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QRCA QRCA is a global network of the world's most innovative, collaborative & passionate qualitative research professionals.

QRCA is a global network of qualitative research professionals, including market research, UX, CX, sociologists, ethnographers, linguists, social media and other qualitative experts, and the resource for elevating qualitative research expertise at all levels, where members network and share best practices, trends and technology, and take advantage of unique educational content.

Your home base for inspiration is locked in! 🏨✨The QRCA Annual Conference is taking over the Renaissance Palm Springs Ho...
10/13/2026

Your home base for inspiration is locked in! 🏨✨

The QRCA Annual Conference is taking over the Renaissance Palm Springs Hotel from February 9–11, 2027. Set against a backdrop of majestic desert mountains, this venue is the ultimate space to Reset, Refocus, and Reimagine.

Here is why you'll love staying right in the heart of the action:

🔄 Reset by the Pool: Need a breather between sessions? Unwind at the rock-lined outdoor pool—the largest in the area—or grab a drink at the fire pits under the stars to recharge your creative battery.
🎯 Refocus in Style: With fully modernized, tech-forward meeting spaces, you can easily shift from hands-on workshops to sharp, insight-packed keynotes without ever leaving the property.
✨ Reimagine Your Networking: From casual morning coffee in the vibrant lobby to late-night brainstorming sessions at the lounge, the entire hotel is designed to spark effortless, global connections.

Best of all? You’re just minutes away from downtown Palm Springs’s legendary dining and mid-century culture.

📢 Grab your spot and book your room at our exclusive discounted group rate before it fills up!

https://www.qrca.org/site/2027-conference-hotel-travel

Happening This Wednesday! How do voters make decisions, and what actually persuades them?Join QRCA this Wednesday, Octob...
10/12/2026

Happening This Wednesday! How do voters make decisions, and what actually persuades them?

Join QRCA this Wednesday, October 14, for our upcoming Qcast featuring Corrie Hunt of Hart Research! Get a behind-the-scenes look at how qualitative research uncovers what voters think, feel, and respond to when making decisions—and how those insights can help us better understand consumers, too.

Don’t miss this opportunity to explore the power of qualitative research in political and consumer insights!

📅 Wednesday, October 14, 2026
🎟️ Register for FREE: https://www.qrca.org/events/Jgr3N6dJyzdBnuDCA

✨ Introducing QRCA’s 2026–2027 Board of Directors!Join us in welcoming the dedicated professionals who will lead and sup...
10/09/2026

✨ Introducing QRCA’s 2026–2027 Board of Directors!

Join us in welcoming the dedicated professionals who will lead and support our qualitative research community in the year ahead. We’re grateful for their commitment to QRCA and excited for what’s to come!

How do voters make decisions and what actually persuades them?Join QRCA’s upcoming Qcast with Corrie Hunt of Hart Resear...
10/07/2026

How do voters make decisions and what actually persuades them?

Join QRCA’s upcoming Qcast with Corrie Hunt of Hart Research for a behind-the-scenes look at how qualitative research helps uncover what voters think, feel, and respond to when making decisions.

From presidential campaigns to battleground Senate and House races, Corrie brings a unique perspective on understanding voter behavior—and how those insights can apply far beyond politics to understanding consumers.

📅 October 14, 2026

Register today: https://www.qrca.org/events/Jgr3N6dJyzdBnuDCA

Pioneer. Inspiration. Legacy.Lloyd J. Harris dedicated his career to bringing the voices of African American and LGBTQIA...
10/07/2026

Pioneer. Inspiration. Legacy.

Lloyd J. Harris dedicated his career to bringing the voices of African American and LGBTQIA+ communities into the mainstream of market research. QRCA is proud to continue honoring his contributions through the Lloyd J. Harris Memorial Scholarship.

The scholarship supports an early-career qualitative researcher in pursuing formal moderation training at RIVA Market Research & Training Institute or Burke Institute.

Applications are open through November 30: https://www.qrca.org/site/lloyd-harris-scholarship

⏰ Last call for QRCA 2027 Roundtable Leaders!Have a topic you’re passionate about? Bring it to the conversation in Palm ...
10/05/2026

⏰ Last call for QRCA 2027 Roundtable Leaders!

Have a topic you’re passionate about? Bring it to the conversation in Palm Springs.

Roundtables are your chance to share what you know, learn from your peers, and spark the kind of lively conversation that makes the QRCA community so special.

You don’t need to have all the answers. Bring an interesting topic, a point of view, and your curiosity.

Submissions are due October 9.

👉 Learn more and apply: https://www.qrca.org/site/2027-conference-roundtable-cfp

What gets missed when research relies too heavily on what users can articulate in the moment?In the latest QRCA VIEWS To...
10/01/2026

What gets missed when research relies too heavily on what users can articulate in the moment?

In the latest QRCA VIEWS Toolbox column, Anna Lawton and Kevin Shane explore how an “Anthropologist’s Eye” can help researchers uncover the routines, workarounds, and unmet needs that traditional feedback often misses.

They also look at how researchers can move beyond disconnected “Insight Islands” and turn continuous observation into more actionable strategy.

Read “Escaping the Insight Island: Conducting Qualitative Research with an Anthropologist’s Eye” in QRCA VIEWS.

https://www.qrcaviews.org/2026/09/10/escaping-the-insight-island-conducting-qualitative-research-with-an-anthropologists-eye/

Ready to put Jobs To Be Done into practice? 🔍You’ve probably heard of Jobs To Be Done—but do you feel confident actually...
09/30/2026

Ready to put Jobs To Be Done into practice? 🔍

You’ve probably heard of Jobs To Be Done—but do you feel confident actually conducting a JTBD study?

Join Greg Mitchell, Founder of Sharpen Consulting, for Jobs To Be Done: A Practical Workshop for Qualitative Researchers—an intensive, hands-on session designed to help you move beyond the theory and into practice.

You’ll learn how to:
✨ Apply the core JTBD framework
🎤 Conduct JTBD-style interviews
🔎 Identify triggers, turning points, trade-offs, and context
💡 Translate interview findings into actionable job statements
🤝 Confidently propose and manage JTBD projects with clients

Through live demonstrations, breakout practice, and collaborative analysis, you’ll gain practical skills you can bring directly into your qualitative research work.

Limited to 15 participants. Come ready to participate, practice, and learn!

Learn More and Register Here: https://www.qrca.org/events/tvJpScpJ4fTeqbEK9

Why Attend QRCA 2027? 🌴The insights industry is changing fast. Clients want answers sooner, but understanding the why be...
09/28/2026

Why Attend QRCA 2027? 🌴

The insights industry is changing fast. Clients want answers sooner, but understanding the why behind the data has never been more important.

You don’t have to be a qualitative researcher to benefit from QRCA. Join a community of experienced professionals and exhibitors who can help you:

👀 See beyond the data
🙋 Ask better questions
💭 Understand what drives people
⚠️ Challenge assumptions
🔍 Find meaning in human behavior
🤝 Bring more humanity to business decisions

Join us February 9–11, 2027, at Renaissance Palm Springs to reset, recharge, and refocus for the year ahead.

🌴 Registration is open—lock in early bird pricing and try something new in 2027!

👉 Register Now - https://www.qrca.org/site/2027-registration-information
👉 Book Your Hotel - https://www.qrca.org/site/2027-conference-hotel-travel

Meet QRCA’s September Member Spotlight, Julian Borrego!Julian co-leads CBB Bilingual Research, where he provides bilingu...
09/25/2026

Meet QRCA’s September Member Spotlight, Julian Borrego!

Julian co-leads CBB Bilingual Research, where he provides bilingual English/Spanish moderation and supports multicultural and general market research across industries including healthcare, finance, technology, retail, automotive and social impact.

Having lived in Los Angeles, San Francisco, Hawaii, Mexico City, Montreal and Madrid, Julian brings cultural fluency, curiosity and a thoughtful approach to every study. His advice for anyone considering QRCA membership? “Get involved early on.”

We’re proud to have Julian as part of the QRCA community!

Learn more about Julian in the September newsletter.

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