06/04/2026
At MBF, we encourage small businesses to use email marketing strategically to strengthen customer relationships, improve communication, and support long-term growth.
We spoke with Macarena Zilveti, owner of Zilveti Communications, for insight and 5 simple email marketing tips that you can implement TODAY to help move the needle for your business.
1. Write Better Subject Lines: Keep subject lines short, clear, personalized, and focused on your audience.
2. Improve Your List Segmentation: Group your audience by categories, interests, or customer needs to send more relevant emails.
3. Deliver What Your Subject Line Promised: Make sure the content inside your email matches the message in your subject line.
4. Write a Strong Call-To-Action: Clearly tell your audience what action to take and create urgency when appropriate.
5. Focus on Good Content: Keep your email focused on one message, avoid excessive CAPITALIZATION, and personalize when possible.
Following these simple and concise tips can change your email marketing game for the better.
If you're looking for more insights, reach out to connect with Macarena for expert advice.