Direct Selling Association

Direct Selling Association Protect, promote and police the direct selling industry Approximately 200 companies are members of the association, including many well-known brand names.
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The Direct Selling Association (DSA) is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers, primarily through an independent contractor salesforce. The cornerstone of the association's commitment to ethical business practices and consumer service is its Code of Ethics. Every member company pledges to abide by the code's standards and procedures as a condition of admission and continuing membership in the association.

05/25/2026
In 2 hours, we’re going inside one of those product stories people reference later and say… how did they actually pull t...
05/12/2026

In 2 hours, we’re going inside one of those product stories people reference later and say… how did they actually pull that off?

In the initial launch:
280,000+ units sold.
$14M+ in revenue.
An entirely new category that didn’t just launch—it stuck.

What makes this session worth your time isn’t just the outcome. It’s the path it took to get there.

The shifts in consumer behavior they paid attention to.
The decisions that shaped the product early.
The moments where things could’ve gone a different direction.

If you’re thinking about innovation, product development, or how to build something your field can actually run with, this is the kind of conversation you don’t want to miss.

We’re live in 2 hours.

Register and join us → https://streamyard.com/watch/tE42pxPjcu2n
Pampered Chef

05/11/2026

In honor of the 250th anniversary of the United States, the Direct Selling Association (DSA) released a video entitled “America at 250: Direct Selling, An All-American Story.”

Julio Zuleta leads Technical Development & Sourcing, which means he’s responsible for turning what’s been designed into ...
05/11/2026

Julio Zuleta leads Technical Development & Sourcing, which means he’s responsible for turning what’s been designed into something that can actually be produced, scaled, and delivered.

And this is where things get tested.

Materials.
Cost.
Supplier capabilities.

The part of the process most people don’t see is often what determines whether something succeeds.

Join us tomorrow→ https://streamyard.com/watch/tE42pxPjcu2n
Pampered Chef

Ideas are easy. Turning them into something real is where things get interesting.Matthew Krumm leads Innovation & Design...
05/09/2026

Ideas are easy. Turning them into something real is where things get interesting.

Matthew Krumm leads Innovation & Design, and his role is turning a direction into something tangible. Something that fits into someone’s routine, earns its place, and actually gets used.

That means making decisions constantly.

What matters most to the user?
What makes this easier, not more complicated?
What’s worth including?

Because every choice shapes how the product shows up in real life.

If you’ve ever worked on building something new, you know this is where things get real.

Join us on May 12th → https://streamyard.com/watch/tE42pxPjcu2n
Pampered Chef

Marilyn Bombard leads Global Product Experience & Innovation at Pampered Chef , and her role sits right at that intersec...
05/08/2026

Marilyn Bombard leads Global Product Experience & Innovation at Pampered Chef , and her role sits right at that intersection—between the business, the product, and the consultants who ultimately make it work.

This wasn’t just about spotting an opportunity in coffee. It was about building something alongside the field, listening closely, and making sure what was created could actually be adopted, used, and sold in a real way.

Because a product doesn’t succeed on its own. It succeeds when people believe in it enough to share it.

That’s the perspective Marilyn brings into this conversation—and it’s a big part of why this worked.

We’re live on May 12th → https://streamyard.com/watch/tE42pxPjcu2n

05/07/2026

America is turning 250, and the story of direct selling is part of that history.

For generations, people have exercised the right to choose independence and to build businesses on their own terms, connecting with customers, earning trust.

Direct sellers’ choice to be independent empowered them to build something of their own, and now it’s time to tell those stories.

Through America at 250: Direct Selling, An All-American Story, we’re inviting direct sellers across the country to share, in their own words, why they chose independence over employment.

Your story matters. And it deserves to be heard.

Be a part of the story. Add yours here: https://www.dsa.org/submit-my-story

At DSU, DSA pointed back to a constant for the direct selling channel: connection still matters.Orville Thompson and Hei...
05/06/2026

At DSU, DSA pointed back to a constant for the direct selling channel: connection still matters.

Orville Thompson and Heidi Thompson built Scentsy on that belief, and today, those connections are at the center of how people build, each in their own way, each contributing to a larger story.



Direct Selling News

From the DSU stage, we talked about the people who saw work differently.Doris Christopher built Pampered Chef  around re...
05/01/2026

From the DSU stage, we talked about the people who saw work differently.

Doris Christopher built Pampered Chef around real lives, not rigid paths.

Today, that decision plays out in thousands of different ways—each one reflecting how work fits into a person’s life, each one part of a larger story.



Address

1667 K Street NW, Ste 1100
Washington D.C., DC
20006

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+12024528866

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