10/16/2026
Better genetics. Measurable progress. Greater profitability.
What does it take to build cattle that perform from pasture to plate?
At the 2026 Beef Improvement Federation Symposium, Dr. Randall Raymond of Simplot Livestock shared how disciplined genetic selection, strategic crossbreeding and performance data are driving results.
Through its integrated breeding program, Simplot has added more than $100 per calf through terminal-sire selection and improved feed efficiency while keeping consumer eating quality a priority.
The takeaway for producers? Set clear breeding goals, measure results and be willing to adjust.
Read how Simplot is putting genetic decisions to work across the beef value chain: https://bit.ly/4zDtKqM