Our digital media campaigns, search and retargeting advertisements and social media platforms interrupt new puppy buyers, educating them before they buy, so they can make better choices. The internet is a 24/7 unmonitored marketplace and online puppy sales are skyrocketing. Puppy mills are high volume dog breeders who sell puppies for profit. Any dog breeder can be a puppy mill. The innocent dogs
that are caged for breeding - the ones making all of the puppies, lives a life of suffering. Puppy buyers don’t think about the parent dogs that are forced to breed and make puppies over and over again. This is what our cause is really about - raising awareness about the breeding dogs. There are an estimated 10,000 puppy mills in the US producing a shocking estimate of 2.4 million puppies a year. The breeding dogs live a life in conditions that most people would consider horrific & inhumane. It is hard for consumers to associate the reality of what goes on through these high-volume breeders. You can make the difference. Make the right choice. Please - Make the difference.