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Manage social giving that inspires and creates lasting solutions to critical community needs.

Who We Are
We are people who have an intrinsic desire to build a stronger community through an investment-minded approach. What We Do
We identify the most critical community needs, vet organizations that are serving those needs, then invest in their infrastructure so they are well positioned to create positive, measurable change for years to come.

10/30/2026

One of the most rewarding parts of our work is seeing firsthand what the generosity of Must! donors makes possible. 🕊️
Through collective giving, we’ve expanded emergency shelter capacity in North County, providing greater access to safety and support for survivors of sexual assault and intimate partner violence.

As part of that investment, one of Lumina Alliance’s facilities was transformed into a warmer, more welcoming environment where survivors and their families can find comfort, stability, and begin to heal.

This is the power of collective giving.

Local people. Local impact. That’s Must! Charities.

10/28/2026

For David, becoming the first in his family to earn a college degree was a dream that once felt out of reach.

His journey began at Cuesta College, but he didn’t believe transferring to Cal Poly was possible. That changed through the mentorship he received through Vineyard Team’s Juan Nevarez Memorial Scholarship.

With Must! Charities’ investment, the program hired Alex, a dedicated Scholarship Administrator who provides students with guidance beyond financial assistance.

Today, David is studying at Cal Poly and building a career path in agriculture. Inspired by his experience, he hopes to one day help others following in his footsteps.

David’s story reminds us that investing in our community goes beyond financial support. It’s about opening doors and helping people see what’s possible.

This is what your generosity makes possible.

That’s the power of collective giving. That’s Must! Charities.

10/26/2026

Six finalists were to take the stage, but after hearing the pitches, we knew we couldn’t stop at six. The talent, preparation, and strength of the presentations made the decision clear. This year, NINE nonprofits will take the stage at The Pitch!

Kayla Rutland City Farm SLO
Natalia Esquivel Paso Robles Youth Arts
Barbara Alarcon SLO NOOR FOUNDATION
Vivien Devaney-Frice Camp Natoma
Justin Penrod
Teresa Dellaganna Children's Museum at the Paso Robles Volunteer Firehouse
Mariana Gutierrez CAPSLO
Gary Hale Positive Ride | Travis Jecker
Katharine Krieg One Cool Earth & The Play Grove

Don’t just watch the stories. Help write the next chapter.

Get your tickets through the link in our bio!

10/23/2026

When Courtney moved here, she didn’t know many people. But she knew she wanted to be part of her new community.

So she started asking around. A conversation led her to Becky, and Becky led her to Must!.

What she found was more than a way to give. She found a way in. Must! opened her eyes to local nonprofits and to needs in her own community she might never have known about.

Sometimes giving back is how a new community starts to feel like home. 🏡

10/20/2026

Meet the faces behind ECHO

Aaron runs the Must! Workforce Development Kitchen at ECHO. The program gives people the skills, structure, and support to gain employment and work toward long-term housing. Every day in that kitchen, he’s cooking alongside people who are working toward their next chapter.

Spend a few minutes with Aaron and you’ll see it right away: his passion for the people who come through this program is the heart of it all. He believes in them, and they feel it.

This is what’s happening at ECHO. Lives are changing, one shift, one meal, and one person at a time. And it’s happening right here in our community.

10/16/2026

At just 13 years old, Clive went door to door selling mistletoe and chose to donate a portion of his earnings to Must! Charities. ❤️

Clive reminds us that generosity has no age limit and that even the smallest acts of giving can make a big difference.

That’s the power of collective giving. That’s Must! Charities.

Inspired by Clive? Join him in making a difference right here in our community. Link in bio.

10/15/2026

We’ve been out in our community capturing the people and stories behind Must! Charities, and we’re so excited to start sharing them with you.

Over the coming weeks, you’ll meet some of the people who give, the organizations doing the work, and the people helping create lasting change right here in our community.

We’ll take you behind the scenes, show you how donor dollars are invested, and share the stories behind the impact.

Because when people come together, those individual gifts add up to something much bigger.

This is collective giving. This is Must! Charities

10/13/2026

Six nonprofits. One stage. One night to make a difference!

The Pitch is back on November 10, and YOU can be part of the impact! Watch six local nonprofits take the stage, hear their stories, and support the organizations that inspire you most.

🎟️ Tickets are on sale now for just $50!
📍 Performing Arts Center San Luis Obispo

Get your tickets through the link in our bio.

Don’t just watch the stories. Help write the next chapter.

10/08/2026

They bank on strong communities. And they back the people building them 🙌

For the second year, UMB Bank is a proud sponsor of The Pitch, supporting local nonprofits and leaders who work every day to make a difference across our community.

Justin Bell, Vice President at UMB Bank, shared why giving back matters to their team:

“At UMB Bank, we believe strong communities are built when businesses and local organizations work together. Supporting local charities is one way we invest in the people and communities we serve while helping organizations that are making a meaningful difference. We’re proud to give back and support causes that strengthen our communities.”

A big thank you to UMB Bank for continuing to invest in our community and championing the local organizations doing meaningful work every day. We love having them back as a sponsor for year two!

Six finalists. Three minutes each. One stage.

November 10 | Performing Arts Center San Luis Obispo

🎟️ Come see your community in action. Get your tickets through the link in our bio

10/06/2026

Last year, they experienced The Pitch from the audience. This year, they’re a proud sponsor. 🙌

After attending our inaugural event and seeing the impact firsthand, KSBY News and Scripps knew they wanted to be part of what happens next.

Angela Lynch with KSBY shared why:

“KSBY and Scripps are proud to partner with The Pitch this year after attending its inaugural event as audience members and being truly blown away by its impact on our community. We saw firsthand the incredible work of local nonprofits providing critical services to our community members, and we knew we wanted to be part of an initiative that shines such a bright light on their missions and stories. We are thrilled to sponsor The Pitch this year and to help amplify the voices of the organizations working every day to make our community stronger.”

A big thank you to KSBY and Scripps for stepping up as sponsors and helping to amplify the stories of local nonprofits doing important work throughout our community. We love that they experienced The Pitch, believed in it, and came back as sponsors!

Six finalists. Three minutes each. One stage.

November 10 | Performing Arts Center San Luis Obispo

🎟️ See what made them want to come back as sponsors. Get your tickets through the link in our bio.

Address

3340 Ramanda Drive, Ste A2
Templeton, CA
93446

Telephone

+18052265788

Website

http://www.mustcharities.org/

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