Truth Initiative

10/09/2026

Nevada State University's Breathe with Ease initiative, supported by Truth Initiative's To***co/Vape-Free College Program, has created a safer and healthier campus environment for students, faculty, and staff.

10/07/2026

At a time when ni****ne use is resurging and stress remains high, helping people quit—and stay quit—requires information, human connection, new coping skills, and the resilience to try again. Faith-based communities have been helping people rebuild their lives this way for generations. Harvard University T.H. Chan School of Public Health’s Dr. Howard Koh and Truth Initiative CEO & President Kathy Crosby explore this meaningful role in behavior change and recovery in Fast Company:

Offering a whole-person approach to recovery that supports lasting recovery.

09/28/2026

September marks the start of Hispanic American Heritage Month (Sept. 15 – Oct. 15), a time to celebrate the remarkable impact of Hispanic and Latino Americans on our nation’s history.

It’s also a time to acknowledge the unique challenges that Hispanic and Latino Americans face, including high levels of to***co marketing exposure and barriers to quitting that stem from language barriers, systemic health disparities, cultural stigmas related to health care, and fewer culturally appropriate quitting resources.

To***co companies have a history of targeting Hispanic and Latino Americans.

09/24/2026

Walk into a middle or high school today and ask a teacher or administrator about ni****ne use in the classroom, and they’ll likely show you their collection of confiscated ni****ne and cannabis products — regularly seized from students.

As educators head back to school, they face a growing landscape of discreet ni****ne products. Confiscating devices treats the symptom, not the root cause.

09/22/2026

Thursday the 24th is SOS for Health Day, an American Public Health Association-led national day of action to push back on recent cuts and rollbacks, including Medicaid and ACA cuts, attacks on science and research and cuts to public health funding.

09/22/2026

that animals react differently to cannabis than humans do? Learn more on PetMD or truthinitiative.org!

09/17/2026

In time for the new school year, Truth Initiative released an updated curriculum, Va**ng: Know the truth, with new lessons, videos, and content to combat today’s addiction landscape. This includes e-ci******es, oral ni****ne pouches, ci******es, cannabis, and changing patterns of use.

09/15/2026

Student leaders at grantee schools from our To***co and Nicotine-Free College Program are heading back to campus eager to make positive change!

09/14/2026

Dr. Howard Koh recently joined EX Connect to discuss a new landmark study connecting inner spirituality and addiction - whether you light candles, take walks in nature, pray, meditate, find meaning in community, or simply feel something pulling you toward a healthier life. This isn't necessarily about religion. Instead, it's about how a deeper 'why' can fuel your quit; discover the full conversation on YouTube.

09/11/2026

"The youth ni****ne problem hasn't gone away. Youth in schools are experiencing it, for sure, but they're experiencing a ni****ne landscape that's vastly different from when we grew up. It's not just one product, it's multiple products, including e-ci******es and now ni****ne pouches."
- CEO & President Kathy Crosby on KRXI FOX 11 News, Reno

Youth va**ng may have changed over the years, but ni****ne use remains a concern for families and schools.Kathy Crosby, CEO and president of Truth Initiative, j