Yellow Blue

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Yellow Blue

Yellow Blue is a platform about Ukrainians creating value around the world.

We make Ukrainians visible by sharing stories of entrepreneurs, professionals, and changemakers who succeed abroad, support Ukraine, and stay connected to their roots. Yellow Blue is more than just a business platform — it’s a community of Ukrainians with two homes in their hearts: one in Ukraine and one in the country where they’re building their future. We unite entrepreneurs eager to expand globally, enter new markets, and explore new opportunities. What We Do
- Building a Professional Community: We create a space for entrepreneurs to share experiences, gain support, and connect with partners worldwide. Our network helps businesses, investors, and local partners collaborate and grow.

- Sharing Real Stories: We publish success stories of Ukrainian businesses abroad and personal journeys of those who have integrated into new societies. Their challenges, strategies, and achievements inspire others to succeed.

- Promoting Ukrainian Businesses: We help entrepreneurs adapt their marketing materials for international audiences and provide expert insights and market analysis. Our mission is to enhance the visibility of Ukrainian businesses and connect them with new customers worldwide.

- Providing Expert Information: Through interviews, articles, and podcasts, we offer practical advice on investments, regulations, and business opportunities in various countries.

10/08/2026

When “yes” can mean “no,” silence signals disagreement, and a raised voice is just a sign of engagement, cross-cultural communication becomes a delicate art.

What Ukrainians view as initiative, directness, or a drive for quick results is often interpreted very differently in an international environment.

Maryna Starodubska—cross-cultural consultant, adjunct professor at Kyiv-Mohyla Business School, and author of Understanding Ukrainians: A Cross-Cultural Perspective—breaks down five common missteps Ukrainians make in multicultural teams.

👉 Read the column on YB:

English version: https://yellowblue.pro/columns/222-when-yes-means-no-five-missteps-ukrainians-make-in-multicultural-teams

Ukrainian version: https://yellowblue.pro/uk/columns/222-koly-tak-oznachaye-ni-piat-khalep-ukrayintsiv-u-multykulturnykh-komandakh

10/05/2026

“Dad’s Lullaby” is a documentary about Serhiy, a veteran who returned home in 2018 after nearly three years in eastern Ukraine. His wife Nadiia and their three sons were waiting for him, but coming home also meant trying to find his place again within his family and civilian life.

Director Lesia Diak initially wanted to tell the story of a family waiting for a husband to return from war. Eventually, she became part of the story herself, bringing in her own experience of waiting, loss, and trying to understand what happens to a person after they return from the front.

We look at “Dad’s Lullaby” and the experience shared by thousands of Ukrainian families.

👉 Read more on YB:

English version: https://yellowblue.pro/vybrane/215-dads-lullaby-a-film-about-a-veterans-return-to-civilian-life

Ukrainian version: https://yellowblue.pro/uk/vybrane/215-tatova-kolyskova-film-pro-veterana-ta-povernennia-do-tsyvilnoho-zhyttia

Photo credits: Dad’s Lullaby / Lesia Diak

10/02/2026

YB has launched a newsletter, and we’re ready to jump straight into your inbox ✉️

Leave your email on our website, and every two weeks, you’ll get a newsletter curated by our team: our best stories and columns, exclusive YB recommendations, and a sneak peek at what’s coming next.

Sign-up instructions are in the carousel.

See you in your inbox! ✉️

https://yellowblue.pro/

09/30/2026

On August 28, a Russian attack destroyed 35,500 Vivat books stored at a Nova Poshta depot in the Kyiv region. The direct loss to the publishing house amounted to UAH 16.6 million.

This was not Vivat’s first major blow. In May 2024, a Russian strike on its sister company, the Factor-Druk printing house in Kharkiv, killed seven employees and injured 22 others, while also destroying 50,000 book blocks and production materials.

In her latest column, Vivat CEO Yuliya Orlova explains how her team navigates recurring crises, why the company chooses growth over survival, and why they are launching Lilith — a new imprint specializing in romance, romantic fantasy, and romantic thrillers.

👉 Read the column on YB:

English version: https://yellowblue.pro/columns/221-yuliya-orlova-on-vivats-losses-and-launching-lilith

Ukrainian version: https://yellowblue.pro/uk/columns/221-yuliya-orlova-pro-vtraty-vivat-i-zapusk-lilith

Photo credits: Yuliya Orlova / Vivat

09/29/2026

This autumn, Yellow Blue is launching several new projects: opinion columns, a newsletter, and a new interview series.

In her debut column, Yellow Blue Editor-in-Chief Yuliana Skibitska shares what to expect from these new formats and reflects on the experiences of Ukrainians at home and abroad—and why we don’t need to compete over who has it harder.

“We may process the war differently, carry different scars, and even envision different futures. None of that makes anyone less of a Ukrainian.”

👉 Read the first column on YB:

English version: https://yellowblue.pro/columns/217-yellow-blue-launches-new-projects-this-autumn

Ukrainian version: https://yellowblue.pro/uk/columns/217-yellow-blue-zapuskaye-novi-proyekty-tsiyeyi-oseni

09/28/2026

Svitlana Odynets considers Ukrainian migration one of the most successful examples of Ukrainians fending for themselves independently in free Ukraine. According to her, migration helped millions of people weather difficult economic times, particularly the 1990s, and develop skills that are now proving useful during the full-scale invasion.

At the same time, the state still maintains a condescending attitude toward migrants. Women have felt this especially strongly, having spent years living between two countries, working in other families, and raising their own children from afar while remaining an integral part of Ukrainian society.

Yellow Blue editor-in-chief Yuliana Skibitska spoke with Svitlana Odynets about Ukrainian migration, stereotypes surrounding migrant women, returning home, and how the war has reshaped the relationship between Ukraine and its diaspora.

👉 Read the interview on YB:

English version: https://yellowblue.pro/vybrane/218-svitlana-odynets-on-female-migration-stereotypes-and-return

Ukrainian version: https://yellowblue.pro/uk/vybrane/218-svitlana-odynets-pro-zhinochu-mihratsiiu-stereotypy-ta-povernennia

Photo credits: Svitlana Odynets

09/23/2026

In 2018, 17-year-old school student Valentyn Frechka from Zakarpattia made paper from fallen leaves and won the Genius Olympiad in the United States. Two years later, he improved the technology, founded Releaf PAPER, and began working with the Ukrainian offices of L’Oréal and Samsung and the Le Silpo premium supermarket chain.

Since 2022, Frechka has been developing Releaf Paper in France, where the company has built its own production line and now supplies thousands of tons of paper and packaging to Uber Eats, LVMH, Kering, L’Oréal Group, and other global companies.

Yellow Blue journalist Sofiia Korotunenko spoke with Frechka about turning a school experiment into an international business, choosing fallen leaves as an alternative to wood, working with luxury brands, and his ambitions for the global market.

👉 Read the interview on YB:

English version: https://yellowblue.pro/vybrane/205-releaf-paper-makes-paper-from-fallen-leaves-for-global-brands-interview

Ukrainian version: https://yellowblue.pro/uk/vybrane/205-releaf-paper-vyhotovliaye-papir-z-opaloho-lystia-i-prodaye-svitovym-brendam-interviu

Photo credits: Releaf Paper / Valentyn Frechka

09/21/2026

Four people featured on Yellow Blue whose work supports Ukraine, each in their own field.

This time, we brought together quotes from German paramedic Maxim Dohrmann, journalist Kristina Berdynskykh, photographer Sasha Maslov, and conservator Dariia Martyniuk.

Swipe through the carousel and read their full stories on Yellow Blue:

Kristina Berdynskykh: https://yellowblue.pro/vybrane/190-kristina-berdynskyh-explains-how-to-work-with-foreign-media

Sasha Maslov: https://yellowblue.pro/vybrane/188-how-sasha-maslov-photographs-the-war-in-ukraine

Dariia Martyniuk: https://yellowblue.pro/vybrane/179-how-dariia-martyniuk-preserves-memory-at-auschwitz-birkenau

Maxim Dohrmann: https://yellowblue.pro/vybrane/196-maxim-dohrmann-on-medical-evacuation-in-ukraine

09/18/2026

Ukrainian brand GUNIA project and international publishing house ASSOULINE have announced Naïve My Love: Ukrainian Art of the 20th Century, a new book presenting 40 Ukrainian naive artists to the world.

Decades ago, their works were found at local markets, tucked away in attics, or painted directly onto household furniture. Now, they are becoming part of an international publication dedicated to 20th-century Ukrainian art.

Yellow Blue journalist Roksana Rublevska spoke with the book’s curator and РОДОВІД publishing house founder Lidia Lykhach about tracing forgotten artists, selecting an untitled work for the cover, and the international trajectory of Ukrainian self-taught art.

👉 Read the story on YB:

English version: https://yellowblue.pro/vybrane/216-assouline-book-on-ukrainian-naive-art-lidia-lykhach

Ukrainian version: https://yellowblue.pro/uk/vybrane/216-assouline-vydaye-knyhu-pro-ukrayinskyy-nayiv-lidiya-lykhach

09/16/2026

For more than four years, World Central Kitchen has been working in Ukraine, providing food to frontline communities, supporting displaced people, and helping on the sites of Russian attacks.

Following Russia’s full-scale invasion of Ukraine in 2022, WCK’s work in the country started with serving hot meals at the Lviv railway station. Today, it has grown into a large operation with teams working across different regions of Ukraine.

Yellow Blue journalist Artem Moskalenko spoke with Yuliia Stefaniuk, who leads WCK’s Ukraine mission, about working near the front line, responding after Russian attacks, and the scenarios the team is preparing for today.

👉 Read the interview on YB:

English version: https://yellowblue.pro/vybrane/208-how-world-central-kitchen-helps-ukraine

Ukrainian version: https://yellowblue.pro/uk/vybrane/208-yak-world-central-kitchen-dopomahaye-ukrayini

Photo credits: World Central Kitchen / Yuliia Stefaniuk

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http://www.yellowblue.pro/

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