05/04/2026
🌍 MEDA at the | Beyond Borders Conference in Ghana 🇬đź‡
From April 27–29, MEDA participated in the SHEA 2026 | Beyond Borders Conference in Accra, organized by the Global Shea Alliance, a leading multi‑stakeholder platform bringing together producers, women’s groups, SMEs, brands, NGOs, and development partners across West Africa.
The conference spotlighted opportunities to strengthen cross‑border trade, sustainability, and inclusive market growth across the global shea sector. MEDA was pleased to host a booth and engage with partners and practitioners advancing the sector.
On Day 2, Diaka Diallo Sall, MEDA’s Regional Director for West & Central Africa, moderated the panel “Marketing Beyond Borders,” exploring key trends shaping international trade, market access, and value‑chain opportunities in the shea sector and related industries.
On Day 3, Dr. Zakaria Issahaku, Regional Business Value Creation Lead for West & Central Africa at MEDA, delivered a presentation on how agri-food systems transformation can turn informal shea jobs into decent livelihoods for women and youth.
The team also connected with Murijana Abubakr, entrepreneur and founder of Suglo Suhudoo Enterprise, supported through the project, who showcased locally-produced shea butter products.
The event was a strong reminder that transforming agri-food systems requires connecting markets, entrepreneurs, and resilient business models.