if a motorcycle ride could bring peace to a family saying goodbye?

This week on ThinkBIKE, we welcome Brad Chalcraft from One Last Ride Motorcycle Hearse to talk about the incredible work this organization does to help families honour those they’ve lost.

It’s a powerful conversation about motorcycles, memories, and the healing that can come from one final journey. ❤️

This is an episode you won’t want to miss. Tune in, share it with someone who may find comfort in this message, and discover how One Last Ride is making a difference.

And stay tuned to the end for another great tip from our friends at Moto Instincts!

🎧 Listen now wherever you get your podcasts!

https://share.transistor.fm/s/463957e6

In this episode of Think Bike, host Liane Langlois speaks with Brad Chalcraft from One Last Ride, a unique motorcycle hearse service in Alberta. They discuss Brad's journey into motorcycling, the concept behind One Last Ride, and how he personalizes farewell services for motorcycle enthusiasts....

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20 Roundup Way
Calgary, AB
T2G 2W1

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