10/03/2026
Over the past decade, companies have changed the way they price their products — and shoppers are getting deliberately overcharged. Retailers are using your browsing data, demographics and purchase history to determine how much to charge you.
To avoid getting ripped off, consumer advocate Lindsay Owens, author of "Gouged," has advice. Check the prices multiple ways, on multiple devices. It may be tedious, but it may save you hundreds of dollars — especially on big-ticket items like airfare, hotel rooms and car rentals.
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