08/25/2026
Despite historically high retail prices, consumers continue to invest in beef—particularly the quality products that deliver the eating experience they expect.
At the 2026 BIF Symposium, Dave Weaber of Terrain called what’s happening in the beef business “transformational from an economic standpoint.”
From growing demand for Choice and Prime to the important role of ground beef, today’s consumer sends a strong signal throughout the beef value chain.
➡️ Read more: https://bit.ly/4zE9oya
