08/20/2026
In 1983 Amtrak launched its “All Aboard Amtrak” campaign to familiarize the public with the modern services Amtrak was debuting in direct competition with airlines on some routes. It’s reminiscent of what Amtrak is working towards now with faster rail cars, modern new trains, and new routes.
The 1983 campaign also was a distinct pivot from Amtrak trying to just build brand awareness to Amtrak confidently showing it was ready for prime time.