Marine Retailers Association of the Americas

06/17/2026

**The New Fundamentals**

The marine industry isn't standing still, and neither should your dealership.

This year's Dealer Week is focused on the fundamentals that matter most today: AI, changing customer expectations, and running a more efficient business.

Join marine retailers, marinas, and boat dealerships for three days of practical education, real conversations, and strategies you can take back and put to work.

With new speakers, fresh perspectives, and actionable sessions, Dealer Week is built to help you navigate what's next and strengthen your business for the future. Learn more at Dealerweek.com

06/16/2026

From 0 to 130+ training courses in 5 years. 📈

When Kendra Naile entered the marine retail industry, she didn't come from "lake life." But through sheer curiosity, strong mentorship, and an incredible commitment to continuous learning, she climbed the ranks to become Assistant Manager and Training Manager at Russell Marine.

Now, she's the one empowering others to track their professional growth and maximize their learning resources.

Check out her inspiring career trajectory and learn how Russell Marine builds an award-winning culture of development:

[https://mraa.com/the-unconventional-hire-that-became-a-dealership-leader/]

📸: Kendra Naile

06/16/2026

Check out this virtual event happening tomorrow!

HAPPENING TOMORROW MORNING!
Don't miss the our next virtual event, Building the Next Generation of Leaders.

📅 June 17 | 9–10:30 AM EDT | FREE & open to all

The marine industry's future depends on the talent and leadership we develop today. Join us for a powerful panel conversation with three dynamic leaders:

🎤 Carly Hysell – Associate Director of Global PR & Communications, Garmin
🎤 Victoria Low – CEO, The Magenta Project
🎤 Caroline Carnahan – CEO & Co-Founder, Springfield Marine Group

As we kick off the 2026 1+1 mentoring program, these women will share their perspectives on attracting talent, building the next generation of leaders, and shaping the future of our industry.

Whether you're early in your career or a seasoned pro, this conversation is for you. Register now! https://events.firecrown.com/firecrown-events/soundings-trade-only-1-1-mentoring-peer-to-peer-connection-program-virtual-kickoff-event-part-of-the-women-in-the-industry-series

Thank you to our sponsors: Garmin, Springfield Marine Company, Yamaha WaterCraft, Sea Tow , West Marine, MarineMax, Marine Retailers Association of the Americas

This event is the kickoff to our 2026 1+1 Mentoring Program, and I would like to thank all of the mentors and mentees. This is the largest group we have had with more than 150 mentoring sessions happening. It offers an outstanding way to learn, connect and advance your career.

06/15/2026

A successful boat show doesn’t end when the doors close.

The dealerships that see the best results don’t just collect leads. They have a follow-up plan.

Before your next show:

- Capture more than just contact information. Ask about buying timeline, interests, and trade-ins.
- Follow up within 24–48 hours while your conversations are still fresh.
- Personalize your outreach and make it easy for customers to take the next step.
- Track what works so you can improve your process for the next event.

Small improvements before and after the show can turn more conversations into long-term customers.

For more in-depth resources on post boat show follow ups, check out our Resource Page. Link in bio.

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06/13/2026

New Boat Biz Podcast features is out!

This podcast is with Matt Ginsburg from Huntington Bank discussing technology, the boating industry in 2026, and more!

You can catch this episode on out YouTube, Spotify, and Amazon podcast at Boat Biz Podcast or link in our bio!

06/11/2026

THIS MONTHS SPOTLIGHT! 💡

Today's buyers do their homework before they ever step into your dealership. They compare listings, research pricing, and expect transparency around what's included and why costs vary.

While discounting can help move inventory, relying on price alone can erode margins and weaken long-term brand value.
The stronger approach? Lead with value. Clear communication, transparency, and a compelling reason to choose your dealership help build trust, protect margin, and drive profitability without racing to the lowest price.

FULL RESOURCE IN COMMENTS! 👇🏽

06/09/2026

This Saturday’s Boat Biz Podcast features Matt Ginsburg from Huntington Bank discussing the marine industries’s 2025 performance and the outlook of 2026.

Catch our podcast on Spotify, YouTube, and Amazon podcast this Saturday June 13th at 11am!

06/08/2026

Marine title clerks keep boat transactions compliant, accurate, and moving forward. They protect revenue, reducing costly errors, and ensuring everyone gets paid correctly and on time.