AMASV

The Sacramento Valley Chapter of the American Marketing Association (AMASV) is the Sacramento Region' New faces are always welcome — why don't you join us!

The Sacramento Valley Chapter of the American Marketing Association (AMASV) is the Sacramento Region's professional marketing resource. We are a fun, eclectic, accessible group made up of the Region's leading marketing influencers and top opinion leaders. We've been established in Sacramento for nearly 50 year and currently serve an audience of more than 1,000 marketers in the area. We have some extraordinary programming lined up this year with numerous special events and luncheon guest speakers. All focused on helping improve your business or career marketing goals.

09/08/2026

Meet our VP of Communications, Charmon Stiles! 👏

Charmon is a growth marketing executive with 20 years of experience across SaaS, technology, and digital-first businesses. Her background spans brand strategy and positioning, creative, go-to-market strategy, customer experience, growth marketing, and marketing transformation.

Throughout her career, Charmon has built and led high-performing global teams and partnered across executive leadership, sales, product, and customer success to connect marketing strategy with business goals and turn complex growth challenges into clear paths forward.

Today, Charmon works as a fractional marketing executive and advisor, helping growth-stage companies strengthen their marketing capabilities and navigate growth, transformation, and scale.

After moving to Sacramento, Charmon was looking for a meaningful way to become more involved in the local marketing and business community. Joining AMASV was already on her mind when the opportunity to serve on the Board emerged.

As VP of Communications, she is excited to help strengthen AMASV’s brand and communications, increase visibility for the chapter, and help more Sacramento marketers discover the community and value it offers.

✨ Fun fact: Creativity runs deep in Charmon’s family. She is a fifth-generation artist who draws what she sees, while her daughter, the sixth generation, creates entirely from her imagination.

Learn more about Charmon and AMASV at our upcoming events!

09/03/2026

Only a few days left until our free webinar!

Join AMA Sacramento Valley next Wednesday, September 9, at 2:00 PM PT for Digital Media & AI: Decoding Modern Paid Media.

Our expert panel will break down:

🔹 What platform algorithms are actually doing behind the scenes
🔹 How to allocate budgets across Search, Social, and CTV
🔹 Creative testing frameworks that balance AI scale with brand voice
🔹 The core performance metrics every marketer should review monthly

Special thanks to our event sponsor, Augustine Agency!

Secure your spot today—click the link in our bio to register!

09/02/2026

Meet our VP of Programming, Brina Patel! 👏

Brina’s marketing journey began in 2021 as a freelance writer, developing articles and personal stories for major publications including Business Insider, Verywell Mind, and POPSUGAR. Today, she brings her passion for storytelling to her work as a copywriter.

Her AMA Sacramento Valley journey started this past May. After attending her first event, she immediately saw the value of this community and joined the board shortly thereafter.

As VP of Programming, Brina’s vision for the FY26/27 year is to create inspiring, engaging events where local marketers can form genuine connections, share their ideas, and walk away with new insights.

✨ Fun fact: Brina spent most of her childhood as a dancer—performing Bollywood and ballet—and still loves to hit the dance floor today. She also spent a transformative post-college gap year volunteering and backpacking across Asia.

Learn more about Brina and AMASV at our upcoming events!

09/01/2026

Fall is almost here, and we’re kicking off the new AMASV chapter year with our first in-person event! 🍁

Join us at New Glory Craft Brewery on Wednesday, Sept 23 from 5:30–7:30 PM for a free networking evening with local marketers, creators, and business leaders. We’re taking over the Old Brewhouse space in the back (right by the food trucks!).

What’s on tap:

🤝 New connections with local agency, in-house, and freelance pros
👀 An exclusive sneak peek at our event lineup for the year
🗣️ Quality face time with the AMASV leadership team
🍺 Fresh craft brews from New Glory Craft Brewery & local food truck bites

RSVP via the link in our bio!

08/26/2026

Meet our VP of Membership: John Franco 👏

John’s marketing journey began at just 16 as a graphic designer for a local newspaper—sparking a lifelong passion for storytelling, brand building, and connecting with audiences.

From serving as Art Director for the San Francisco Giants during 10 iconic seasons to founding his own marketing firm in Napa Valley, John’s career spans sports, tech, financial services, and media. Highlights include supporting The Wall Street Journal’s flagship All Things Digital conference, leading marketing growth for USTA Northern California, and driving scalable strategies for private equity-backed dental and ed-tech companies.

John’s current focus is helping leaders at service businesses use retention-led marketing to create growth systems and build authority in their industries (learn more at www.retentiondirective.com.)

A Certified Digital Marketing Professional (CDMP), John joined AMASV’s board as Director of Membership Engagement after attending local networking events in 2024. Today, as VP of Membership for FY26/27, he’s focused on understanding member journeys, delivering high-value programming, and growing our community from 80 to over 100 members.

💡 Fun fact: John once saved Baseball Hall of Famer Willie Mays. During Opening Day at Candlestick Park in 1997, Willie missed a step entering the dugout. John reached out, caught his hand, and steadied him. Willie’s response? “Thanks, kid.” John is still counting it as a save. ⚾️

Learn more about John and AMASV at our next event!

08/25/2026

AI is making millions of split-second decisions behind your ad campaigns. But are those automated choices driving actual business revenue? 📈

Join AMASV on Wednesday, Sept 9, at 2:00 PM PT for Digital Media & AI: Decoding Modern Paid Media.

What to expect:

💡 What’s actually happening inside platform algorithms
💡 How to allocate budgets between Search, Social, and CTV
💡 The metrics every marketer should review monthly
💡 How to leverage AI without losing human creative direction

Featured speakers:

🎙 Moderator: Shawn Grant – VP of Technology & Innovation at Augustine Agency

💡 Panelists:

-Lacie Edgeman (Co-Owner/Managing Director at PrograMetrix, AMASV VP of Sponsorships)

-Robert Mendoza (Sales & Marketing Executive, AI Strategist, Speaker)

-John Carter Harris (Paid Media Manager at Home Chef)

Grateful for the support of our event sponsor, Augustine Agency 🙌

🔗 Tap the link in our bio to reserve your spot on Zoom!

08/20/2026

Meet our VP of Sponsorships, Lacie Edgeman! 👏

Lacie brings over 15 years of marketing experience across finance and operations, where she learned early that the best strategy means nothing without disciplined ex*****on. Since 2019, she has brought that same vision to her role as Co-Owner and Managing Director of PrograMetrix, a programmatic advertising agency where she grows the business through partnerships built on trust rather than transactions.

Lacie joined AMASV in early July to build her local network and lean further into the Sacramento Valley community. As VP of Sponsorships, she gets to do what energizes her most: meeting people, having real conversations, and finding ways to add genuine value.

Her vision for the FY26/27 year is growth with purpose—expanding membership, offering engaging programming, and unlocking new opportunities through strategic partnerships with local organizations across the region.

💡 Fun fact: Lacie loves to cook and has been published in a cookbook and several magazines. Outside of work, you’ll usually find her in the garden, spending time with her animals, or supporting other women through dedicated groups.

Learn more about Lacie and AMASV at our next event!

08/17/2026

Marketing is better together 🤝

The best ideas often come from conversations, collaboration, and community.

AMA Sacramento Valley helps marketers:

✨ Learn
✨ Connect
✨ Grow
✨ Lead

Join our community and grow alongside fellow marketers!

11/23/2025

🎙️ Meet the leaders shaping AMASV signature event, Adapt Together: Trends Shaping Tomorrow's Marketing

From retail and nonprofit innovation to agency strategy, tech, and community impact — our speakers bring diverse perspectives and insights you won’t find anywhere else.

✨ One evening. Dozens of thought leaders. Countless takeaways.
Join us as we explore AI, creativity, and the trends transforming tomorrow’s marketing.

Secure your seat → https://amasv.org/adapt-together-signature-event/

09/18/2025

Today we honor the signing of the U.S. Constitution and celebrate what it means to be an engaged, informed citizen.

At AMASV, we recognize that ethical marketing thrives on the same principles that shape our democracy, transparency, inclusion, and the power of informed voices.

Let’s continue using our platforms to educate, elevate, and empower.

Address

Sacramento, CA
95833

Website

http://www.amasv.org/

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