04/24/2026
Interview Highlight: James Gifford
Name: James Gifford
Years in Georgia: Lifelong Georgian (born in St. Petersburg, FL; moved to Georgia as an infant)
Years with the Company: 10 years
IBEW Local: 1997
Background & Journey
James Gifford has spent his entire life in Georgia and the last decade dedicated to his work with the company. His roots, both professionally and personally, reflect long‑term commitment, stability, and purpose.
When asked about his greatest personal achievement, James points not to a job title or milestone, but to what matters most to him: getting married, starting a family, and finding his purpose in life. This sense of purpose carries through everything he does.
IBEW Local 1997 Experience
For James, the most meaningful part of being a member of IBEW Local 1997 is the people.
He highlights:
Continued support
Strong leadership
Camaraderie among members
These elements have shaped his experience and reinforced his belief in the strength of community and collective growth.
Podcast & Personal Mission
James is also the creator and host of “The D.E.N. Perspective” podcast.
His journey into podcasting began in 2000, after encouragement from a friend and years of speaking at community events. What started as sharing inspirational messages on social media quickly gained traction, drawing a large and engaged following across platforms.
Podcast Focus
James’ content centers on:
Faith and belief
Owning your thoughts
Personal accountability
Growth mindset
Becoming better than you think you are
The name D.E.N. stands for Determination, Effort, and Necessity — qualities James believes are essential to success in any endeavor.
Purpose & Vision
James’ goal is simple but powerful:
To reach as many people as possible and inspire them to become the best version of themselves.
He openly acknowledges that growth can be difficult, but emphasizes that it is never impossible. According to James, disbelief and fear often stop people before they ever begin — and his mission is to challenge that mindset.
Where to Find the Podcast
James’ content is available on:
Facebook
Instagram
TikTok
YouTube
Spotify
Why James Stands Out
James Gifford is driven by purpose, grounded in family, committed to teamwork, and passionate about helping others grow. His influence extends beyond his role, making him a positive voice both within the organization and in the broader community.