AAF Fresno

AAF Fresno AAF Fresno is a local chapter of the American Advertising Federation, the unifying voice for advertising.

We are a grassroots membership organization with a long history! We are actively seeking board members for the re-newed Fresno chapter!

With over 20 years of experience in advertising and media, and an even longer record of community involvement, Karen Lee...
03/26/2026

With over 20 years of experience in advertising and media, and an even longer record of community involvement, Karen Lee Franz brings both heart and hustle to the AAF Fresno board. She first joined AAF to support the local advertising community and help raise scholarship funds, and continues to champion opportunities for the next generation of creatives.

Her professional path began in retail management, where she ran advertising for a rapidly growing local chain. That early experience as a General Manager, and one of Fresno’s largest direct radio buyers, led her into a successful career in radio management, including a pivotal role at 93.7 Kiss Country. Today, she serves as Director of Development for the Central California Women’s Conference, where she helps generate the support needed to host a world-class event and reinvest in the local community.

Her big break? Being trusted to lead a nine-store retail company early in her career. Her proudest job title, though, might just be “Franz 15”—a nod to her tight-knit family of 15, including her husband, three daughters, and their families.

Outside of work, you’ll find her at the beach, throwing down in a game of co****le, sipping whiskey in a tasting room, or cruising in her cherry 2002 Roush Mustang GT convertible—with only 26,000 miles on it. (Yes, really.)
Her advice to the young is straightforward: “Don’t be afraid, try it!”

Wednesday, April 22, 11:30 a.m. to 1 p.m. Join us to welcome home our Fresno State National Student Advertising Competit...
03/25/2026

Wednesday, April 22, 11:30 a.m. to 1 p.m. Join us to welcome home our Fresno State National Student Advertising Competition (NSAC) Team! They compete in Reno on Apr. 18.

We’re hosting an indoor tailgate in the theme of the competition sponsor, the National Football
League. 🏈 Tickets on sale at aaffresno.com. 🎫

Say hello to your AAF Fresno Board President, Brandon Ocegueda. His mission: build community and spark fresh ideas. For ...
03/20/2026

Say hello to your AAF Fresno Board President, Brandon Ocegueda. His mission: build community and spark fresh ideas. For him, joining AAF Fresno is his way of contributing to the community that shaped his career while creating spaces for designers, marketers and storytellers to connect, collaborate, and grow.

Brandon is also Senior Web Designer at HYPHEN, where he crafts digital experiences that push brands forward. His big break came while at Fresno State working for The Collegian and gaining real-world experience with real clients and tight budgets, while building his portfolio and getting career-ready. He later took on a part-time gig at JP Marketing (now HYPHEN), which catapulted him into the industry and led him to a Best of Show win at the American Advertising Awards for the JP Marketing website.

When he is not leading the AAF Fresno board or creating award-winning design campaigns, Brandon is giving back by teaching design classes at Fresno State and mentoring up-and-coming talent in the Valley.

Like many great leaders, Brandon loves to relax on the golf course. If he is not golfing, he is probably spending time gaming. Brandon has stated that if pro gaming was an option back in the day, he’d probably be a streamer on Twitch right now. When he isn’t golfing, gaming, or giving back to the creative community, Brandon is settling down with a nice, cold bowl of rocky road ice cream.

His advice to the emerging creatives that he teaches: “Build genuine relationships. The people you meet now might become your collaborators, mentors, or biggest cheerleaders later.”

Tonight: FUS!ON Professional NightMeet the next generation of designers, illustrators, and multimedia artists as Fresno ...
03/13/2026

Tonight: FUS!ON Professional Night

Meet the next generation of designers, illustrators, and multimedia artists as Fresno State BFA seniors present their portfolio exhibition designed with professionals in mind.

If you’re a creative, recruiter, agency leader, or someone who loves great design, this is your chance to connect with emerging talent and see the future of the industry.

📅 Tonight | March 13
🕔 5–8 PM
📍 Phebe Conley Art Gallery
5225 N Backer Avenue
Fresno, CA

Come explore portfolios, meet the artists, and experience the creativity coming out of Fresno State.

What a night! ✨The 2026 AAF Fresno American Advertising Awards – Head in the Clouds was an incredible celebration of the...
03/11/2026

What a night! ✨

The 2026 AAF Fresno American Advertising Awards – Head in the Clouds was an incredible celebration of the creativity, talent, and innovation that continues to shape our local advertising community. ☁️🏆

Congratulations to this year’s Gold, Silver, and Bronze ADDY winners for pushing the boundaries of creative excellence.

A heartfelt thank you to everyone who helped make this unforgettable evening happen:

📍 Venue:
🎨 Event Decor:
🎤 MC:
📸 Photography:
🍽️ Catering: .analicia
🏆 Awards:

And of course, thank you to our creative community for showing up, celebrating big ideas, and making the night one to remember.




03/11/2026
👀 Meet Our JudgesThe creative minds behind the decisions.Our industry experts are reviewing the work and selecting the s...
03/04/2026

👀 Meet Our Judges

The creative minds behind the decisions.
Our industry experts are reviewing the work and selecting the standout entries for the American Advertising Awards 2026.

Swipe to meet the panel helping recognize this year’s best creative work. 🏆

02/17/2026

Head in the Clouds ☁️
The American Advertising Awards 2026 are officially landing in Fresno.

Join AAF Fresno as we celebrate Gold, Silver, and Bronze ADDY winners and honor the best in local creative excellence.

📅 March 6, 2026
📍 The Grand 1401 | 5:30–10:30 PM

Save the date. Secure your seat. Let’s celebrate brilliance - aaffresno.com

Get Your Tickets now for the 2026 American Advertising Awards. Join us for a night filled with celebration as AAF Fresno...
02/10/2026

Get Your Tickets now for the 2026 American Advertising Awards. Join us for a night filled with celebration as AAF Fresno honors the Professional and Student ADDY Award winners. Reserve your spot or table today for an unforgettable evening.

When: Friday, March 6, 2026
Where: The Grand 1401 in downtown Fresno
Followed by the after party🎉

Get your tickets at aaffresno.com.

SAVE THE DATE for the 2026 American Advertising Awards! Join us for a night filled with celebration as AAF Fresno honors...
02/02/2026

SAVE THE DATE for the 2026 American Advertising Awards!

Join us for a night filled with celebration as AAF Fresno honors the Professional and Student ADDY Award winners.

When: Friday, March 6, 2026
Where: The Grand 1401 in downtown Fresno



TIME’S RUNNING OUT!!!Today is the last day to submit your entries. Head on over to https://aaffresno.com before it’s too...
01/30/2026

TIME’S RUNNING OUT!!!
Today is the last day to submit your entries. Head on over to https://aaffresno.com before it’s too late!

Address

894 W Belmont Ave
Fresno, CA
93728

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