Southeast Michigan Air Conditioning Contractors Association

03/07/2026

Who says networking has to be boring?

🌮 Taco & Nacho Bar
🥌 Ice Curling
🏈 Football Bowling
🤝 HVAC Industry Networking

Reserve your spot: https://semiacca.org/event-6599075

Join us May 5th | 6–9 PM | HUB Stadium Novi for our Cinco De Mayo Networking Event.

Good food, great company, and a little friendly competition.

11/01/2025

Cliff McCourt Day!

Honoring Cliff and his undying passion and commitment to our industry. Heat a home, warm a heart.

These contractors come together as one to pay it back to the communities in which they make their living, repairing, cleaning, and maintaining furnaces so they are safe for people less fortunate than us. We serviced 30 furnaces today, free of charge.

We have two people who will have new furnaces installed in the coming weeks. Pictures of the technicians leaving

Day and Night Heating and Cooling in Novi today. I think I’ve included everyone. - Bob

05/11/2025

Wishing all mothers a wonderful day! 🌷

04/30/2025

Looking forward to seeing all of my industry friends at this event!

📣Prepare yourself for an exciting learning experience at the Southeast Michigan ACCA Trade Show! We're excited to share that Jim Kolchin will be joining the list of speakers with his session, "The Power of Menu Option Pricing to Enhance the Customer Experience and Your Average Ticket"! 🌟

In this session, Jim Kolchin, founder and CEO of iWallet, will show contractors and service businesses how to modernize their payment processes to improve cash flow, reduce transaction costs, and drive business growth. Attendees will learn practical strategies for collecting payments more efficiently in the field, minimizing credit card fees, and using tools that not only generate more 5-star reviews but also help sell more maintenance contracts. By strengthening customer relationships and creating lasting impressions, businesses can build loyalty and secure long-term success.

🌐Register now to secure your spot: https://bit.ly/4iwnND9

04/30/2025

📣Prepare yourself for an exciting learning experience at the Southeast Michigan ACCA Trade Show! We're excited to share that Jim Kolchin will be joining the list of speakers with his session, "The Power of Menu Option Pricing to Enhance the Customer Experience and Your Average Ticket"! 🌟

In this session, Jim Kolchin, founder and CEO of iWallet, will show contractors and service businesses how to modernize their payment processes to improve cash flow, reduce transaction costs, and drive business growth. Attendees will learn practical strategies for collecting payments more efficiently in the field, minimizing credit card fees, and using tools that not only generate more 5-star reviews but also help sell more maintenance contracts. By strengthening customer relationships and creating lasting impressions, businesses can build loyalty and secure long-term success.

🌐Register now to secure your spot: https://bit.ly/4iwnND9

04/29/2025

📝The list of amazing speakers continues for the Southeast Michigan ACCA Trade Show! Matthew Bratsis is set to inspire with his session on "Revolutionizing HVAC Sales: Enhancing Customer Experience through Digital Integration and Financing Solutions"

Description: In this session we will delve into the evolving landscape of customer experience in HVAC sales, highlighting the critical shift to online platforms. It explores what customers seek in a satisfactory service and sales experience, emphasizing the importance of ease of use and accessibility. The presentation will address the changing buying behaviors and the necessity of simplifying processes to enhance customer engagement. It will also examine the challenges in delivering optimal customer service and the integral role of financing in shaping the customer experience. Additionally, the session will cover different buyer types, the impact of financing options on business, and the strategic use of tiered pricing models. Finally, the unique features of the OPTIMUS solution and its implementation through OPTIMUS Online will be discussed, illustrating how it sets a business apart in the competitive HVAC market.

Don't miss out! Join us by registering at https://bit.ly/4iwnND9

04/28/2025

✨We’re thrilled to announce that Emily Fleniken is joining us as a speaker at the Southeast Michigan ACCA Trade Show! Don’t miss it!

Topic:
Branding: How 2+2=5

Description: When it comes to building a brand that actually moves the needle, the magic isn’t in any one tactic—it’s in how it all works together. In this session, we’ll break down why a strong brand paired with a comprehensive, intentional marketing strategy creates a compound effect that’s greater than the sum of its parts. We’ll challenge the "Google Ads or bust" mindset and show how layered efforts—like brand voice, social media, customer experience, and yes, even paid ads—work in harmony to build real traction, real momentum, and real results.

✍️Discover more and sign up for the event here! 🌐 https://bit.ly/4iwnND9

04/27/2025

🤩Thrilled to announce that industry expert Elise Radawitz will be joining our lineup. Join her session on "Turning Feedback Into a Conversation, Not a Confrontation."

Description: Whether you're a seasoned manager or just starting out, this session is for you. We're going to dive into the art of giving feedback in a way that's not only effective but also strengthens your relationships on your team. We'll break it down into a no-nonsense, three-step process that makes giving feedback straightforward and effective. Plus, we’ll dive into strategies for creating a work environment where feedback flows naturally and drives the team forward. Expect lots of interactive discussions and down-to-earth advice that you can start using right away to boost teamwork, get everyone more engaged, and ultimately make your customers happier. You don’t want to miss the chance to change how feedback works in your world!

✏️Learning Objectives:
▪️Discover simple ways to give feedback that brings you closer to your team.
▪️Master a foolproof 3-step process for giving feedback.
▪️Learn how the FBI (Feedback, Behavior, Impact) Model can make your feedback stick.
▪️Get inspired to shape a team culture where feedback is welcomed with open arms.

ℹ️Learn more and sign up for the event here: https://bit.ly/4iwnND9

04/26/2025

📣Announcing yet another dynamic speaker joining us for the Southeast Michigan ACCA Trade Show! Join us for this event and hear from Hamilton Arevalo on the Lease-to-Own (LTO) model and how it’s evolving within the home services industry. We’ll start with a quick look at the origins of LTO in industries like furniture and electronics, then explore how it differs from traditional financing options. From there, we’ll talk about the benefits for both homeowners and contractors, and wrap up by tackling some common myths and misconceptions around LTO.

✍️Learn more and sign up for this event at 🌐https://bit.ly/4iwnND9

04/25/2025

💥Get ready! The Southeast Michigan ACCA Trade Show is welcoming duo Josh Crouch and Tersh Blissett, tackling the subject of "Smarter Systems, Bigger Profits: An AI Blueprint for HVAC Contractors."

📝Discover how leading HVAC contractors are using AI and automation to streamline operations, convert more leads, and boost profits—without adding more to their workload. Walk away with real-world strategies and a simple blueprint you can start using immediately to work smarter and grow faster.

ℹ️Explore more and register for the event here 🌐https://bit.ly/4iwnND9

04/24/2025

🎉We are pleased to announce that Brynn Cooksey will be joining us as a distinguished speaker at the Southeast Michigan ACCA Trade Show. Don't miss his session on Indoor Air Quality- Don't Forget the "V".

Description: With indoor air 5-7 times more contaminated than outdoor air, the market for IAQ solutions is exploding. This intensive course puts your company ahead of competitors who have yet to learn how to mitigate these issues.

💥Your team will gain:
▪️A systematic approach to diagnosing the major categories of IAQ problems
▪️Effective ways to demonstrate invisible air quality issues to skeptical customers
▪️ Confidence to assess homes and businesses that competitors avoid
▪️Strategies to position your company as the local IAQ authority

🌐Discover more details and register for the event here: 👉 https://bit.ly/4iwnND9

04/23/2025

Get ready for an incredible lineup! 🎉 We're thrilled to welcome another amazing speaker at the Southeast Michigan ACCA Trade Show: industry leader Dave Squires

Discover why doing the same thing every other contractor in your market does for maintenance can hurt you. This presentation goes over how to run a profitable maintenance program by providing strategies on pricing, marketing, scheduling, and delivery.

📝This session will cover:
▪️Using maintenance for capacity control.
▪️Taking control of your schedule back from your customer.
▪️How to never have to chase a customer down to schedule again.
▪️How to price your maintenance to be a profit center vs a loss leader.
▪️How to use your maintenance to fence in your customer.

For more information and to register for the event, please visit 👉 https://bit.ly/4iwnND9