08/14/2026
Sometimes, growing your pack starts with making sure families know that you exist. 👀
This fall, consider putting promotional materials where families already are – along school routes, near neighborhood entrances, at community gathering places, outside local businesses and anywhere else your pack can appropriately be seen.
As Ben Buckelew, Scouting America’s Vice President of Membership Engagement, puts it: “I love yard signs because of the visibility. Anything that doesn’t cost much but gets Scouting in front of so many people is extremely valuable.”
A yard sign might not lead to a new that same day. However, every time a family sees one, they become a little more familiar with . Then, when the family is ready to find something new for their child, your pack is already on their radar. You can visit Scouting America’s Brand Center to download and print yard signs and banner files for free.
Also, don’t be afraid to get creative. Handmade signs from Cub Scouts themselves can bring an extra dose of personality and show families that real kids in their community are excited about Scouting.
Have a special Scouting recruitment idea you swear by? Share it in the comments so other packs can try it, too. Made a great yard sign or have a Scouting recruitment success story? Send it to [email protected] — we’d love to showcase yard signs and tell stories from packs across the country!
For more ideas on how to make Scouting visible in your community, visit https://ow.ly/MobX50Zz5B5 to read the full blog post.
