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International Carwash Association

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Wheaton, IL
International Carwash Association

Connecting the car wash community.

International Carwash Association® (ICA) is the nonprofit trade group representing the professional car wash industry in North America and around the globe. The Association represents thousands of car wash professionals and businesses, and the industry's leading retailers and suppliers.

10/29/2026

Think real-world stories, not theory.

We're looking for operators, experts, and solution providers with case studies, benchmarks, and measurable results to share at The Car Wash Show™ 2027.

Submit your proposal by November 11! https://hubs.ly/Q04CRf6y0

10/28/2026

When you suddenly lose a member, do you know where they go?

Find out with Pulse™ Q4! The latest issue is now available on our website.

The focus of this issue is transactional loyalty and churn. Have you wondered how to capitalize on loyalty beyond membership? If so, how can you leverage returning customers that don't want to become members?

These are the questions that Pulse™ Q4 will help you answer.

Q4 also includes the essential consumer, retailer, supplier, and economic Pulse™ information. This will allow us to take a holistic look at 2026, completing an annual cycle of trends related to membership, perception, pricing, and more.

Read the latest issue of CAR WASH Pulse™ on our website now: https://hubs.ly/Q04Cx1pz0

10/26/2026

Magazine is full of valuable content that the industry continues to from. With the next issue releasing next month, we wanted to take the time to highlight the most popular articles from this year so far.

The top four articles from 2026 are:

1. Richard Enning Joins the Car Wash Hall of Fame
2. Time to Sell
3. Beyond Membership:
4. The Feedback Operators Never Hear

These pieces give us a glimpse at the important things that have been happening in our industry. From triumphs for industry legends to the importance of understanding members, CAR WASH Magazine has been featuring information that you can't get anywhere else.

Catch up before the winter magazine releases.

Not an ICA member? Join today at https://hubs.ly/Q04Cp5lk0

10/24/2026

It's that time of the week! Check out the most recent News:

🫧 Rinsed Releases Q3 2026 Quarterly Car Wash Industry Report
🫧 Welcomemat Releases Q3 2026 IMPACT Report
🫧 Register for the Pulse™ webinar in two weeks! https://hubs.ly/Q04Cd8cw0
🫧 Submit your proposal to speak at The Car Wash Show™: https://hubs.ly/Q04Cd86_0

Press Releases:

🫧 Splash Car Wash Promotes Jason Frank to Chief Operating Officer
🫧 Free Car Wash with Food Donation Set for October 24-25
🫧 WOW Carwash to donate $28,000 to St. Jude Walk happening this Saturday

Not signed up for our weekly newsletter? You're missing out on great industry content! Sign up for the latest developments here: https://hubs.ly/Q04Cd8bP0

10/23/2026

This month, ICA's Champions focuses on two familiar and industry-leading brands: Car Wash Superstore and Kleen-Rite Corp.

The need for quality equipment is never ending in the industry. Whether it's new products for a new wash or reliable service for long-term use, Car Wash Superstore and Kleen-Rite work tirelessly for our industry.

Learn more at https://hubs.ly/Q04C5pnX0 and https://hubs.ly/Q04C5pn50

10/22/2026

For the car wash managers out there: by the time your attendant finishes their opening line, about 90% of the sale is already decided.

The good news is that first minute can be coached, one moment at a time. The one most teams skip is the simplest, and that's actually asking for the sale.

If you want to run this with your crew, LEAD put together a free coaching kit with the 60-Second Clock, a paystation scorecard and a six-week huddle plan. Grab it here: https://hubs.ly/Q04C1z6F0

Which part of the first minute is toughest for your team?

10/21/2026

It can be tempting to think of Pulse™'s data as a quarterly asset, but its value extends far beyond immediate insights. With Pulse™ data, we can look at industry trends over the course of months and years.

Take a look at how consumer , subscription , and membership renewal intent have shifted over the course of 2026. Though the numbers are by no means negative, Pulse™ is teaching a more important lesson: that we have to be careful not to let "good" be the enemy of "great."

The next issue of CAR WASH Pulse™ releases next week. With it, we will have a complete picture of how 2026 impacted consumers, operators, and suppliers alike. In the meantime, catch up on all the data and In Focus reports from 2026 to learn what the industry needs to focus on.

Not an ICA Member? Join today: https://hubs.ly/Q04BZhJ80

10/19/2026

Take a Tour with Magazine!

Take a Tour is a great way to see how other washes are setting themselves apart. Many washes use the same chemicals, lighting, or manufacturers for their sites... but what can we actually do to show how we're unique?

In the Fall issue of CAR WASH Magazine, tours for Washed Whale Inc and Clean Express Auto Wash were published. These two washes use their sites and their missions to stand apart from competitors.

Take a moment to see some of the of each wash! For the full tour, make sure to read CAR WASH Magazine Fall.

Not an ICA member? Join here: https://hubs.ly/Q04BDQX_0

10/17/2026

It's that time of the week! Check out the most recent News:

:

🫧 Watch the latest episode of CAR WASH with Amanda Beckett of Wild Water Express Car Wash: https://hubs.ly/Q04BsZy20
🫧 Submit your proposal to speak at The Car Wash Show: https://hubs.ly/Q04BsZBz0
🫧 Register for ICA's Pulse in November: https://hubs.ly/Q04BsZzJ0

Press Releases:

🫧 Wild Blue Car Wash - Marshall Helps Raise More Than $1,000 for Our Redeemer Lutheran Church Youth Group
🫧 Wild Blue Car Wash Helps Raise More Than $1,800 for Trinity Christian Academy FCA

Not signed up for our weekly newsletter? You're missing out on great industry content! Sign up for the latest developments here: https://hubs.ly/Q04BsZzK0

10/16/2026

In the newest episode of Exchange, Amanda Beckett, Director of Marketing at Wild Water Express Car Wash and Ocean Express Car Wash, sat down with ICA's Rich DiPaolo to discuss effective car wash marketing and messaging.

"What does your plan offer that... your competitors don't?" asks Beckett, noting that a winning strategy means creating visible .

Beckett also takes the time to speak to the balance when it comes to . Traditional methods have seen a resurgence, with physical media, signage, and campaigns providing powerful conversions at a time when digital spaces have become heavily saturated with content.

With that in mind, Beckett tackles campaign goals, team structure, and AI implementation. For anyone struggling with membership marketing, this conversation is can't miss!

Watch the latest episode here: https://hubs.ly/Q04Bcw0C0

Address

Wheaton, IL

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+16309310797

Website

http://www.carwash.org/

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