What's Up FMB

06/09/2026

🌴✨ Island Charm Crawl Update! ✨🌴

The crawl continues to grow!

🎉 Two new charms are will available today:
📍 The Islander Gift Gallery & Boutique
📍 The Nauti Flamingo Boutique

Be sure to add these new stops to your Island Charm Crawl adventure and collect their charms while you're out exploring Fort Myers Beach.

🎒 Round Two bags are expected to be available late next week.

💻 We're also working on a dedicated Island Charm Crawl webpage that will include participating businesses, charm locations, special instructions, updates, and more. Coming soon!

Thank you for your patience and support as we continue to expand the crawl through October. More updates and new charms are on the way! 🌊💛

06/05/2026

🎉✨ CHARM CRAWL UPDATE! ✨🎉

Ready to collect some fun Fort Myers Beach charms? Here’s how you can get some of our free or free with donation charms:

🌴 Lovers Key State Park- Park Site Charm — FREE!
🦀 Visit the Welcome & Discovery Center during open hours to receive your charm!

🩷 Robin Sook Charm — FREE!
📸 Take a selfie with one of Robin Sook’s bus benches/shelters, post it on Facebook, and tag LookWithSook. Then stop by Island Girl to pick up your charm!

❤️ ERA Lahaina Realty Charm — FREE!
🏡 Stop by the office or visit an open house and sign up for their weekly newsletter to receive your charm!

💙 Alex King Group - Premiere Plus Realty Charm — FREE!
🏡 Visit one of their open houses and receive your charm.

🏛️ Friends of the Mound House Charm
❤️ Available with a donation during regular open hours.

🌳 Friends of Bay Oaks Charm
❤️ Available with a donation during regular open hours. Or free with purchase of a membership.

🏙️ THE LEGACY TOWER FT MYERS B*H Charm
🎆 Receive this charm with a donation to the What’s Up FMB New Year’s Eve Fireworks Fundraiser.

📢 Please note: Not all charms have arrived yet, but stay tuned for announcements on when they do!

Every charm tells a story and supports the people, places, and organizations that make Fort Myers Beach special. Collect them all while exploring the island and supporting great local causes!

👀 Stay tuned to see what other charms are FREE and how you can add them to your collection!

Who already has a few charms? Show off your collection in the comments! ⬇️✨

06/05/2026

🎸🐟 MULLET MADNESS 2026 🐟🎸

The mullets are growing, the fish are biting, and Fort Myers Beach is about to get a whole lot rowdier!

Join us for the return of Mullet Madness on Saturday, July 25, 2026, for an island-wide adventure packed with fun, prizes, photo challenges, games, and plenty of mullet-inspired mayhem.

🐟 Island-Wide Crawl
🕚 11:00 AM – 3:30 PM

🏆 Party & Awards
🕓 4:00 PM

📍 Fort Myers Beach

Your 2026 Tour Stops:
⭐ DiamondHead Beach Resort
⭐ License to Chill Bar & Grill
⭐ Lah De Dah Beach Bar & Grill
⭐ Blue Parrot
⭐ Tunaskin Aquatic Apparel
⭐ Fort Myers Beach Sun-N-Fun Sport Rentals
⭐ The Nauti Flamingo
⭐ The Whale FMB
⭐ Nervous Nellie's
⭐ Wahoo Willie's
⭐ Smokin' Oyster Brewery
⭐ Snug Harbor Restaurant
⭐ La Ola Surfside Restaurant

Compete for prizes, complete challenges, strike your best mullet poses, and earn points as you make your way across the island.

Tickets are on sale now!

https://www.whatsupfmb.com/events-on-fmb

06/04/2026

🌴 Making the Island Charm Crawl?

Why not turn it into a full Girls’ Weekend on Fort Myers Beach!

Spend the day exploring the Island Charm Crawl, collecting unique charms, shopping local boutiques, discovering hidden gems, and making memories with your favorite people.

Then head back to Margaritaville Beach Resort Fort Myers Beach for poolside cocktails, beachfront dining, live entertainment, and unforgettable sunset views.

The Island Charm Crawl takes you all across the island. Margaritaville gives you the perfect home base to relax, recharge, and celebrate between stops.

✨ Special discounted rates are available for Island Charm Crawl participants through the link below.

Grab your girlfriends, book your stay, and make a weekend of it. Because the best souvenirs aren’t just the charms you collect—they’re the memories you make along the way.

06/03/2026

06/02/2026

📣 ISLAND CHARM CRAWL UPDATE 📣

The Islander Gift Gallery & Boutique now has both Round 2 Cards and Extension Cards available!

✅ Round 1 bags are also available for pickup at The Islander.

⏳ Please note: Round 2 bags have not arrived yet. We are expecting them soon and will share updates as we receive them.

🙏 We appreciate your patience as The Islander team learns the pickup process and helps us manage the growing popularity of the Island Charm Crawl.

Please be kind, be patient, and check back on Friday for another update.

Thank you for supporting our local businesses and making the Island Charm Crawl such a success! 💙

05/31/2026

💙 WE HAVE AN IDEA… AND WE WANT YOUR FEEDBACK! 💙

What if a $25 annual What’s Up FMB membership came with access to discounts and special offers at participating Fort Myers Beach businesses?

Imagine showing your What’s Up FMB Member Card and receiving perks such as:
🍔 Discounts at restaurants
🍹 Special offers at bars
🛍️ Savings at local shops
🚤 Deals on rentals, attractions, and services
🎟️ Access to member-only giveaways and promotions

Our goal is simple: support local businesses, provide value to residents and visitors, and help fund the events and programs that make Fort Myers Beach special.

🏢 Business Owners:
Would your business be interested in offering a discount or perk to members?

👥 Residents & Visitors:
Would a program like this encourage you to become a What’s Up FMB member?

Drop your thoughts in the comments below. We’d love to hear your ideas as we explore creating a What’s Up FMB Member Perks Program!

05/31/2026

🚗☕ Calling All Classic Car Owners! ☕🚗

Join us for the next Coastal Cars & Coffee on Saturday, June 20 as we celebrate the classics!

Whether you have a beautifully restored muscle car, vintage cruiser, antique truck, hot rod, or a classic that's been part of your family for generations, we'd love to have you showcase it on Fort Myers Beach.

📍 Santini Marina Plaza
🕘 9:00 AM – 11:00 AM Car Show & Coffee
🚓 Escorted Cruise Following the Show
🌭 Lunch Gathering at Detroit Dawgs at Norm's Beach Parking

This is a free community event and a great opportunity to share your vehicle, meet fellow enthusiasts, and help continue bringing exciting events back to Fort Myers Beach.

Space is limited, so pre-registration is encouraged.

To register your classic vehicle, contact:

📞 Dennis Wagaman – 239-940-7749

Presented by What's Up FMB with support from our community partners.