05/27/2026
Once every four years, the world stops for the World Cup.
In 2026, the tournament comes to North America, hosted across Canada, the USA, and Mexico. For Canadian businesses, this is more than a sporting moment. It is one of the most significant commercial windows of the decade.
With global audiences, international attention, and decision-makers focused on the same event at the same time, the World Cup creates a rare opportunity for Canadian companies to build relationships, explore new markets, and strengthen their international growth strategy.
On Thursday, June 11, 2026, join us for the APEX Forum: How Canadian Businesses Enter New Markets, hosted by Catapult Startups with the U.S. Consulate General in Calgary and the Consulate of Mexico in Calgary.
Date: Thursday, June 11, 2026
Time: 9:00 AM MDT
Location: Consulate of Mexico in Calgary
Register here: https://www.showpass.com/apex-forum-how-canadian-businesses-enter-new-markets/
We are bringing together BDC, EDC, the U.S. Consulate General Calgary, the Consulate of Mexico in Calgary, Calgary Wild FC, and Cavalry FC for a practical business conversation on market entry, partnerships, sponsorships, trade, risk, and international expansion.
The morning will feature two business-focused panels:
1. Football as a Global Market Access Platform: Partnerships, Sponsorships, and Brand Trust Across Borders
2. Doing Business in the USA and Mexico: The Real Market Entry Playbook
After the forum, we will head to Stephen Avenue for the World Cup Opening Day watch party to watch the opening ceremony and the first match: Mexico vs. South Africa.
The World Cup happens once every four years. The partnerships, momentum, and market access it creates can last far beyond the tournament.
If your business is export-ready, exploring the U.S. or Mexico, or thinking seriously about international growth, this is the day to be in the room.
