06/01/2026
Lunch and Learn November, 2025
How an Architectural Practice (or Firm) can create a practical strategy for growth
Course Description:
As the architectural profession faces rapid transformation driven by artificial intelligence, sustainability requirements, and evolving client expectations, firms must rethink how they plan for growth. This course equips architects with practical tools to analyze their firm’s position, define their business direction, and implement effective strategies that ensure both resilience and long-term success. Through a structured framework of analysis, choices, and action, participants will learn how to align their services with emerging client needs, strengthen firm identity, and adapt to disruptive trends in technology and design. By connecting strategic thinking with real-world applications, this session empowers architects to lead their practices toward sustainable and ethical growth in a changing built environment.
Learning Objectives:
Identify key strategic elements that enable architectural firms to adapt to market disruptions such as AI, sustainability demands, and regulatory changes.
Apply analytical tools to assess their firm’s current position, client needs, and competitive advantages in order to make informed business decisions.
Develop actionable strategies that align design processes with health, safety, and welfare goals, improving project efficiency and client outcomes.
Implement a step-by-step plan for sustainable firm growth that integrates innovation, ethical leadership, and continuous improvement in design practice.