California Rental Association

California Rental Association Serving the Equipment and Party Rental Industry

๐‹๐ž๐๐ฐ๐ž๐ฅ๐ฅ ๐‚๐ž๐ฅ๐ž๐›๐ซ๐š๐ญ๐ž๐ฌ ๐Ÿ–๐ŸŽ ๐˜๐ž๐š๐ซ๐ฌ ๐จ๐Ÿ ๐€๐ฆ๐ž๐ซ๐ข๐œ๐š๐ง ๐Œ๐š๐ง๐ฎ๐Ÿ๐š๐œ๐ญ๐ฎ๐ซ๐ข๐ง๐ In 2026, Ledwell celebrates 80 years of building tough, dependable ...
05/28/2026

๐‹๐ž๐๐ฐ๐ž๐ฅ๐ฅ ๐‚๐ž๐ฅ๐ž๐›๐ซ๐š๐ญ๐ž๐ฌ ๐Ÿ–๐ŸŽ ๐˜๐ž๐š๐ซ๐ฌ ๐จ๐Ÿ ๐€๐ฆ๐ž๐ซ๐ข๐œ๐š๐ง ๐Œ๐š๐ง๐ฎ๐Ÿ๐š๐œ๐ญ๐ฎ๐ซ๐ข๐ง๐ 

In 2026, Ledwell celebrates 80 years of building tough, dependable equipment for the industries that keep America moving. From equipment rental and transportation to agriculture and feed delivery, Ledwell has become a trusted name across sectors that rely on hardworking machines built to last. What began in 1946 as a small operation building livestock racks has grown into one of the countryโ€™s leading custom truck body and trailer manufacturers. Still family-owned and proudly based in Texarkana, Texas, Ledwell continues to engineer innovative, American-made solutions for customers nationwide and beyond.

Read the rest of the article here: https://www.naylornetwork.com/ria-eJournal2024/articles/index.asp?aid=936817&issueID=107269

Ledwell and Son Enterprises

๐™’๐™๐™–๐™ฉ ๐˜พ๐™ช๐™จ๐™ฉ๐™ค๐™ข๐™š๐™ง๐™จ ๐™’๐™–๐™ฃ๐™ฉ: ๐‚๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐œ๐š๐ญ๐ž, ๐๐ž๐ ๐จ๐ญ๐ข๐š๐ญ๐ž, ๐‚๐จ๐ฅ๐ฅ๐š๐›๐จ๐ซ๐š๐ญ๐ž, ๐“๐จ ๐‚๐ซ๐ž๐š๐ญ๐ž. ๐–๐ก๐š๐ญ ๐€๐ซ๐ž ๐˜๐จ๐ฎ ๐ƒ๐จ๐ข๐ง๐  ๐“๐จ ๐๐ฎ๐ข๐ฅ๐ ๐˜๐จ๐ฎ๐ซ ๐‚๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ž๐ซ ๐๐š๐ฌ๐ž?In t...
05/27/2026

๐™’๐™๐™–๐™ฉ ๐˜พ๐™ช๐™จ๐™ฉ๐™ค๐™ข๐™š๐™ง๐™จ ๐™’๐™–๐™ฃ๐™ฉ: ๐‚๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐œ๐š๐ญ๐ž, ๐๐ž๐ ๐จ๐ญ๐ข๐š๐ญ๐ž, ๐‚๐จ๐ฅ๐ฅ๐š๐›๐จ๐ซ๐š๐ญ๐ž, ๐“๐จ ๐‚๐ซ๐ž๐š๐ญ๐ž. ๐–๐ก๐š๐ญ ๐€๐ซ๐ž ๐˜๐จ๐ฎ ๐ƒ๐จ๐ข๐ง๐  ๐“๐จ ๐๐ฎ๐ข๐ฅ๐ ๐˜๐จ๐ฎ๐ซ ๐‚๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ž๐ซ ๐๐š๐ฌ๐ž?

In todayโ€™s competitive rental industry, building a strong customer base goes beyond simply providing equipment; itโ€™s about creating meaningful connections. Customers want clear communication, fair and flexible negotiation, and a collaborative approach that helps them feel like partners, not just transactions. When businesses take the time to listen, understand project needs, and work alongside their customers to find solutions, they create lasting relationships that drive loyalty and repeat business.
This monthโ€™s workshop will explore how effective communication, thoughtful negotiation, and true collaboration can set your business apart, and the practical steps you can take to strengthen your customer relationships and grow your customer base.
๐™ƒ๐™ค๐™จ๐™ฉ๐™š๐™™ ๐™—๐™ฎ: ๐Ÿ…”๐Ÿ…›๐Ÿ…›๐Ÿ…˜๐Ÿ…ž๐Ÿ…ฃ๐Ÿ…ฃ ๐Ÿ…ฅ๐Ÿ…˜๐Ÿ…–๐Ÿ…˜๐Ÿ…›

Sign Up Now!
Pre-registration is required to receive the Zoom Link!
Register Online HERE: https://tinyurl.com/4thWedWorkElliottVMay2026
or
Download PDF Registration Form and return to CRA
(Must return to CRA before 1:30 pm on day of workshop to be included)

[email protected] โ€ข Fax (916) 570-1384 โ€ข Call (800) 272-7400
PROGRAM
Introductions
Presentation
Networking
$50 Amazon Gift Card Drawing (must be pre-registered and be present at the end of the workshop)

Itโ€™s CRA Election Time! Ballots have been sent out! Make sure to get your votes in for your CRA Board of Directors befo...
05/26/2026

Itโ€™s CRA Election Time! Ballots have been sent out! Make sure to get your votes in for your CRA Board of Directors before June 1st. Stay tuned for more bios of all the candidates


Associates Ballot: Running for a 3-year term
Jason White- The Toro Company, With nearly three decades in the rental industry, I began my career in 1998 as an equipment mechanic with Rental Service Corporation (RSC) in Gilbert, Arizona, where I spent seven years building a strong technical foundation. Over the years, Iโ€™ve had the opportunity to grow into a variety of roles, including serving as Corporate Rental and Used Equipment Manager for Wiese USA and Cromer Material Handling for a decade, followed by six years managing construction equipment fleets for Faulconer Construction. For the past five years, Iโ€™ve worked with The Toro Company as a Western Territory Rental Manager, supporting rental operations across the region. Iโ€™ve been an active CRA Associate member since 2021, regularly participating in events and connecting with members both at and beyond official gatherings. If elected, I look forward to contributing my experience to support the continued growth of the rental industry, strengthen relationships within the association, and assist wherever I can add value.
Jason White Toro

Itโ€™s CRA Election Time! Ballots have been sent out! Make sure to get your votes in for your CRA Board of Directors befo...
05/26/2026

Itโ€™s CRA Election Time! Ballots have been sent out! Make sure to get your votes in for your CRA Board of Directors before June 1st. Stay tuned for more bios of all the candidates


Tony Krueger โ€“ SoCal JCB, Sales Rep โ€“ Los Angeles County. With over 25 years in the equipment rental and sales industry, I bring a wide knowledge and experience of all aspects of the industry to the table. From my time at Prime Equipment, United Rentals, and BlueLine Rentals, I bring a deep understanding of the Rental market. With my experiences at Bidadoo Auctions and Purple Wave Auction, I know the value of offloading used assets. And now, with my experience at JCB, I know the market, strategies, and challenges of the supply side of our industry. Over the years, I have had the pleasure of getting to know most of the CRA members from Fresno to San Diego. Most of you have worked with me during my time at Bidadoo, and I have been Lucky enough to get to more of you at the CRA events over the years. If elected, my goal at the CRA is to bring in new members and to foster more activity within our current membership. This Association has a long and storied history of working together for the betterment of all. I would be honored to have a deeper part of lhelping it to continue for the generations to follow.

Itโ€™s CRA Election Time! Ballots have been sent out! Make sure to get your votes in for your CRA Board of Directors befo...
05/26/2026

Itโ€™s CRA Election Time! Ballots have been sent out! Make sure to get your votes in for your CRA Board of Directors before June 1st. Stay tuned for more bios of all the candidates


Associates Ballot: Running for a 3-year term
Allen Buck
Service Over Sales, Fillmore, CA. Allen has been involved in the rental industry since 1993, first working in a rental yard and then going to work for a manufacturer. He worked with Virginia Abrasives from 2002 until he started his own business, Service Over Sales, in 2021. Allen joined the CRA Board of Directors in 2015 and currently serves on the Associate Member Liaison Committee. He is also the President of the Tri-County Territory. He attempts to attend all the territory meetings, CRA shows, and holiday functions. Allen was the 2013 recipient of CRA's Bud Loeber Friendship Award. While on the board, he would like to help implement a plan to get more rental companies involved to help improve their business and realize the resources available to them. He would also like to continue to build the relationships between the manufacturers and the members with educational programs, so the manufacturers understand that the better the customer does, the better we all do, so it's in the best interest of the manufacturer to help their customers.
Allen Buck

Today, and everyday, we remember and honor the men and women who have fallen while serving in the U.S. military.
05/25/2026

Today, and everyday, we remember and honor the men and women who have fallen while serving in the U.S. military.

Itโ€™s CRA Election Time! Ballots have been sent out! Make sure to get your votes in for your CRA Board of Directors befo...
05/22/2026

Itโ€™s CRA Election Time! Ballots have been sent out! Make sure to get your votes in for your CRA Board of Directors before June 1st. Stay tuned for more bios of all the candidates


Rob W. Pedersen, Vice President of A Tool Shed Equipment Rentals, an independent, multi-location rental company serving communities across Northern California. He brings a hands-on operational background and a disciplined leadership approach shaped by his experience as a former naval aviator. At A Tool Shed, Rob focuses on strengthening operations, developing teams, and driving sustainable growth in a competitive rental market. He is actively engaged in advancing best practices around safety, workforce development, and business systems within the equipment rental industry. Rob is committed to supporting the California rental community by promoting collaboration, advocating for practical regulatory outcomes, and helping independent rental businesses adapt and compete in a rapidly evolving market.
A Tool Shed Equipment Rentals

Itโ€™s CRA Election Time! Ballots have been sent out! Make sure to get your votes in for your CRA Board of Directors befo...
05/22/2026

Itโ€™s CRA Election Time! Ballots have been sent out! Make sure to get your votes in for your CRA Board of Directors before June 1st. Stay tuned for more bios of all the candidates


Directors Ballot: Running for a 3-year term
Billy Cheeseman Redlands-Yucaipa Rentals, Redlands, CA. I was raised in the equipment rental industry. My grandfather and father owned a rental yard, and after they sold it, my parents started one the following year. After college, I spent time working in the medical field before returning to the family business and becoming an owner in 2005. Today, I focus primarily on backend operationsโ€”buying, selling, and repairing equipmentโ€”and try to stay off the counter so I can concentrate on keeping the business running efficiently and profitably. I have been a member of the California Rental Association for most of my life and have seen firsthand the value it brings to our industry. The relationships, shared knowledge, and support within the association have played an important role in both my personal growth and the success of our business. While I have not previously served on the board, I am interested in becoming more involved and contributing in a meaningful way.
Billy Cheesman

Itโ€™s CRA Election Time! Ballots have been sent out! Make sure to get your votes in for your CRA Board of Directors befo...
05/22/2026

Itโ€™s CRA Election Time! Ballots have been sent out! Make sure to get your votes in for your CRA Board of Directors before June 1st. Stay tuned for more bios of all the candidates


As featured over the last few days, Andrew, Rob, and Dave are also up for their 3 year term election! Donโ€™t hesitate to scroll back through our posts to read up on their full bios!

Itโ€™s CRA Election Time! Ballots have been sent out! Make sure to get your votes in for your CRA Board of Directors befo...
05/22/2026

Itโ€™s CRA Election Time! Ballots have been sent out! Make sure to get your votes in for your CRA Board of Directors before June 1st. Stay tuned for more bios of all the candidates


Officers Ballot: Running for a 2-year term
Donโ€™s Rental, Inc., Saint Helens, OR. David has served on the CRA Board of Directors since 2000 and currently serves as Secretary. He has been in the rental industry since 1988 and is the owner of Donโ€™s Rental, Inc., a full-service general, party, and costume rental store. He is a past president of the American Rental Association of Oregon and served as the vice president and treasurer of the Oregon Rental Association. Since 2002, David plays a key role in organizing and producing the Northwest Rental Conference. David is currently serving on the Convention, Insurance, Member Benefits, Membership & Public Relations, and Party & Event Professionals committees as well as the Rental Service Industry Foundation. David is the 2014 recipient of CRAโ€™s James Gartland Memorial Award and the 2024 recipient of the Spirit of the Industry Award.
Dave Dworschak

Address

PO Box 757
Upland, CA
91785

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+18002727400

Website

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