Ally Rocks Fund

Call Directions Website Contact the organization

Ally Rocks Fund Through the use of Art, we raise awareness to save lives worldwide. Out of our grief, Ally Rocks 405 was born. Ally was the light of our lives.

Ally Rocks Fund is a nonprofit 501c3 whose purpose is to raise awareness against drinking and driving in honor of Allyson Goad who lost her life to a drunk driver on September 11, 2021. Allyson Goad, at the age of 22 years young, was taken from this world, her family and her friends by a drunk driver on September 11th, 2021. Her friends and family began painting rocks and hiding them, primarily at Ally's favorite vacation place, Universal Studios Orlando, to share her story. She was everyone's best friend. She was everyone's hero. As her story was heard, Ally Rocks began growing, exponentially. Complete strangers began hiding art everywhere for Ally. That's when ALLY ROCKS FUND was born. We now have thousands of "Team Ally" members who hide their own creations to put an end to the global epidemic that kills around 273,000 people worldwide each year (according to the International Transport Forum). Mission Statement: ALLY ROCKS FUND (Ally Rocks 405) raises awareness against Drinking and Driving through the creativity of artists worldwide. By supporting Ally Rocks, you are supporting the creation of art targeted to save lives by stopping drinking and driving in honor of Allyson Goad. AI Disclosure Statement: At Ally Rocks 405, we utilize generative AI as a supplementary tool for administrative research, ideation, and visual formatting to maximize our reach in saving lives. Every training module, educational asset, public safety message, and advocacy deliverable is authored, thoroughly reviewed, and finalized by our team to guarantee authentic, victim-centered integrity and total accuracy.

10/11/2026

“Each day, millions of police officers do the selfless work of putting their lives on the line to protect civilians, frequently responding to or preventing crises completely with no recognition.” — Letitia James

Every time I stand in front of a room of law enforcement officers—whether speaking at a police academy, teaching a DRE school, or presenting at a conference—I leave a piece of my heart behind.

As Ally’s mom, sharing the hard details of her crash scene investigation and prosecution isn't easy. But when I look into the eyes of the officers in the room, I see the weight they carry and the deep dedication they have to keeping our roads safe.

I see officers carrying a piece of Ally with them—holding a challenge coin, wearing a button with her smile, or taking extra care during traffic stops to ensure another family never has to experience what ours did.

To every officer, investigator, and first responder fighting impaired driving every day: thank you. You are the frontline that saves lives, and we are honored to stand alongside you in this mission. 💜

✨ Introducing The Ally’s Legacy Memorial Set Series ✨We are proud to present an annual, highly exclusive collectible fun...
10/10/2026

✨ Introducing The Ally’s Legacy Memorial Set Series ✨

We are proud to present an annual, highly exclusive collectible fundraiser created to keep Ally’s spirit vibrant while driving our mission to end impaired driving.

Strictly limited to only 250 numbered sets worldwide, each release pairs a custom-designed challenge coin and an original trading card. Once sold out, the design is retired permanently! 🕊️

Honor & Celebration Timeline:
🗓️ Sept 11 (Preorders Opened): Marking the anniversary of Ally’s crash, we turn profound grief into actionable purpose.
🗓️ Nov 7 (Shipping Begins): On Ally’s birthday, sets ship out nationwide to celebrate her life, joy, and legacy.

What Makes This Inaugural Release Special:
🪙 Custom Challenge Coin: Designed by Cody James (Byrnes Mill Police Dept), this substantial 3" x 3" laser-etched coin honors our partnership with law enforcement. The design captures Ally's love for magic—featuring a Phoenix rising from the ashes on the front, and the Auror Ministry badge, Marauder’s Map, and Butterbeer on the back, bordered by our core imperative: "Don't Drink and Drive."
🃏 Collectible Trading Card: Created by artist Mike "The Card Guy" Rhoades, featuring vibrant magical artwork on the front and Ally’s portrait on the back, handwritten with your set's unique edition number (NO. ___ / 250).
🛡️ Protected & Ready: Both pieces ship in high-quality protective cases.

Direct Impact 💙
Proceeds power the Ally Rocks Fund (a registered 501(c)(3) non-profit), directly supporting law enforcement training, legislative reform, and community education to stop drunk driving.

📦 Specs at a Glance:
Includes: 1 Dual-Sided Numbered Coin + 1 Dual-Sided Numbered Card
Limit: 250 Sets Worldwide
Preorders: Opens Sept 11
Ships: Nov 7

Claim your Legacy Memorial Set now and help us take a stand for safer roads.

👉️ Preorder at https://www.allyrocks405.com/product-page/ally-s-legacy-memorial-set-series

10/08/2026

Sweatshirt weather is here! 🍂🤎

As the temperatures start to drop, it’s the perfect time to grab an Ally Rocks 405 sweatshirt and stay cozy while supporting our mission. 💙

Every purchase helps us continue sharing Ally’s story, raising awareness about the dangers of impaired and distracted driving, and working to save lives in her honor.

🛍️ Grab yours and wear Ally’s story with you all season long!

Shop now: allyrocks405.com

📣🥎📣THANK YOU!📣🥎📣Another massive thank you to our Grandstand Sponsor, Take Ten Tire & Service (taketentire.com), for thei...
10/06/2026

📣🥎📣THANK YOU!📣🥎📣

Another massive thank you to our Grandstand Sponsor, Take Ten Tire & Service (taketentire.com), for their outstanding commitment. Their generosity is making a significant impact by supporting our mission.

Ally Rocks 405 remains steadfast in our dedication to fostering Community, Engagement, and Education to reshape societal views on impaired driving. We are working towards a future where this devastating choice is no longer the world’s most socially accepted crime.

Sponsorship opportunities are still available! Your support is crucial to furthering our mission.

Visit our website at www.allyrocks405.com/softball for more information about sponsorships!










Ally Rocks 405 was honored to stand alongside dedicated leaders at the Guardians of Tomorrow Summit last week at OKANA R...
10/05/2026

Ally Rocks 405 was honored to stand alongside dedicated leaders at the Guardians of Tomorrow Summit last week at OKANA Resort in OKC! 🌟🙌

​As the keynote speaker for this powerful two-day conference, our Executive Director had the privilege of addressing attendees who traveled from near and far—stretching from Texas all the way to Alaska—all united by one shared mission: protecting the innocent and safeguarding our youth. 💙✨

​Here are a few highlights from our time at the summit:
​🎤 Actionable Keynote Strategies: Our presentation focused on proven, life-saving strategies for educating high school students and young drivers on the critical dangers of impaired driving before a life-altering choice is made.
​🕶️ Hands-On Learning: At the Ally Rocks 405 booth, attendees stepped into the driver’s seat using Innocorp Fatal Vision goggles, experiencing firsthand how impairment impacts vision, reaction time, and coordination.
​🤗 Spreading the Mission Far & Wide: Visitors stopped by our booth to grab a Pocket Hug to hide in their home communities, carrying our message of safety, remembrance, and awareness back to towns across the nation!

​Thank you to everyone who stopped by, connected with our team, and joined the movement to protect our youth on and off the road. Together, we are saving lives! 🚗💨

​

10/04/2026

It’s been a LONG time coming to finally make a spotlight video for Mackenzie Dubecky! 🫶🏻

Mackenzie officially joined Ally Rocks 405 in 2022, but trust us… she’s been part of the family for WAY longer than that! After earning her Criminal Justice degree, Mackenzie accepted a position with the ABLE Commission — and she’s been putting her passion for making a difference to work ever since! She’s painted TONS of beautiful rocks that have been hidden all over the world.
She’s even made trips to Florida not only to visit family, but to hide HUNDREDS of Ally Rocks along the way!

You can almost always find her showing up, helping out, and participating at our local events. Mackenzie is a huge part of what makes Ally Rocks 405 so special, and we’re SO thankful to have her.

Thank you for always showing up, Mackenzie! We love you! 🩵🥰

09/29/2026

“Have you ever wanted a future that you can’t have?” 💔

​Behind every drunk driving statistic is a face, a story, and a family left carrying an unbearable heartbreak. Ally grew up here in Oklahoma, but her life was taken in Texas by an impaired driver.
​Drunk driving doesn’t care about state lines, and it doesn’t discriminate. No one is safe when someone chooses to drive impaired:

​📍 Texas: Ranked #3 worst state in the nation for drunk driving and holds 17 of the deadliest cities in America due to impaired driving.
📍 Oklahoma: Ranked #10 overall in the nation for drunk driving fatalities.

​Ally’s death was 100% preventable. It wasn't an accident—it was a choice.

​We work hard every single day so no other family has to endure this loss. Please, make the right choice before getting behind the wheel. Honor Ally. Drive safe, save lives. 🛑💙

​

09/28/2026

The 2026 Ally Rocks 405 Benefit Jersey by Bolt is still available for a limited time only, and it is entirely inspired by our irreplaceable sunshine. 🌻

Every detail tells a story:
✨ Ribbonheart logo designed by her dad, Frankie
✨ Softball Padfoot on the arm
✨ Softball sunflower for "You Are My Sunshine," the song her mom always sang to her
✨ "Team Ally 22" on the back to honor her forever age

Wear it loud, support her legacy, and help us share the message: Don't Drink & Drive. Order yours now before they are gone! ❤️💙
https://www.allyrocks405.com/category/all-products

Address

Edmond, OK

Alerts

Be the first to know and let us send you an email when Ally Rocks Fund posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Organization

Send a message to Ally Rocks Fund:

Shortcuts

Share