Direct Selling Association

Direct Selling Association Protect, promote and police the direct selling industry Approximately 200 companies are members of the association, including many well-known brand names.
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The Direct Selling Association (DSA) is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers, primarily through an independent contractor salesforce. The cornerstone of the association's commitment to ethical business practices and consumer service is its Code of Ethics. Every member company pledges to abide by the code's standards and procedures as a condition of admission and continuing membership in the association.

Tomorrow, four of direct selling's leading marketers come together for a conversation on growth, AI, holiday readiness, ...
06/24/2026

Tomorrow, four of direct selling's leading marketers come together for a conversation on growth, AI, holiday readiness, and the strategies companies are using to prepare for Q4.

Join leaders from 4Life Research , SeneGence , and Amway as they share what's working, what's changing, and what organizations should be focused on right now.

Register: https://streamyard.com/watch/5SXfdtNHphxe

Customer expectations continue to evolve—and marketers need to evolve with them.Join Dale Selvius, Director of eCommerce...
06/22/2026

Customer expectations continue to evolve—and marketers need to evolve with them.

Join Dale Selvius, Director of eCommerce Marketing at Amway , as he shares insights on digital engagement, customer experience, and where direct selling companies can find growth opportunities in the second half of 2026.

Register: https://streamyard.com/watch/5SXfdtNHphxe
Amway US & Canada

In a recent RealClearPolicy opinion piece, Herbalife Vice President and Associate General Counsel Henry Wang highlights ...
06/22/2026

In a recent RealClearPolicy opinion piece, Herbalife Vice President and Associate General Counsel Henry Wang highlights an important point: consumer protection is a shared objective of regulators, responsible direct selling companies and industry self-regulation.

Trust, transparency and accountability are essential to a healthy marketplace. Corporate compliance programs, industry standards, and ongoing self-regulatory efforts reinforce consumer confidence in the direct selling channel.

https://finance.yahoo.com/economy/policy/articles/ftc-direct-sellers-share-consumer-130026645.html

America is turning 250, and the story of direct selling is part of that history.For generations, people have exercised t...
06/17/2026

America is turning 250, and the story of direct selling is part of that history.

For generations, people have exercised the right to choose independence and to build businesses on their own terms, connecting with customers, earning trust.
Direct sellers’ choice to be independent empowered them to build something of their own, and now it’s time to tell those stories.

Through America at 250: Direct Selling, An All-American Story, we’re inviting direct sellers across the country to share, in their own words, why they chose independence over employment.
Your story matters. And it deserves to be heard.

Be a part of the story. Add yours here: https://www.dsa.org/submit-my-story

The strongest holiday seasons are built long before the holidays arrive.Join Kirsten Aguilar, Senior Vice President of F...
06/17/2026

The strongest holiday seasons are built long before the holidays arrive.

Join Kirsten Aguilar, Senior Vice President of Field Support, Communications & Culture at SeneGence , as she discusses how companies can better prepare, equip, and support their field for a successful Q4.

Register: https://streamyard.com/watch/5SXfdtNHphxe

What are consumers looking for right now—and what will motivate them to buy this holiday season?Join Brian Gill, Chief M...
06/15/2026

What are consumers looking for right now—and what will motivate them to buy this holiday season?

Join Brian Gill, Chief Marketing Officer at 4Life Research , as he shares his perspective on consumer behavior, growth opportunities, and the trends shaping marketing strategy heading into Q4.

Register: https://streamyard.com/watch/5SXfdtNHphxe

Three marketing leaders. Three unique perspectives. One timely conversation on preparing for Q4.Join:• Brian Gill, Chief...
06/12/2026

Three marketing leaders. Three unique perspectives. One timely conversation on preparing for Q4.

Join:
• Brian Gill, Chief Marketing Officer, 4Life
• Kirsten Aguilar, Senior Vice President, Field Support, Communications & Culture, SeneGence
• Dale Selvius, Director, eCommerce Marketing, Amway

Together, they'll discuss what's changing in consumer behavior, where growth opportunities exist, how companies can better support the field, and what direct selling organizations should be doing now to prepare for the holiday season.

If you're thinking about growth, AI, social selling, customer engagement, or field readiness, this is a conversation you won't want to miss.

Register: https://streamyard.com/watch/5SXfdtNHphxe

Consumers are expected to spend this holiday season. The question is: where?For direct selling companies, the opportunit...
06/10/2026

Consumers are expected to spend this holiday season. The question is: where?

For direct selling companies, the opportunity is there—but capturing it will require the right strategy, tools, and preparation. So, we are bringing you Christmas in July: Marketing Leadership Roundtable on Growth, AI & Holiday Readiness

Join DSA CEO Dave Grimaldi and marketing leaders from 4Life, SeneGence, Amway, and Plexus for a candid conversation on holiday readiness, consumer trends, field preparation, AI, social selling, and what companies should be doing now to position themselves for a successful Q4.

Register today.
https://streamyard.com/watch/5SXfdtNHphxe

05/25/2026

Address

1667 K Street NW, Ste 1100
Washington D.C., DC
20006

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+12024528866

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