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11/02/2026

Watch out for this when pitching

11/01/2026

Investors fund the jockey, not the horse.

Corbin Church has watched a lot of great products die in the hands of the wrong founder. Your company is the horse. You're the jockey. In the pitch room, he's watching you more than your slides.

Most businesses fail because of the founder. Make sure that's not the reason yours does.

10/31/2026

The biggest mistake I see founders make with equity.

Every company has two ledgers. The employee side wants a paycheck. The ownership side builds something that produces income.

Corbin Church: founders mix them up and hand big chunks of the company to people who didn't earn it. It will haunt you.

10/30/2026

$5M ask. Zero revenue. Here's why Corbin passed.

A team pitched him a $25M valuation with no revenue and no inventory. He suggested a small first order to test the product. They corrected every piece of advice he gave.

Confidence gets you funded. Arrogance gets you out. Learning means listening.

10/29/2026

Corbin would hire a 20-year-old over a 40-year-old most days.

Everybody wants the 40-year-old with experience. Corbin wants the energy and drive of someone who isn't set in their ways yet.

If you're young and good, that's not a weakness. Act like it.

10/28/2026

How much equity should a cofounder get?

Corbin's first question: will they work for profits when profits show up, or do they need a paycheck now?

Willing to work without pay: more equity. Needs to be paid: a lot less. Cash is always the better currency. Equity is what you use when you don't have it.

10/27/2026

Too much money will kill your startup faster.

Broke founders know exactly who their customer is. Hand them $1M and they start thinking about the money instead.

Corbin's advice: raise $50K to $100K at a $1.5M valuation. Use it to sell. Come back bigger. He's seen the other movie 300 times.

10/26/2026

Your pitch should be 10 minutes. Not 30.

Corbin sees 8 founders on pitch day. Every meeting is 30 minutes, and the conversation after your slides is where he learns who you are.

Nobody writes a check in the first meeting. The only goal of meeting one is getting meeting two.

10/25/2026

How to say "we have no competition" without saying it.

Never claim you have zero competitors. Show it instead: what customers told you matters most, who does each piece, and why you're the only one doing all of it.

Competitors exist. They're just not your competition.

10/24/2026

Investors start judging you before the pitch deck.

The deck matters. But Corbin starts judging the moment you email, text or call. He has 8 founders that day and 30 minutes for each.

Confidence starts with the first message, not the first slide.

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