09/09/2026
Robert Reich here. Fox News is blowing up on TikTok, and that's keeping me up at night. Republicans are dominating far too many of these platforms, while Democrats are far behind.
If Democrats don't win the messaging war on social media, we could lose the midterms.
Fox News' TikTok account has exploded from 500,000 followers to nearly 11 million in less than two years. On YouTube, 64 of the top 100 largest political channels are conservative. The #1 news podcast on Spotify is The Tucker Carlson Show.
This is exactly why we founded Inequality Media Civic Action — to create a social media messaging machine for progressives that could go toe to toe with the right-wing media ecosystem. And it's working!
Our posts and videos are seen by 22 million people each week, and some of our most recent videos are moving people by 8 points or more in scientific messaging tests. But to produce more videos and get them in front of the tens of millions of people in the key states and districts that need to see them, we need your help.
This fall's midterms will be the first elections in U.S. history in which social media is the #1 source of news and information for voters. If Trump and MAGA continue to dominate the biggest social media platforms where most voters get their news, we will lose.
IMCA was built for this moment, so I'm asking you to power our work to help defend democracy, stop Trump, and win in November.
Please chip in even just $1 >> https://equl.org/secure_actblue_fox?refcodeSB=b-433187-dPT7gy&t=x2KYjM
You know the stakes. If we don't win, it could be the last midterms of all our lives.