Collaborative 523 Inc

05/06/2026

https://www.collaborative523.org/events/collab-connect-business-leaders-social-073026

REGISTER NOW… Stay in touch by connecting with fellow Cambridge business leaders at our next Collab & Connect Social! Join us Thursday, July 30 from 4-6 pm at the Cambridge Area Lions Clubhouse for an evening of networking, updates, and good conversation.

04/27/2026

Check out these recent episodes of the Heart on Main Street podcast that are relevant to downtown businesses.

• EPISODE 10: ​Your store is talking online before customers walk in. Learn how to make it clear, consistent, and shoppable.

• EPISODE 9: Consistent display maintenance keeps your store looking intentional, protects perceived value, and ensures the shopping experience stays strong all week long.

Heart on Main Street is a nonprofit organization dedicated to helping independent retailers achieve success within their local community. We talk with retailers about the skills and habits that have allowed them to grow their businesses and industry profes...

04/21/2026

📰 Getting Your Story in the News: When to Pitch, When to Advertise

You've got a great business. But how do you get people to hear about it, and where do you even start?

Join us Wednesday, April 29th from 5 to 7 PM at Keystone Grill (206 W Main St, Cambridge) for a workshop that answers exactly that.

Eric Medina (Multimedia Account Executive) and Abigail Karbusicky (Local News Reporter) from Adams Multimedia are bringing both sides of the table, the advertising side and the editorial side, to help you understand:
▸ How to pitch your business as a story worth covering
▸ When a news story serves you better than an ad
▸ When an ad serves you better than a news story
▸ How local media actually works, and how to work with it

Whether you're trying to get the word out about a new product, an event, or just your business in general, this is the kind of insider knowledge that'll help you achirve your goal.

Light refreshments will be served.

🔗 Register here:

In the modern era, there are all kinds of platforms that businesses can use to promote themselves. But where do you start? What's the best place to share your story? And how do you pitch your business? Adams Multimedia is aptly positioned with trusted community newspapers, and a multimedia

04/06/2026

Register for this week's free webinar from the Small Business Development Center (SBDC) on workforce recruitment and termination.

🤝 Coming soon: a class to help improve some of your most important business decisions 🤝

Every person you bring into your business, and every person you part ways with changes the story of your company. This workshop reframes two of the most emotionally charged decisions a business owner makes: hiring and firing. You'll walk away understanding that both are acts of leadership, not luck or avoidance.

We'll explore how to hire with clarity and authenticity, so the right people find you, and how to release with honesty and compassion when the fit isn't right — because keeping the wrong person in the wrong seat isn't loyalty. It's a disservice to them and to everyone around them. This is people management without the manipulation, the anxiety, or the guilt.

📅 April 8
⌚️ 10 - 11 AM
💻 Online via Zoom

Wisconsin for-profit small businesses with fewer than 500 employees can register at no cost at this link: https://businessentrepreneurship.zohobackstage.com/TheRightFitHiringwithIntentionLettingGowithIntegrityMSBB

03/25/2026

Getting your business in the news isn't luck, it's knowing how to tell your story.

Join us on Wednesday, April 29 from 5–7 PM at Keystone Grill for our next Community Workshop: Getting Your Story in the News: When to Pitch, When to Advertise.

Alex Priester and Abigail Karbusicky from Adams Multimedia will walk you through how to pitch your business to local media, what makes a story vs. what calls for an ad, and how to use both strategically.

Whether you're just getting started or looking to get more visibility for your business, this one is worth your evening.

Free to attend. Open to all.

Registration Required https://www.collaborative523.org/events/getting-your-story-in-the-news-when-to-pitch-when-to-advertise

Keystone Grill — 206 W. Main Street, Cambridge
Wednesday, April 29 | 5:00–7:00 PM