07/09/2026
JFC's board has always been defined by people who show up โ not just when asked, but because they genuinely care. Jordan Peck is exactly that kind of person. He's already proven it as a committee member and volunteer, and we're excited to make it official.
Jordan is the second-generation operational leader of Brevani/Color Merchants. He joined the business formally in 2014 after graduating from West Virginia University, though his foundation started long before that, growing up at trade shows and retail stores, handling precious metals and gemstones alongside his family. In 2016, he and his sister Allison launched Brevani as a branded division of Color Merchants, expanding into a younger retail demographic and earning national television placement across multiple seasons of The Bachelorette.
Since then, Jordan has led a wide-ranging modernization of the company; new technology, streamlined operations, stronger retail and industry partnerships and guided the business to full Responsible Jewellery Council certification, earning him a nomination to the RJC's Sustainable Development Global Taskforce. His broader governance profile is equally impressive: he serves as VP of the AGS NYC Guild, President of the NY Jewelers Group, Chair of the Plumb Club's Market Research Committee, and a current Plumb Club Board Member. He is also the youngest member ever elected to the 24kt Club of New York, and in 2025, Jewelers of America named him to its prestigious 20 Under 40, Class of 2025.
We're lucky to have him.
