10/10/2026
New research! This post is from the Lactogenesis 1 group:
I have published a new paper with my coauthors Dr. Christina Raimondi MD FCFP NABBLM-C FABM IBCLC PMH-C, and Dr. Meghan Azad, PhD. It's about misinformation and science denialist rhetoric in breastfeeding and infant feeding. Stuff like this:
"This 'data-driven' economist says breastfeeding doesn't make a difference.”
"I read that Baby-Friendly hospitals starve babies."
"Formula-feeding helps fathers bond."
And yes, "fed is best"
"Breastfeeding Science Denialism: Unpacking a Hidden Harm,” open access in Maternal & Child Nutrition, describes how misinformation in infant feeding discourse follows the same playbook seen in other areas long targeted by science denialism, such as vaccines, climate change, and the harms of to***co. It is the first time a science denialism framework has been applied to breastfeeding misinformation.
We found that breastfeeding denialism tends to come in five strategic categories:
1. Minimization. "Breastfeeding benefits are oversold," "Fed is best," "All that matters is a healthy baby, etc. Here you also tend to see formula compared to MILK rather than to breastfeeding, which lowers the evidence bar that formula has to clear.
2. Misappropriation of research. Cherry-picking studies (e.g. PROBIT, the sibling study) to create an impression of scientific controversy where there is none.
3. Misrepresenting clinical standards. Lactation professionals are recast as "activists" rather than experts. Claims that clinicians routinely starve babies in the name of breastfeeding (which would be in direct contradiction of clinical guidelines).
4. Appeals to individualism. Breastfeeding reframed as a “lifestyle choice” rather than a public health/access issue. As long mothers are pointing fingers at each other, they aren’t pointing them at the people in power.
5. Leveraging authority. Physicians writing op-eds misrepresenting the science, IBCLCs participating in formula-sponsored events, and an industry-created "Infant Feeding Technician" credential that confers no clinical expertise.
We believe that lactation science is very cool, and science should never make a parent feel bad. That's not what any of us are here for. Part of what we're trying to do here is give people the tools to communicate this science more effectively, and with compassion and nuance.
We prescribe a systems approach:
🩺 Comprehensive lactation curricula in medical training
🏥 Professional organizations naming denialism directly, and supporting clinicians in pursuing lactation medicine
🏛 Policy that enables breastfeeding: paid leave, access to childcare, breastfeeding in school curricula
To ensure that busy clinicians are able tor read the paper, we made it 1. short and 2. open access 👇🏼
Please share widely in your professional networks!
In the digital age, misinformation about infant feeding threatens decades of public health efforts to revive breastfeeding. Increasingly sophisticated marketing exploits cultural knowledge gaps, serv...