04/11/2026
A big thank you to FIA SA for inviting our Head of Brand, Communications and Partnerships, Katrina Ranford, to speak at its Showcase about Lutheran Care's Be the Village marketing campaigns to recruit foster carers, created with help from Adelaide creative agency WO Advertising.
It was great to share how we're using joyful, playful messaging to raise awareness and generate enquiries from people who might consider becoming foster carers.
We received some good feedback, particularly around the value of hearing about a marketing objective that isn't measured in dollars raised, but in awareness, engagement and potential foster carer enquiries. There was also a real appreciation for the use of positive, uplifting messaging in a world that can often feel full of doom and gloom.
The Showcase was also a wonderful opportunity for our team to connect with other organisations and charities doing fantastic work across fundraising and marketing.
Congratulations to FIA SA on a successful Showcase.
To watch the most recent TV commercial in the Be the Village series, titled Dog, visit: https://youtu.be/2cDq7t6SGug