Tourism Pemberton

08/29/2026

A whimsical Saturday in the Meadows: Join Za Ropa Ranch tomorrow at their farm for a day of flowers, croissants, coffee and horse cart rides.

Za Ropa Ranch Flower Pick Pop-Up
• flowerrancher Flower Patch picking
• Croissants from Blackbird Bakery
• Coffee by Gradient Coffee
• Horse & Cart rides with Bonnie and Clyde

When: 8:30am to 2pm
Where: 8573 Pemberton Meadows Road

08/26/2026

Tourism Pemberton has released a new MRDT Community Assessment exploring whether visitor-funded investment could support local businesses, recreation and stewardship, visitor services, and community experiences. MRDT is widely used across BC to invest in local visitor economies, but Pemberton and Area C currently don’t have access to this dedicated funding source. The report is an invitation to learn more, ask questions, and help shape the conversation about what MRDT could mean for our community.

Tourism is here in the Sea to Sky, and is coming. Together, we have an opportunity to consider how it can contribute positively to the Pemberton we want for the future.

Learn more: https://www.tourismpembertonbc.com/mrdt

08/26/2026

At the top end of the Sea to Sky highway, Pemberton is a little farming community with big adventures. Surrounded by beautiful rivers, dramatic peaks and farms producing organic and regenerative produce, visitors can experience the beauty of the Coast Mountains in incredible ways. From climbing trails on horseback to soaring off paragliding jumps, picking fresh berries to tasting craft beers grown and brewed onsite.
It’s a land of colourful flowers, family-friendly fun, tasty meals and great wilderness exploration.

*As you may know, areas of British Columbia are currently dealing with wildfires. However, British Columbia is a very large and diverse province, and there are many areas that are not directly impacted, are open for business, and are ready to welcome guests. If you’re travelling in BC, check real-time wildfire conditions under “Know Before You Go” at www.supernaturalbc.com”

Pemberton and its businesses are open and welcoming visitors.

Super, Natural British Columbia

08/22/2026

The Beer Farmers Sunflower Maze is open! Check out the last of this Summer’s blooms before the seasons change.

Some of us got a sneak peek at Slow Food Cycle Sunday last weekend riding by the field - now everyone can get lost amongst the sea of yellow exploring the maze.

Flowers follow their own timeline so make sure to catch them soon before they go - they are expected to last a couple of weeks.

📍The Beer Farmers
🕓 12-8pm
🎟️ $5/person or $15/family

08/20/2026

One of the most beautiful drives in the region is a stretch of road that connects Pemberton to Visit Lillooet. ‘The Duffey’ (Duffey Lake Road — Highway 99) is where the lush rainforest of the Sea to Sky gives way to the Interiors semi-arid and rugged landscape reminiscent of an Old Western.

You turn one corner and the landscape changes in an instant thanks to the rain shadow of the Coast Mountains.

If you’re looking for a different weekend getaway, Pemberton and Lillooet make for a combination of delicious food direct from our farms, big adventures, beautiful drives, wineries and craft breweries and educational trips with Xwisten Experience Tours.

📍Duffey Lake or Teq, meaning ‘log jam’, in St'át'imcets

On the unceeded territory of the St’at’imc Nation

08/16/2026

A 21-Year Pemberton Tradition 🌾🚲

Slow Food Cycle Sunday was founded in 2005 and started by Anna Helmer and Lisa Richardson, two Pemberton residents concerned that irreplaceable farmland is under constant development pressures. The bike ride is a way to inform people of the importance of farmland, to allow townspeople to spend the day in the country and to give farmers and consumers a chance to connect.

“It’s Pemberton’s own Moveable Feast,” says Lisa. “The ride is slow and social; it’s like a street party, gorgeous scenery, all kinds of bikes, lots of families, all kinds of fashion from bikini tops to spandex, all kinds of bikes from cruisers to tandems to downhill rigs”.

NEED TO KNOW:
If you're travelling to Pemberton today, please note that the Pemberton Meadows Road is closed from 10am to 3pm to vehicle traffic and is just for participants today. Some businesses may be closed today as they are participating as a vendor - or to enjoy it themselves. If you would like to join, you can buy your tickets all day and ride up to the start line.

Get your tickets: https://www.zeffy.com/en-CA/ticketing/slow-food-cycle-sunday-by-tourism-pemberton

08/14/2026

Here's your Quick Guide to Slow Food Cycle Sunday stops! Save this for easy reference on where to find what you're looking for.

Get your tickets now: https://www.zeffy.com/en-CA/ticketing/slow-food-cycle-sunday-by-tourism-pemberton

08/13/2026

Early Bird ticket prices will only last until 9am tomorrow! Get yours now to save up to 50%!

Last chance to save on Slow Food Cycle Sunday tickets! 🚲🌿

Tomorrow, advance ticket pricing comes to an end. If you're planning to join us this weekend, you can up to 50% by getting your tickets today instead of at the starting line.

🎟️ Early Bird pricing ends tomorrow (August 14)!
• $7.50 per person
• $25 per family

Event Day Pricing (Aug 14–16)
• $12.50 per person
• $50 per family

Children 5 and under are FREE
Family tickets include up to 6 people (2 adults + 4 children under 19)

https://www.zeffy.com/en-CA/ticketing/slow-food-cycle-sunday-by-tourism-pemberton

08/12/2026

Five more sleeps until Slow Food Cycle Sunday! Read our blog to learn more about this community event and why it's been happening for 21 years!

Make sure to get your tickets by August 14th to save up to 50% and be entered to win a Ziptrek Ecotours Inc. Tour for Two.

Every August, thousands of locals and visitors gather in the Pemberton Meadows for one of the Sea to Sky's most iconic events: Slow Food Cycle Sunday . Equal parts bike ride, farm tour, market, and community celebration, this unique event invites participants to slow down, connect with local gr