Wisconsin Beverage Association

Wisconsin Beverage Association The Wisconsin Beverage Association (WBA) is the trade association for Wisconsin's refreshing, non-alcoholic beverage industry.

Wisconsin’s beverage companies manufacture and distribute some of the most popular nonalcoholic beverages in the world. From products in your neighborhood store to our support of local community initiatives, our presence is felt in every community across the state. We play an important role in the state’s economy by providing well-paying jobs, paying significant tax dollars to the state and federa

l government and making generous charitable contributions to organizations across the state. We are American companies making Wisconsin products with Wisconsin workers in Wisconsin’s hometowns!

On this Memorial Day, we honor fallen service members with solemn remembrance and gratitude for their sacrifice.
05/25/2026

On this Memorial Day, we honor fallen service members with solemn remembrance and gratitude for their sacrifice.

From how our containers are designed and manufactured to how they’re collected, recycled and remade, our efforts are mak...
05/22/2026

From how our containers are designed and manufactured to how they’re collected, recycled and remade, our efforts are making a real difference. Dive into them at MadetoBeRemade.org

Good to Know Facts delivers clear, science-backed information on the ingredients in your beverages. So you can make info...
05/01/2026

Good to Know Facts delivers clear, science-backed information on the ingredients in your beverages. So you can make informed choices for your family.
Explore at GoodtoKnowFacts.org

This America’s beverage companies are proud to support a more sustainable future by designing fully recyclable plastic...
04/22/2026

This America’s beverage companies are proud to support a more sustainable future by designing fully recyclable plastic bottles and aluminum cans and making more of them out of no new plastic. Learn more on our efforts at MadetoBeRemade.org

Over the next decade, beverage industry investments in community recycling are expected to keep more than 726 million po...
04/21/2026

Over the next decade, beverage industry investments in community recycling are expected to keep more than 726 million pounds of plastic out of landfills and they environment, so it can be turned into new bottles. MadetoBeRemade.org

America’s beverage companies have transformed the beverage aisle. Today, more than 600 beverages have low or no sugar. E...
04/03/2026

America’s beverage companies have transformed the beverage aisle. Today, more than 600 beverages have low or no sugar. Explore many of the choices at BalanceUS.org

March is . Did you know a recent survey found coffee is the most popular source of caffeine in the U.S. diet by far? Ge...
03/12/2026

March is . Did you know a recent survey found coffee is the most popular source of caffeine in the U.S. diet by far? Get more facts at EnergyDrinkInformation.com

With more choices, less sugar and clear information to help consumers choose what right for their families, beverage cal...
02/04/2026

With more choices, less sugar and clear information to help consumers choose what right for their families, beverage calories per serving are down 44% since 2000. Learn more at www.BalanceUS.org

Good to Know is a good first stop for clear, science-backed information about what’s in your beverages. Get easy-to-unde...
11/16/2025

Good to Know is a good first stop for clear, science-backed information about what’s in your beverages. Get easy-to-understand details on ingredients, how they’re used and what food safety agencies around the world say about them.
More: GoodtoKnowFacts.org

We’re leveraging our industry’s strengths in product innovation and marketing to offer consumers more choices with less ...
10/09/2025

We’re leveraging our industry’s strengths in product innovation and marketing to offer consumers more choices with less sugar, smaller portion sizes and clear calorie information. And as a result, beverage calories are decreasing! Learn more at BalanceUS.org

Address

25 W. Main Street, 5th Floor, Suite 3
Madison, WI
53703

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